#AllWhiteFrontPages has been a key campaign for Media Diversified.
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Why the UK media needs more writers of colour

The launch of the Media Diversified directory aims to address the lack of diversity in the mainstream media.

Media Diversified, the organisation committed to the nurture and promotion of writers of colour, has just taken arguably its most important step since launching in July 2013. From this month onwards, it will make available an interactive online directory which media organisations can search if seeking people of colour to comment on the pressing issues of the day. This measure is the latest significant measure for an outlet which, despite only being only a few months old, has made a notable contribution to debate alongside its far larger peers. With the stated aim of “tackling the lack of diversity in UK media and the diversity of whiteness”, it has published a series of powerful critiques on current affairs, most recently by Chimene Suleyman and Judith Wanga in relation to media coverage of the Muslim schoolgirls who fled the UK to join Isis.

Samantha Asumadu, the documentary filmmaker and campaigner, recalls the moment when she decided to found Media Diversified. “A number of things came together at the same time,” she says. “I couldn’t get funding to do my second documentary despite the first one, The Super Ladies, being commissioned and funded by Aljazeera English. I read this article in the Voice, ‘The Evening Standard of Whiteness‘, and it stuck with me. Amol Rajan became editor of the Independent and it became big news in 2013, when really it shouldn’t have been such big news, but he was the first (non-white person to edit a mainstream national newspaper). I wrote this storify about it, A tale of everyday lack of diversity, and it became very popular, and the hashtag #AllWhiteFrontPages started due to it.”

Asumadu was then struck, she says, by several feminists on Twitter who were apparently positioning themselves as spokespeople for women of colour – in her words, “a lot of white feminists calling themselves intersectional feminists”.  As a result, Asumadu “wanted our voices to get heard and to speak for ourselves”.

Media Diversified has seen its audience grow swiftly, having amassed over 19,000 followers on Twitter and seeing those with far larger visibility on the site, such as the Times’ Caitlin Moran, regularly sharing its content. Unafraid of controversy or confrontation, it is currently requesting nominations for “The Trashies”; that is to say, those articles which most “rely on and perpetuate racism and Islamophobia, however subtle this may be”. To Asumadu, her organisation’s online directory of experts is merely another means of challenging what she sees as the media’s misinformed consensus. To be included in the directory, each expert must submit a written application to the Media Diversified website: if successful, their profiles will be made available to companies and charities who pay a subscription fee. The size of that fee will depend upon the size of the organisation, with three different tariffs for those who have ten or fewer employees, between ten and 50 employees, or more than 50 employees. Users can also pay not only for access to the database, but also for a project manager who will be on call for up to 24 hours a day to help with their queries.

As Asumadu is keen to point out, the directory and The Trashies are by no means the limits of Media Diversified’s ambitions. The outlet has launched a series of articles under the #OtherPolitics hashtag, which will provide a succession of alternative perspectives during the run-up to the UK’s general election in May. This summer, in addition, Media Diversified is providing content for Lebara Group’s new mobile digital hub for global migrant workers, and curating a panel at the Stoke Newington Literary Festival. In the longer term, it is working with West London’s Bush Theatre on a competition and training programme for cultural critics in theatre, film, and dance, and preparing a new website for long-form work, where it can promote authors so that, in Asumadu’s words, “we have our own Teju Cole and Ta-Nehisi Coates”. Supporters of Media Diversified’s output can also look forward to more investigative journalism, given that the organisation now has a budget to support such work, and a broader reach of coverage, with the call now out for a Middle East and North Africa editor. All in all, it is clear that Asumadu and her team are just getting started.

“We’re working on our own literary festival, which we hope to host at the Institute of Contemporary Arts,” she says. “We’ll continue to cultivate and publish skilled writers of colour, and we’re actively looking for poets who wish to try their hand at prose...We hope to do more workshops in camera skills, writing, and pundit skills. We want to be an alternative to VICE.”

Contributors to mediadiversified.org wrote for the New Statesman’s “Race and the Media” week. Read their articles here

Musa Okwonga is a Berlin-based poet, journalist and musician.

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Our union backed Brexit, but that doesn't mean scrapping freedom of movement

We can only improve the lives of our members, like those planning stike action at McDonalds, through solidarity.

The campaign to defend and extend free movement – highlighted by the launch of the Labour Campaign for Free Movement this month – is being seen in some circles as a back door strategy to re-run the EU referendum. If that was truly the case, then I don't think Unions like mine (the BFAWU) would be involved, especially as we campaigned to leave the EU ourselves.

In stark contrast to the rhetoric used by many sections of the Leave campaign, our argument wasn’t driven by fear and paranoia about migrant workers. A good number of the BFAWU’s membership is made up of workers not just from the EU, but from all corners of the world. They make a positive contribution to the industry that we represent. These people make a far larger and important contribution to our society and our communities than the wealthy Brexiteers, who sought to do nothing other than de-humanise them, cheered along by a rabid, right-wing press. 

Those who are calling for end to freedom of movement fail to realise that it’s people, rather than land and borders that makes the world we live in. Division works only in the interest of those that want to hold power, control, influence and wealth. Unfortunately, despite a rich history in terms of where division leads us, a good chunk of the UK population still falls for it. We believe that those who live and work here or in other countries should have their skills recognised and enjoy the same rights as those born in that country, including the democratic right to vote. 

Workers born outside of the UK contribute more than £328 million to the UK economy every day. Our NHS depends on their labour in order to keep it running; the leisure and hospitality industries depend on them in order to function; the food industry (including farming to a degree) is often propped up by their work.

The real architects of our misery and hardship reside in Westminster. It is they who introduced legislation designed to allow bosses to act with impunity and pay poverty wages. The only way we can really improve our lives is not as some would have you believe, by blaming other poor workers from other countries, it is through standing together in solidarity. By organising and combining that we become stronger as our fabulous members are showing through their decision to ballot for strike action in McDonalds.

Our members in McDonalds are both born in the UK and outside the UK, and where the bosses have separated groups of workers by pitting certain nationalities against each other, the workers organised have stood together and fought to win change for all, even organising themed social events to welcome each other in the face of the bosses ‘attempts to create divisions in the workplace.

Our union has held the long term view that we should have a planned economy with an ability to own and control the means of production. Our members saw the EU as a gravy train, working in the interests of wealthy elites and industrial scale tax avoidance. They felt that leaving the EU would give the UK the best opportunity to renationalise our key industries and begin a programme of manufacturing on a scale that would allow us to be self-sufficient and independent while enjoying solid trading relationships with other countries. Obviously, a key component in terms of facilitating this is continued freedom of movement.

Many of our members come from communities that voted to leave the EU. They are a reflection of real life that the movers and shakers in both the Leave and Remain campaigns took for granted. We weren’t surprised by the outcome of the EU referendum; after decades of politicians heaping blame on the EU for everything from the shape of fruit to personal hardship, what else could we possibly expect? However, we cannot allow migrant labour to remain as a political football to give succour to the prejudices of the uninformed. Given the same rights and freedoms as UK citizens, foreign workers have the ability to ensure that the UK actually makes a success of Brexit, one that benefits the many, rather than the few.

Ian Hodon is President of the Bakers and Allied Food Workers Union and founding signatory of the Labour Campaign for Free Movement.