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The celestial jukebox

When the music streaming service Last.fm was sold to CBS in 2007, its geekish founders became poster

Richard Jones spent the long, hot summer of 2003 living in a tent on a rooftop in Whitechapel, east London. He’d get up with the sun, before it burned through the canvas, and would then go downstairs to sit in front of a computer for 18 hours. He didn’t mind the tent. Jones had just graduated from university and it felt like some kind of strange extension of student life. It helped that he was doing what he loved: spending the hot days building a website that was going to change the way we listen to music.

In some ways, Last.fm began like a love story. Martin Stiksel, 34, and Jones, 26, two of the website’s three founders, remember their first meeting. There was, they say, an immediate connection, a shared desire to liberate music. They were talking the same language, as if they’d known each other for years. And there was the beautiful element of chance, too. Stiksel and his friend Felix Miller, 32, had happened to read a newspaper article about Jones and the work he was doing for his computer science degree. They sent him an email, went to Southampton where he was studying, and talked. Soon after, Jones moved to London, set up the tent, and started work.

Within four years, Last.fm had turned the three romantics into multimillionaires thanks to its sale in 2007 to the American media giant CBS. The founders became the poster boys of the London tech scene, leading the streaming revolution. On 10 June, two years on from that defining moment, they announced their imminent departure from Last.fm on their blog: “This is the latest stage in a long journey for us founders, which began in a living room in east London . . . and took us to the headquarters of one of the biggest media companies in the world.”

The journey began with music, naturally. If there is one thing that unites the three it is not technology, or entrepreneurship, but a devotion to music. When I met them in April at Last.fm’s offices in Shoreditch, Stiksel, sleekly dressed in black, talked about how he still buys CDs and how Miller obsessively collects vinyl. There is a love of the physical object of music that still consumes them, the touch and the smell. They have a music room in the office, with a drum kit and guitars. Jones says he plays the didgeridoo, but badly.

The musical evangelism was there even before that first meeting. Back in 2000, Stiksel, a DJ, and Miller were running an online label in Germany for unsigned bands. All their friends were making music but had no way of getting it heard.

So they built a website, uploaded their friends’ work, and soon found themselves inundated with new music. Jones, meanwhile, was creating his own musical universe at university in Southampton. When friends asked him who his favourite group were, he wanted to give a numerical answer. “I was always curious to know exactly how many times I played everything.” So Jones invented “Audioscrobbler” – a plug-in that could collect data on what you were listening to. He gave it to his friends, who installed it, they told their friends, and “before long I was seeing people sign up from all over the world who I didn’t know, and I couldn’t trace how they found out about it”.

Jones wasn’t just interested in the numbers. He wanted to make the act of listening sociable, to form a community. He is, in his own words, a “technocrat through and through”, someone who believes in the democratising power of technology to bring people together. Once the data started flooding in telling him what people were listening to he realised he could play with it. He began collaborative filtering, a system that uses the data of someone’s listening habits to predict what other artists they might like, and then make recommendations. He saw that once you knew what different people liked, you could link them together through their taste in music. And so, in 2003, Last.fm was born as a music-based social network. It even created an online radio station: you could type in an artist and it would play you a stream of music from similar-sounding bands. As newcomers often said, the service seemed to have an uncanny ability to read minds, to know what you’d like before you did.

It couldn’t have been a worse time for an internet start-up. The dotcom bubble had burst spectacularly a couple of years earlier and “the whole internet was in a big slump”, says Stiksel. Yet it didn’t worry them. “We came from a more music background,” Stiksel continues, “so we totally slept through the first internet bubble. We saw people running around Brick Lane with laptops doing presentations, but we didn’t quite know what they were doing.”

Nor did they care. From the start, the Last.fm founders had a degree of self-belief that guarded them against doubts, questions, slumps. Their first investor, Stefan Glänzer, a former DJ, music obsessive and entrepreneur, says they were of a different mould from most start-up types. “Felix once told me, ‘You know, Stefan, we are not serial entrepreneurs, we are convinced entre­preneurs. What we want to see is our idea, our vision of Last.fm finally happen, no matter how long it takes.’”

Glänzer believes it was this conviction that saw them through the early days, giving them “enough energy to continue, continue, continue”. It also gave them the arrogance, according to Stiksel, to call their idea Last.fm. They wanted to say that “this is the last place for music, the ultimate place for music”.

One afternoon I met Glänzer at an opulent restaurant in London, and as he sipped jasmine tea he recalled how he had first heard about Last.fm through an online blogging community he ran in Germany. He noticed that hundreds of his users were talking about the site, so he arranged to meet Stiksel and Miller. “It was one of those rare meetings where you actually feel a lot of energy, a lot of understanding in the room . . .” He was captivated by their intensity. “But it wasn’t only passion – these guys had existed for the first two or three years on hardly any money, on hardly any budget. Just with the power and the will.”

