Hating Hillary

Gloating, unshackled sexism of the ugliest kind has been shamelessly peddled by the US media, which

History, I suspect, will look back on the past six months as an example of America going through one of its collectively deranged episodes - rather like Prohibition from 1920-33, or McCarthyism some 30 years later. This time it is gloating, unshackled sexism of the ugliest kind. It has been shamelessly peddled by the US media, which - sooner rather than later, I fear - will have to account for their sins. The chief victim has been Senator Hillary Clinton, but the ramifications could be hugely harmful for America and the world.

I am no particular fan of Clinton. Nor, I think, would friends and colleagues accuse me of being racist. But it is quite inconceivable that any leading male presidential candidate would be treated with such hatred and scorn as Clinton has been. What other senator and serious White House contender would be likened by National Public Radio's political editor, Ken Rudin, to the demoniac, knife-wielding stalker played by Glenn Close in Fatal Attraction? Or described as "a fucking whore" by Randi Rhodes, one of the foremost personalities of the supposedly liberal Air America? Could anybody have envisaged that a website set up specifically to oppose any other candidate would be called Citizens United Not Timid? (We do not need an acronym for that.)

I will come to the reasons why I fear such unabashed misogyny in the US media could lead, ironically, to dreadful racial unrest. "All men are created equal," Thomas Jefferson famously proclaimed in 1776. That equality, though, was not extended to women, who did not even get the vote until 1920, two years after (some) British women. The US still has less gender equality in politics than Britain, too. Just 16 of America's 100 US senators are women and the ratio in the House (71 out of 435) is much the same. It is nonetheless pointless to argue whether sexism or racism is the greater evil: America has a peculiarly wicked record of racist subjugation, which has resulted in its racism being driven deep underground. It festers there, ready to explode again in some unpredictable way.

To compensate meantime, I suspect, sexism has been allowed to take its place as a form of discrimination that is now openly acceptable. "How do we beat the bitch?" a woman asked Senator John McCain, this year's Republican presidential nominee, at a Republican rally last November. To his shame, McCain did not rebuke the questioner but joined in the laughter. Had his supporter asked "How do we beat the nigger?" and McCain reacted in the same way, however, his presidential hopes would deservedly have gone up in smoke. "Iron my shirt," is considered amusing heckling of Clinton. "Shine my shoes," rightly, would be hideously unacceptable if yelled at Obama.

Evidence to the contrary notwithstanding, American men like to delude themselves that they are the most macho in the world. It is simply unthinkable, therefore, for most of them to face the prospect of having a woman as their leader. The massed ranks of male pundits gleefully pronounced that Clinton had lost the battle with Obama immediately after the North Carolina and Indiana primaries, despite past precedents that strong second-place candidates (like Ronald Reagan in his first, ultimately unsuccessful campaign in 1976; like Ted Kennedy, Gary Hart, Jesse Jackson and Jerry Brown) continue their campaigns until the end of the primary season and, in most cases, all the way to the party convention.

None of these male candidates had a premature political obituary written in the way that Hillary Clinton's has been, or was subjected to such righteous outrage over refusing to quiesce and withdraw obediently from what, in this case, has always been a knife-edge race. Nor was any of them anything like as close to his rivals as Clinton now is to Obama.

The media, of course, are just reflecting America's would-be macho culture. I cannot think of any television network or major newspaper that is not guilty of blatant sexism - the British media, naturally, reflexively follow their American counterparts - but probably the worst offender is the NBC/MSNBC network, which has what one prominent Clinton activist describes as "its nightly horror shows". Tim Russert, the network's chief political sage, was dancing on Clinton's political grave before the votes in North Carolina and Indiana had even been fully counted - let alone those of the six contests to come, the undeclared super-delegates, or the disputed states of Florida and Michigan.

The unashamed sexism of this giant network alone is stupendous. Its superstar commentator Chris Matthews referred to Clinton as a "she-devil". His colleague Tucker Carlson casually observed that Clinton "feels castrating, overbearing and scary . . . When she comes on television, I involuntarily cross my legs." This and similar abuse, I need hardly point out, says far more about the men involved than their target.

Knives out

But never before have the US media taken it upon themselves to proclaim the victor before the primary contests are over or the choice of all the super-delegates is known, and the result was that the media's tidal wave of sexism became self-fulfilling: Americans like to back winners, and polls immediately showed dramatic surges of support for Obama. A few brave souls had foreseen the merciless media campaign: "The press will savage her no matter what," predicted the Washington Post's national political correspondent, Dana Milbank, last December. "They really have their knives out for her, there's no question about it."

Polling organisations such as Gallup told us months ago that Americans will more readily accept a black male president than a female one, and a more recent CNN/Essence magazine/ Opinion Research poll found last month that 76 per cent think America is ready for a black man as president, but only 63 per cent believe the same of a woman.

"The image of charismatic leadership at the top has been and continues to be a man," says Ruth Mandel of Rutgers University. "We don't have an image, we don't have a historical memory of a woman who has achieved that feat."

Studies here have repeatedly shown that women are seen as ambitious and capable, or likeable - but rarely both. "Gender stereotypes trump race stereotypes in every social science test," says Alice Eagley, a psychology professor at Northwestern University. A distinguished academic undertaking a major study of coverage of the 2008 election, Professor Marion Just of Wellesley College - one of the "seven sisters" colleges founded because women were barred from the Ivy Leagues and which, coincidentally, Hillary Clinton herself attended - tells me that what is most striking to her is that the most repeated description of Senator Clinton is "cool and calculating".

