Two Cathedrals: the contrasting rhetoric of Obama and Romney

Nicky Woolf reports from two very different events in north-west Ohio

U2, inescapable at Democrat events, plays over the public address system at the basketball arena at Bowling Green State University, north Ohio. The crowd – there are more than five thousand people here – is young, diverse, and when Obama steps out, visibly starstruck. He is slighter than he appears on television, but when he speaks you find you already know the voice from a thousand newscasts and YouTube clips. He is at home here; he grows behind the podium, speaking with the cadence of a preacher, building rhetorical castles in the air, winding the audience up to a climax of fervour. They respond with adulation. “Try to bend your knees,” he says to those standing. “We've had some people faint before...”

Julian Gillilan, a music student at BGSU, is here because the President “is for college students, and minority groups. He's on our side.” His friend Tristan Saffron-Cottrell, who has a shock of blond-tipped hair, is studying graphic design. He is for Obama because “I believe in the same rights and beliefs, pro-gay marriage, pro-choice. I take these things strongly to heart. Lots of [us] students are more democratic, and because we're a younger crowd, we believe in rights.”

And Romney? “He's a dumbass. I think government should be more open to things he's not – like abortion rights, anti-gun policies...” he pauses, looks suddenly shy. “And I don't think the government has a right to tell anyone who they are allowed to love.”

Morgan Palmucci, studying Spanish language education here, is worried about her college loans. “[Obama]'s standing up for everyone's basic right to go to college. He's fighting to make it affordable, to give everyone a chance.”

But the crowd is not just composed of die-hard fans. Allan Rubenstein, a 19-year-old visual communications technology student, says he hasn't yet made his mind up. He has come here to see what the president has to say. I ask what he wants to hear. “I don't know. Answers. I have an open mind: I'll see what he has to offer.”

***

In a way, Obama and Romney are each preaching from the other's pulpit today. Bowling Green may have a large student population, but it is the county seat of a relatively rural county with a sizeable Catholic population. It may have voted for Obama in 2008, but almost all its county officials are now Republican. Toledo, where Romney is due to speak later that afternoon, is a big auto industry town, quite poor, and quite racially diverse. Union country. Democrat country. “Fuck Romney,” the cab driver taking me to the convention centre says with feeling when he learns who I am on my way to see.

Governor Romney's audience is considerably smaller than Obama's. It is much older, much whiter, and much more male-dominated too. Old men mutter in the background unselfconsciously over the people speaking, as if talking at a television set. A giant green digital debt-clock, twenty feet high, speeds upwards ominously. Country music plays. Like Paul Ryan two days ago, when Romney emerges he is played in by Kid Rock's 'Born Free'.

Campaigning is about repetition. The same message played over and over again by two of America's cleverest people, repeated with very slight amendments over and over again in town halls, sports arenas, car parks, factories and airfields around the country; planed and moulded but essentially the same each time. The game is about folding local events, local stories, into that message. In Lima on Monday, Paul Ryan brought the local tank factory seamlessly into his defence cuts narrative. The narrative itself will be the same everywhere, however: only the name of the plant changes.

In 2008, on the campaign trail in New Hampshire, I met then-vice-Presidential candidate Joe Biden. He shook my hand, leaned in close and told me, with a twinkle in his eye: “if I had your hair, I'd be President.”

I was more than a little deflated some while later, when I discovered that Biden says this to pretty much everyone he meets with hair. The same charming line, the same twinkle of the eye, over and over and over again. You see why they say politics is bad for the soul?

Endless repetition can trip some candidates up. Romney today, near the end of his speech, said: “you've been outside for a long time now, but I want to tell you one last thing.” A slight wince was very briefly visible on his face, as he realised he was speaking to an audience at an indoor arena. But with speeches and quips that are all learned by rote, such slips are occasionally inevitable.

***

This morning, the candidates will have read a New York Times poll that gives Obama a bracing ten-point lead in Ohio; enough to give the President plenty of breakfast cheer, and enough for Romney allow a single un-businesslike sob escape into his morning cappuccino; but if you had not seen them at breakfast and just watched them speak, you may well have thought the polls had been the opposite. Romney, for all his awkwardness, is light-hearted; he looks suspiciously like he's having fun.

Romney, though hoarse-voiced, talks more like a comedian, peppering his speech with a stand-up's patter. “China has been holding down its currency. What does that do? I'll tell you what that does...” You wouldn't catch such down-home familiarity in Obama's speaking style, and the audience in Toledo is charmed, banging their blue and white inflatable noise-sticks together with fervour.

Obama, on the other hand, speaks with grim, tight-lipped determination and a preacher's oratory inflection. Not even when the line “...and Osama Bin Laden is dead” produced applause so strong he is rocked backwards involuntarily on his heels from the force of it does he allow himself even the glimmer of a grin. He is a serious man.

The audiences are looking for different things, too. While many of Obama's audience tell me the economy is a concern - especially that part of it that pertains to student loans - they put social freedoms firmly above economic concerns. When I ask members of Romney's audience what issues are important to them, however, they are unequivocal. “The economy, the debt,” says Diane Ninke, sat with her husband next to me in the stands. “The economy. It's the economy,” agrees Joe Sipple; “the economy is head and shoulders over the rest.” Another supporter echoes Bill Clinton: “it's the economy, obviously.”

Romney's speech reflects this. He is a man who knows what his potential voters are concerned about: the price of gas, already mentioned three times in the speeches before him, gets another two checks in his first five minutes. “Gas prices have doubled” is the unofficial rallying-cry of the Romney-Ryan campaign.

And then there's that gigantic sinister debt-clock behind the stage. It would be unfair to call this a campaign of fear, despite slogans like “Ohio can't afford another four years like the last.” American politics has seen far worse, and the Obama campaign's ads (“Get Real, Mitt!”) aren't that far from the mud either. But Romney's is certainly a campaign of concentrated financial nervousness.

This would have turned Rubenstein off: the undecided first-time voter at Obama's rally did not like it when the president referred to his rival. “Obviously he's his opponent, so he has to bash him. It did put me off a little bit. But it's politics, isn't it.” He shrugs, and tells me he is still undecided: “I have to go away and do a lot of reading.”

Outside the Romney rally, the heavy afternoon rain has left great pools of standing water. A little girl of about seven or eight is being led between the puddles by her mother. A politician might describe this in terms of an economic metaphor, in which the puddles represent recession and the mother represents, perhaps, fiscal prudence. Unaware of her symbolism, the girl cries out in joy as she passes me, her arms jangling with badges as she skips. “That was super-exciting! I got lots of Romney stuff!”

Make of that what you will.

Obama speaks at Bowling Green State University. Photo: Getty

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.