The first cheque was written, Glänzer says now, on a handshake deal (he won’t disclose the amount). It helped them survive, and released Jones from his tent. Glänzer formalised his investment in October 2005 and quickly got hooked, spending five days a week in the office. Soon they were attracting interest from elsewhere. Index Ventures, a venture capital firm, invested $5m in March 2006.

With Index’s cash, they were able to invest in technical infrastructure, product development, staff. By 2007, Last.fm had 15 million users. Stiksel says that hardly a month went by without a major company knocking on their door, but the offers never felt quite right. When CBS approached, it was different. The Americans didn’t want to integrate Last.fm, or take over the management. In fact, they seemed happy for the founders to carry on exactly as before, and were attracted simply by Last.fm’s largely youthful following. CBS wanted, says Jones, to reach out to a different generation who were interacting with the media in unprecedented ways, digitally, online, on the move. On top of that, says Glänzer, “they added a pretty nice price tag”.

On 30 May 2007, CBS bought Last.fm for $280m (roughly £140m then). Stiksel, Miller and Jones received £19m windfalls; Glänzer and

Index reaped financial rewards, too. The British press reaction was histrionic, describing the three founders as being “among the most successful – and potentially wealthy – Web 2.0 pioneers in the world” and ambassadors for a “resurgent London tech scene”. Many users congratulated them on the site’s blog, genuinely pleased about their success.

Communicating relentlessly with users through the blog is what defines Last.fm, keeping them informed of progress, decisions, events. On the day of the CBS sale, Jones wrote a blog post reassuring users: “CBS understands the Last.fm vision.” It was all going to be all right, he said – the same, in fact, just with more clout, and more money. “We will continue to execute our world domination plans.”

But how could it have stayed the same? At first, the changes were cosmetic – a redesign of the site which enraged users who had become as protective of their profile pages as teenagers of posters hanging on their walls, says Stiksel. Then, in March 2009, Jones announced that users in all countries, apart from Germany, the US and UK, would be charged €3 a month to use the radio service. Users were outraged, not by the amount, but out of principle. As one replied: “IT’S NOT ABOUT THE DAMN MONEY . . . it’s bloody heartbreaking to watch such a beautiful, fresh, modern and clearly revolutionary concept like Last.fm go down the drain in such an ugly, distasteful way . . . You’re not freeing the music any more, you’re burying it.”

Jones defended the decision on the blog, saying it was impossible to support the radio service in every country by selling adverts. Or, as Stiksel puts it, “It’s just not realistic to sell advertising in Afghanistan.” Jones ruefully acknowledges the difficulty of their position. “We knew there was going to be a shit storm . . . We had slogans like ‘Free the music’ and we did play a little bit to that. ‘The social music revolution’ was our tag line for a long time. So I can understand why people are a bit pissed off.”

The move also revealed a commercial pressure. Just before Christmas 2008, Last.fm had

to make 20 people redundant. It happened the day after the office Christmas party, so the story goes, when the company had hired an entire bowling alley in east London for the staff. (Not the “happiest day”, says Jones.) Ask anyone in the music industry and there is a tacit agreement that ad-funded streaming services are not yet economically proven as viable businesses. It’s not just the recession – the model isn’t necessarily working. User numbers might rocket, but that doesn’t mean profits follow.

Last.fm was also starting to see the competition swell. Spotify, a Swedish streaming service launched in October last year, provoked an immediate flurry of excitement in the industry. There are others, too – We7 in the UK, and Pandora and imeem in the US. None, so far, offers quite the same service – the recommendations, the social network – but they all face a similar financial challenge: how to pay for the music they use. Stiksel claims Last.fm has always prided itself on playing fair: “You saw so many other platforms not giving a damn about copyright or licensing,” whereas his firm created a royalty program to which artists and independent labels could sign up and get paid, depending on how much their songs were heard. Stiksel says labels recognise that Last.fm is “essentially a force for good” because it encourages people to listen to new, independent music.

But the labels don’t necessarily agree. One of the majors, Warner, withdrew its music from Last.fm in June 2008 because, says a spokesperson, “the rates they were offering were below industry standards”. Stiksel says that Warner is “generally not active any more in the online space”, although it seemed happy to strike a deal with Spotify. Some of the independents are equally unenthusiastic about Last.fm. Simon Wheeler, director of strategy at Beggars Group, which encompasses a group of small labels including Rough Trade and XL, says he has had numerous conversations with Last.fm over the years. Before, he says, “you could talk to them as a young, developing, cool service that’s trying to do something right”. But they never had a licence for the labels’ music and still don’t. “We regularly have to send them take-down notices.”

