Running on empty
The lack of innovation in pop music suggests that we are experiencing an energy crisis in culture at
In 2006, James Kirby, the man behind the V/Vm record label and The Caretaker, began a download project called The Death of Rave. The tracks have a thin, almost translucent quality, as if they are figments or phantoms of the original, exhilarating sound of rave. When I interviewed Kirby recently, he explained that the project had been initiated to commemorate a certain energy that he believes has disappeared from dance music. (Energy Flash was, of course, the title the critic Simon Reynolds gave to his compendious study of rave music and its progeny.) The question is: were rave and its offshoots jungle and garage just that – a sudden flash of energy that has since dissipated? More worryingly, is the death of rave only one symptom of an overall energy crisis in culture? Are cultural resources running out in the same way as natural resources are?
Those of us who grew up in the decades between the 1960s and the 1990s became accustomed to rapid changes in popular culture. Theorists of future shock such as Alvin Toffler and Marshall McLuhan plausibly claimed that our nervous systems were themselves sped up by these developments, which were driven by the development and proliferation of technologies. Popular artefacts were marked with a technological signature that dated them quite precisely: new technology was clearly audible and visible, so that it would be practically impossible, say, to confuse a film or a record from the early 1960s with one from even half a decade later.
The current decade, however, has been characterised by an abrupt sense of deceleration. A thought experiment makes the point. Imagine going back 15 years in time to play records from the latest dance genres – dubstep, or funky, for example – to a fan of jungle. One can only conclude that they would have been stunned – not by how much things had changed, but by how little things have moved on. Something like jungle was scarcely imaginable in 1989, but dubstep or funky, while by no means pastiches, sound like extrapolations from the matrix of sounds established a decade and a half ago.
Needless to say, it is not that technology has ceased developing. What has happened, however, is that technology has been decalibrated from cultural form. The present moment might in fact be best haracterised by a discrepancy between the onward march of technology and the stalling, stagnation and retardation of culture. We can’t hear technology any more. There has been a gradual disappearance of the sound of technological rupture – such as the irruption of Brian Eno’s analogue synth in the middle of Roxy Music’s “Virginia Plain”, or the cut-and-paste angular alienness of early rave – that pop music once taught us to expect. We still see technology, perhaps, in cinema CGI, but CGI’s role is somewhat paradoxical: its aim is precisely to make itself invisible, and it has been used to finesse an already established model of reality. High-definition television is another example of the same syndrome: we see the same old things, but brighter and glossier.
The principal way in which technology now makes itself felt in culture is of course in the areas of distribution and consumption. Downloading and Web 2.0 have famously led to new ways of accessing culture. But these have tended to be parasitic on old media. The law of Web 2.0 is that everything comes back, whether it be adverts, public information films or long-forgotten TV serials: history happens first as tragedy, then as YouTube. The pop artists who supposedly became successful because of web clamour (Sandi Thom, Arctic Monkeys) turned out to be quaintly archaic in form; in any case, they were pushed through the familiar promotional machinery of big record companies and PR firms. There is peer-to-peer distribution of culture, but little sign of peer-to-peer production.
The best blogs are one exception; they have bypassed the mainstream media, which, for the reasons described by Nick Davies in last year’s Flat Earth News, has become increasingly conservative, dominated by press releases and PR. In general, however, Web 2.0 encourages us to behave like spectators. This is not only because of the endless temptations to look back offered by burgeoning online archives, it is also because, thanks to the ubiquity of recording devices, we find ourselves becoming archivists of our own lives: we never experience live events, because we are too busy recording them.
Yet instantaneous exposure deprives cultures of the time and space in which they can grow. There is as yet no Web 2.0 equivalent of the circuit that sustained UK dance music in the 1990s: the assemblage of dubplates, pirate radio and the dance floor which acted as a laboratory for the development of new sounds. This circuit was still punctuated by particular moments (the club night, the radio broadcast), but, because anything in Web 2.0 can be replayed at any time, its temporality is more diffuse. The tendency seems to be for a kind of networked solipsism, a global system of individuals consuming an increasingly homogeneous culture alone in front of the computer screen or plugged in to iPod headphones.
All of this makes Fredric Jameson’s theories about postmodern culture’s inability to image the present more compelling than ever. As the gap between cultural breaks becomes ever longer and the breaks themselves become ever more modest and slight, it is beginning to look as if the situation might be terminal. Alex Williams, who runs the Splintering Bone Ashes blog, goes so far as to claim that “what we have experienced is merely a blip, perhaps never to be again repeated – 150 or so years of extreme resource bingeing, the equivalent of an epic amphetamine session. What we are already experiencing is little more than the undoubtedly grim ‘comedown’ of the great deceleration.” This might be too bleak. What is certainly clear, however, is that technology will not deliver new forms of culture all on its own.
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