This, she says, would never be said of a male candidate - because any politician making a serious bid for the White House has, by definition, to be cool and calculating. Hillary Clinton, a successful senator for New York who was re-elected for a second term by a wide margin in 2006 - and who has been a political activist since she campaigned against the Vietnam War and served as a lawyer on the congressional staff seeking to impeach President Nixon - has been treated throughout the 2008 campaign as a mere appendage of her husband, never as a heavyweight politician whose career trajectory (as an accomplished lawyer and professional advocate for equality among children, for example) is markedly more impressive than those of the typical middle-aged male senator.

Rarely is she depicted as an intellectually formidable politician in her own right (is that what terrifies oafs like Matthews and Carlson?). Rather, she is the junior member of "Billary", the derisive nickname coined by the media for herself and her husband. Obama's opponent is thus not one of the two US senators for New York, but some amorphous creature called "the Clintons", an aphorism that stands for amorality and sleaze. Open season has been declared on Bill Clinton, who is now reviled by the media every bit as much as Nixon ever was.

Here we come to the crunch. Hillary Clinton (along with her husband) is being universally depicted as a loathsome racist and negative campaigner, not so much because of anything she has said or done, but because the overwhelmingly pro-Obama media - consciously or unconsciously - are following the agenda of Senator Barack Obama and his chief strategist, David Axelrod, to tear to pieces the first serious female US presidential candidate in history.

"What's particularly saddening," says Paul Krugman, professor of economics and international affairs at Princeton and a rare dissenting voice from the left as a columnist in the New York Times, "is the way many Obama supporters seem happy with the . . . way pundits and some news organisations treat any action or statement by the Clintons, no matter how innocuous, as proof of evil intent." Despite widespread reporting to the contrary, Krugman believes that most of the "venom" in the campaign "is coming from supporters of Obama".

But Obama himself prepared the ground by making the first gratuitous personal attack of the campaign during the televised Congressional Black Caucus Institute debate in South Carolina on 21 January, although virtually every follower of the media coverage now assumes that it was Clinton who started the negative attacks. Following routine political sniping from her about supposedly admiring comments Obama had made about Ronald Reagan, Obama suddenly turned on Clinton and stared intimidatingly at her. "While I was working in the streets," he scolded her, ". . . you were a corporate lawyer sitting on the board of Wal-Mart." Then, cleverly linking her inextricably in the public consciousness with her husband, he added: "I can't tell who I'm running against sometimes."

One of his female staff then distributed a confidential memo to carefully selected journalists which alleged that a vaguely clumsy comment Hillary Clinton had made about Martin Luther King ("Dr King's dream began to be realised when President Lyndon Johnson passed the Civil Rights Act of 1964") and a reference her husband had made in passing to Nelson Mandela ("I've been blessed in my life to know some of the greatest figures of the last hundred years . . . but if I had to pick one person whom I know would never blink, who would never turn back, who would make great decisions . . . I would pick Hillary") were deliberate racial taunts.

Another female staffer, Candice Tolliver - whose job it is to promote Obama to African Americans - then weighed in publicly, claiming that "a cross-section of voters are alarmed at the tenor of some of these statements" and saying: "Folks are beginning to wonder: Is this an isolated situation, or is there something bigger behind all of this?" That was game, set and match: the Clintons were racists, an impression sealed when Bill Clinton later compared Obama's victory in South Carolina to those of Jesse Jackson in 1984 and 1988 (even though Jackson himself, an Obama supporter, subsequently declared Clinton's remarks to be entirely inoffensive).

The pincer movement, in fact, could have come straight from a textbook on how to wreck a woman's presi dential election campaign: smear her whole persona first, and then link her with her angry, red-faced husband. The public Obama, characteristically, pronounced himself "unhappy" with the vilification carried out so methodically by his staff, but it worked like magic: Hillary Clinton's approval ratings among African Americans plummeted from above 80 per cent to barely 7 per cent in a matter of days, and have hovered there since.

I suspect that, as a result, she will never be able entirely to shake off the "racist" tag. "African-American super-delegates [who are supporting Clinton] are being targeted, harassed and threatened," says one of them, Representative Emanuel Cleaver. "This is the politics of the 1950s." Obama and Axelrod have achieved their objectives: to belittle Hillary Clinton and to manoeuvre the ever-pliant media into depicting every political criticism she makes against Obama as racist in intent.

The danger is that, in their headlong rush to stop the first major female candidate (aka "Hildebeast" and "Hitlery") from becoming president, the punditocracy may have landed the Democrats with perhaps the least qualified presidential nominee ever. But that creeping realisation has probably come too late, and many of the Democratic super-delegates now fear there would be widespread outrage and increased racial tension if they thwart the first biracial presidential hopeful in US history.

But will Obama live up to the hype? That, I fear, may not happen: he is a deeply flawed candidate. Rampant sexism may have triumphed only to make way for racism to rear its gruesome head in America yet again. By election day on 4 November, I suspect, the US media and their would-be-macho commentators may have a lot of soul-searching to do.

In this comment piece on sexist language in the US media in relation to Hillary Clinton Andrew Stephen suggested that Carl Bernstein had publicly declared his disgust for Hillary Clinton's thick ankles. We are informed that Carl Bernstein intended, in his biography of Hillary Clinton, to refer to comments made by others about her when she was at high school. We are happy to accept that Carl Bernstein was not motivated by sexism, and we are sorry for any embarrassment caused.

Andrew Stephen was appointed US Editor of the New Statesman in 2001, having been its Washington correspondent and weekly columnist since 1998. He is a regular contributor to BBC news programs and to The Sunday Times Magazine. He has also written for a variety of US newspapers including The New York Times Op-Ed pages. He came to the US in 1989 to be Washington Bureau Chief of The Observer and in 1992 was made Foreign Correspondent of the Year by the American Overseas Press Club for his coverage.

This article first appeared in the 26 May 2008 issue of the New Statesman, Moral crisis?

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.