Wheeler says he likes the service personally, but since the CBS takeover he has been running out of patience. The Last.fm guys used to play the card, he says, of being precarious, running on a shoestring. “Now that CBS owns Last.fm they’re not exactly short of money, so pleading poverty doesn’t wash with me, I’m afraid.” He suspects that CBS is exerting tighter controls over the company’s finances as profits fall (CBS’s February 2009 results showed a 52 per cent drop in income for the fourth quarter of 2008).

Many in the industry speculate that the Americans bitterly regret having bought the start-up for such a startling sum. It was back in the times of extraordinary deals, when Google bought YouTube for $1.65bn and eBay bought Skype for $2.6bn (both now seen as vastly overvalued: Skype has already recorded huge losses, and YouTube seems to be on the verge of losing $470m this year). They make Last.fm seem cheap, but there is no doubt that CBS took a gamble on the service’s potential profitability. Either way, the directives from on high – such as the description in a recent CBS press release of how the company had “taken substantial costs out of all our businesses, in order to help margins going forward” – cannot have helped relations with the founders. TechCrunch, a technology blog, speculated on the announcement of their departure that “the founders may well be tired of living under their corporate overlords”.

In their official leaving statement Stiksel, Miller and Jones express loyalty to CBS, as you would expect, saying how being a part of the company “continues to open up many opportunities for Last.fm”. But they save their emotion for their “incredible team” and, ultimately, their users. “A huge ‘Thank You!’ has to be said to all of you in front of your computers. With your contribution, enthusiasm and scrobbles you have helped to make Last.fm into what it is today: the best place for music online. Big up yourself for that, as we say here in east London.”

The founders leave Last.fm with as many as 37 million users from all over the world. So what now? “The answer in the short term,” says Jones on the blog, “is ‘a much-needed holiday’. Then we need to plan an epic farewell party, so stay tuned for invites.” In April, Stiksel had described the whole Last.fm operation, with its millions of users, as a “big party to keep going”. When I visited the offices then, it felt to me like something much less formal than a corporate American enterprise.

It wasn’t just the ping-pong and table football, or the multicoloured teddy bears that light up when something is going wrong on the site, or even the army of young, headphone-clad developers. It was something about the founders themselves – a fascination with music that goes far deeper than their interest in multinational business. Jones was at his most animated talking about the power of open source, the free sharing of information to advance technology. Stiksel was visibly excited as he imagined the future of music: the “virtual cloud” that will allow someone “in the deepest countryside, in the middle of the night”, with only a mobile phone for company, to discover a new band.

So, after the holiday, and the party, what really is next? Many will expect a new online venture, another start-up. But the founders deny having any firm plans. There is talk of opening a music venue. That would seem right, too, somehow. Back to fundamentals, to where it all began – a simple love of music.

Sophie Elmhirst is features editor of the New Statesman

This article first appeared in the 22 June 2009 issue of the New Statesman, Iran

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We need to talk about the online radicalisation of young, white women

Alt-right women are less visible than their tiki torch-carrying male counterparts - but they still exist. 

In November 2016, the writer and TED speaker Siyanda Mohutsiwa tweeted a ground-breaking observation. “When we talk about online radicalisation we always talk about Muslims. But the radicalisation of white men online is at astronomical levels,” she wrote, inspiring a series of mainstream articles on the topic (“We need to talk about the online radicalisation of young, white men,” wrote Abi Wilkinson in The Guardian). It is now commonly accepted that online radicalisation is not limited to the work of Isis, which uses social media to spread propaganda and recruit new members. Young, white men frequently form alt-right and neo-Nazi beliefs online.

But this narrative, too, is missing something. When it comes to online radicalisation into extreme right-wing, white supremacist, or racist views, women are far from immune.

“It’s a really slow process to be brainwashed really,” says Alexandra*, a 22-year-old former-racist who adopted extreme views during the United States presidential election of 2016. In particular, she believed white people to be more intelligent than people of colour. “It definitely felt like being indoctrinated into a cult.”

Alexandra was “indoctrinated” on 4Chan, the imageboard site where openly racist views flourish, especially on boards such as /pol/. It is a common misconception that 4Chan is only used by loser, basement-dwelling men. In actuality, 4Chan’s official figures acknowledge 30 percent of its users are female. More women may frequent 4Chan and /pol/ than it first appears, as many do not announce their gender on the site because of its “Tits or GTFO” culture. Even when women do reveal themselves, they are often believed to be men who are lying for attention.

“There are actually a lot of females on 4chan, they just don't really say. Most of the time it just isn't relevant,” says Alexandra. Her experiences on the site are similar to male users who are radicalised by /pol/’s far-right rhetoric. “They sowed the seeds of doubt with memes,” she laughs apprehensively. “Dumb memes and stuff and jokes…

“[Then] I was shown really bullshit studies that stated that some races were inferior to others like… I know now that that’s bogus science, it was bad statistics, but I never bothered to actually look into the truth myself, I just believed what was told to me.”

To be clear, online alt-right radicalisation still skews majority male (and men make up most of the extreme far-right, though women have always played a role in white supremacist movements). The alt-right frequently recruits from misogynistic forums where they prey on sexually-frustrated males and feed them increasingly extreme beliefs. But Alexandra’s story reveals that more women are part of radical right-wing online spaces than might first be apparent.

“You’d think that it would never happen to you, that you would never hold such horrible views," says Alexandra. "But it just happened really slowly and I didn't even notice it until too late."

***

We are less inclined to talk about radical alt-right and neo-Nazi women because they are less inclined to carry out radical acts. Photographs that emerged from the white nationalist rally in Charlottesville this weekend revealed that it was mostly polo shirt-wearing young, white men picking up tiki torches, shouting racial slurs, and fighting with counter-protestors. The white supremacist and alt-right terror attacks of the last year have also been committed by men, not women. But just because women aren’t as visible doesn’t mean they are not culpable.  

“Even when people are alt-right or sympathisers with Isis, it’s a tiny percentage of people who are willing or eager to die for those reasons and those people typically have significant personal problems and mental health issues, or suicidal motives,” explains Adam Lankford, author of The Myth of Martyrdom: What Really Drives Suicide Bombers, Rampage Shooters, and Other Self-Destructive Killers.

“Both men and women can play a huge role in terms of shaping the radicalised rhetoric that then influences those rare people who commit a crime.”

Prominent alt-right women often publicly admit that their role is more behind-the-scenes. Ayla Stewart runs the blog Wife With a Purpose, where she writes about “white culture” and traditional values. She was scheduled to speak at the Charlottesville “Unite the Right” rally before dropping out due to safety concerns. In a blog post entitled “#Charlottesville May Have Redefined Women’s Roles in the Alt Right”, she writes:

“I’ve decided that the growth of the movement has necessitated that I pick and choose my involvement as a woman more carefully and that I’m more mindful to chose [sic] women’s roles only.”

These roles include public speaking (only when her husband is present), gaining medical skills, and “listening to our men” in order to provide moral support. Stewart declined to be interviewed for this piece.

It is clear, therefore, that alt-right women do not have to carry out violence to be radical or radicalised. In some cases, they are complicit in the violence that does occur. Lankford gives the example of the Camp Chapman attack, committed by a male Jordanian suicide bomber against a CIA base in Afghanistan.

“What the research suggests in that case was the guy who ultimately committed the suicide bombing may have been less radical than his wife,” he explains. “His wife was actually pushing him to be more radical and shaming him for his lack of courage.” 

***

Just because women are less likely to be violent doesn’t mean they are incapable of it.

Angela King is a former neo-Nazi who went to prison for her part in the armed robbery and assault of a Jewish shop owner. She now runs Life After Hate, a non-profit that aims to help former right-wing extremists. While part of a skinhead gang, it was her job to recruit other women to the cause.

“I was well known for the violence I was willing to inflict on others… often times the men would come up to me and say we don’t want to physically hurt a woman so can you take care of this,” King explains. “When I brought other women in I looked for the same qualities in them that I thought I had in myself.”

King's 1999 mugshot

 

These traits, King explains, were anger and a previous history of violence. She was 15 when she became involved with neo-Nazis, and explains that struggles with her sexuality and bullying had made her into a violent teenager.

“I was bullied verbally for years. I didn't fit in, I was socially awkward,” she says. One incident in particular stands out. Aged 12, King was physically bullied for the first time.

“I was humiliated in a way that even today I still am humiliated by this experience,” she says. One day, King made the mistake of sitting at a desk that “belonged” to a bully. “She started a fight with me in front of the entire class… I’ve always struggled with weight so I was a little bit pudgy, I had my little training bra on, and during the fight she ripped my shirt open in front of the entire class.

“At that age, having absolutely no self-confidence, I made the decision that if I became the bully, and took her place, I could never be humiliated like that again.”

Angela King, aged 18

King’s story is important because when it comes to online radicalisation, the cliché is that bullied, “loser” men are drawn to these alt-right and neo-Nazi communities. The most prominent women in the far-right (such as Stewart, and Lauren Southern, a YouTuber) are traditionally attractive and successful, with long blonde hair and flashing smiles. In actuality, women that are drawn to the movement online might be struggling, like King, to be socially accepted. This in no way justifies or excuses extreme behaviour, but can go some way to explaining how and why certain young women are radicalised. 

“At the age of 15 I had been bullied, raped. I had started down a negative path you know, experimenting with drugs, drinking, theft. And I was dealing with what I would call an acute identity crisis and essentially I was a very, very angry young woman who was socially awkward who did not feel like I had a place in the world, that I fit in anywhere. And I had no self-confidence or self-esteem. I hated everything about myself.”

King explains that Life After Hate’s research reveals that there are often non-ideological based precursors that lead people to far right groups. “Individuals don’t go to hate groups because they already hate everyone, they go seeking something. They go to fill some type of void in their lives that they’re not getting.”

None of this, of course, excuses the actions and beliefs of far-right extremists, but it does go some way to explaining how “normal” young people can be radicalised online. I ask Alexandra, the former 4Chan racist, if anything else was going on in her life when she was drawn towards extreme beliefs.

“Yes, I was lonely,” she admits.                                                       

***

That lonely men and women can both be radicalised in the insidious corners of the internet shouldn’t be surprising. For years, Isis has recruited vulnerable young women online, with children as young as 15 becoming "jihadi brides". We have now acknowledged that the cliché of virginal, spotty men being driven to far-right hate excludes the college-educated, clean-cut white men who made up much of the Unite the Right rally last weekend. We now must realise that right-wing women, too, are radicalised online, and they, too, are culpable for radical acts.  

It is often assumed that extremist women are radicalised by their husbands or fathers, which is aided by statements by far-right women themselves. The YouTuber, Southern, for example, once said:  

“Anytime they [the left] talk about the alt-right, they make it sound like it’s just about a bunch of guys in basements. They don’t mention that these guys have wives – supportive wives, who go to these meet-ups and these conferences – who are there – so I think it’s great for right-wing women to show themselves. We are here. You’re wrong.”

Although there is truth in this statement, women don’t have to have far-right husbands, brothers, or fathers in order to be drawn to white supremacist or alt-right movements. Although it doesn’t seem the alt-right are actively preying on young white women the same way they prey on young white men, many women are involved in online spaces that we wrongly assume are male-only. There are other spaces, such as Reddit's r/Hawtschwitz, where neo-Nazi women upload nude and naked selfies, carving a specific space for themselves in the online far-right. 

When we speak of women radicalised by husbands and fathers, we misallocate blame. Alexandra deeply regrets her choices, but she accepts they were her own. “I’m not going to deny that what I did was bad because I have to take responsibility for my actions,” she says.

Alexandra, who was “historically left-wing”, was first drawn to 4Chan when she became frustrated with the “self-righteousness” of the website Tumblr, favoured by liberal teens. Although she frequented the site's board for talking about anime, /a/, not /pol/, she found neo-Nazi and white supremacist beliefs were spread there too. 

“I was just like really fed up with the far left,” she says, “There was a lot of stuff I didn't like, like blaming males for everything.” From this, Alexandra became anti-feminist and this is how she was incrementally exposed to anti-Semitic and racist beliefs. This parallels the story of many radicalised males on 4Chan, who turn to the site from hatred of feminists or indeed, all women. 

 “What I was doing was racist, like I – deep down I didn't really fully believe it in my heart, but the seeds of doubt were sowed again and it was a way to fit in. Like, if you don't regurgitate their opinions exactly they’ll just bully you and run you off.”

King’s life changed in prison, where Jamaican inmates befriended her and she was forced to reassess her worldview. Alexandra now considers herself “basically” free from prejudices, but says trying to rid herself of extreme beliefs is like “detoxing from drugs”. She began questioning 4Chan when she first realised that they genuinely wanted Donald Trump to become president. “I thought that supporting Trump was just a dumb meme on the internet,” she says.

Nowadays, King dedicates her life to helping young people escape from far-right extremism. "Those of us who were involved a few decades ago we did not have this type of technology, cell phones were not the slim white phones we have today, they were giant boxes," she says. "With the younger individuals who contact us who grew up with this technology, we're definitely seeing people who initially stumbled across the violent far-right online and the same holds for men and women.

"Instead of having to be out in public in a giant rally or Klan meeting, individuals find hate online."

* Name has been changed

Amelia Tait is a technology and digital culture writer at the New Statesman.

This article first appeared in the 22 June 2009 issue of the New Statesman, Iran