As the industry suffers, press outlets of all stripes are turning to sexist filler and side-boob close ups to sell their wares. Photograph: Getty Images.
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Laurie Penny on page three: the real threat to young women’s health and happiness

David Cameron is wrong to try and ban pornography online when the casual objectification of women continues as a decoy for vicious xenophobia and social conservatism in the mainstream media.

David Cameron is confused about pornography. The coalition government has just moved to impose mandatory filtering on the distribution of online smut, putting measures in place to ban certain search terms and impose an “opt-in” filter on explicit content. When challenged, however, about page three of the Sun – the topless softcore wank-matter that’s still distributed daily in Britain’s most-read newspaper – the Prime Minister was loath to support a ban. “On this one,” he argued, “I think it’s probably better to leave it to the consumer rather than regulate.”
 
This may or may not have anything to do with Cameron’s career-defining hesitancy to challenge Rupert Murdoch under any circumstances. Yet the fact remains that, according to the Conservatives, boobs on the internet are “toxic” for children, but soft porn all over the paper, where little boys and girls can easily find it and see their parents reading it, is just fine.
 
Page three has never just been about page three. Rather, it is a litmus test for whether or not one supports the objectification of young women as part of the cultural discourse – and what you think should be done about it. For some campaigners, page three is a symbol of everything wrong with our “sexualised” society; others are prepared to go to rather extreme lengths to defend an institution they claim is “traditional”, which means “archaic and sexist”, and “just a bit of fun”, which means “fun for men at women’s expense”.
 
I am not of the school of feminism which believes that the answer to the ubiquity of sexist imagery is to slap bans on everything we don’t like. I do not support David Cameron’s porn ban. I believe that it is extremely difficult to achieve radical ends by conservative means, and that censorship is invariably conservative. I also believe that giving this government, or any government, the power to monitor and control how we use the internet is a very risky proposition – because we’ve already seen, in the past few months, how such powers can be abused. I do, however, support the campaign against topless models on page three, and there are specific reasons why.
 
I have nothing against boobs before breakfast. I see my own most mornings in the mirror and I have yet to be traumatised into a tornado of abject self-objectification. Nor do I wish to deprive hard-working glamour models of a living: in its proper context, my main problem with softcore porn is the lack of mainstream provision for anyone who isn’t primarily attracted to slender young white women with submissive smiles. No, my problem with page three is a professional one. I have an interest, as a journalist, in working in an industry that does not rely on the ritual objectification of women to sell news content.
 
As the profit margins of the news industry disintegrate, press outlets of all stripes are turning to sexist filler content and sideboob close-ups to sell their wares – and ameliorate the appearance of their worst excesses elsewhere in their pages. What’s most abhorrent about page three is that it mitigates the xenophobic, hawkishly right-wing content of the rest of the paper. The problem with the Sun is not just page three, but pages one, two and four to 28, and the insertion of a bit of jolly soft porn into the mix puts a sexy smile on social conservatism. Sexism, from objectification to body-shaming to reactionary dissection of women’s life choices, is the strategy that tabloids have chosen to keep their profit margins healthy in an age where the internet threatens their business model.
 
As a young woman working in a media industry that remains, despite recent improvements, deeply sexist, I have had more dealings than I anticipated with the news economy of misogyny. It’s about what role women play in the press, both as journalists and, more frequently, as the subjects of reports, adverts and the vast amount of page-filler that falls somewhere in between. Women are there to sell papers, particularly young women, particularly young, white, attractive women between the ages of 16 and 30 who may or may not have experienced a recent wardrobe malfunction. The other things that sell papers include shaming celebrities for having the “wrong” body shape, endless coverage of famous women’s “weight battles”, and female columnists castigating one another for being too pretty, or not pretty enough, or too maternal, or not maternal enough.
 
On 12 July, the musician Amanda Palmer responded to the Daily Mail’s shocked coverage of her Glastonbury nipple-slip by stripping buck naked and singing a song about the newspaper that managed to find a rhyme for “misogynist pile of twats”. (Lyrics: “I’m tired of these baby bumps, vag flashes, muffintops/Where are the newsworthy cocks?”) I happened to be in the audience, and can confirm that it was the only possible response to a tabloid culture that treats women’s bodies as newsworthy commodities whose actual owners can expect a barrage of slut-shaming should they choose to take control of them.
 
Or at least that’s what I would have said if I hadn’t been jumping up and down in glee and squealing incoherently at the time. In Tabloid World, airbrushed soft porn is acceptable, but cellulite is the subject of lengthy, moist and expectant disapproval – as are skinny jeans, stray boob-flashes, accidental camel toes and Rihanna in any situation.
 
The news economy of misogyny is far more insidious, far more mainstream, and far more damaging to children and young people than online pornography. It titillates readers with hate and provides a steady stream of propaganda, reducing women to bodies for the rest of us to judge. From page three to the rest of the paper, it’s the oldfashioned press, and not the internet, that’s the real threat to young women’s health and happiness right now.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

This article first appeared in the 29 July 2013 issue of the New Statesman, Summer Double Issue

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Why is Labour surging in Wales?

A new poll suggests Labour will not be going gently into that good night. 

Well where did that come from? The first two Welsh opinion polls of the general election campaign had given the Conservatives all-time high levels of support, and suggested that they were on course for an historic breakthrough in Wales. For Labour, in its strongest of all heartlands where it has won every general election from 1922 onwards, this year had looked like a desperate rear-guard action to defend as much of what they held as possible.

But today’s new Welsh Political Barometer poll has shaken things up a bit. It shows Labour support up nine percentage points in a fortnight, to 44 percent. The Conservatives are down seven points, to 34 per cent. Having been apparently on course for major losses, the new poll suggests that Labour may even be able to make ground in Wales: on a uniform swing these figures would project Labour to regain the Gower seat they narrowly lost two years ago.

There has been a clear trend towards Labour in the Britain-wide polls in recent days, while the upwards spike in Conservative support at the start of the campaign has also eroded. Nonetheless, the turnaround in fortunes in Wales appears particularly dramatic. After we had begun to consider the prospect of a genuinely historic election, this latest reading of the public mood suggests something much more in line with the last century of Welsh electoral politics.

What has happened to change things so dramatically? One possibility is always that this is simply an outlier – the "rogue poll" that basic sampling theory suggests will happen every now and then. As us psephologists are often required to say, "it’s just one poll". It may also be, as has been suggested by former party pollster James Morris, that Labour gains across Britain are more apparent than real: a function of a rise in the propensity of Labour supporters to respond to polls.

But if we assume that the direction of change shown by this poll is correct, even if the exact magnitude may not be, what might lie behind this resurgence in Labour’s fortunes in Wales?

One factor may simply be Rhodri Morgan. Sampling for the poll started on Thursday last week – less than a day after the announcement of the death of the much-loved former First Minister. Much of Welsh media coverage of politics in the days since has, understandably, focused on sympathetic accounts of Mr Morgan’s record and legacy. It would hardly be surprising if that had had some positive impact on the poll ratings of Rhodri Morgan’s party – which, we should note, are up significantly in this new poll not only for the general election but also in voting intentions for the Welsh Assembly. If this has played a role, such a sympathy factor is likely to be short-lived: by polling day, people’s minds will probably have refocussed on the electoral choice ahead of them.

But it could also be that Labour’s campaign in Wales is working. While Labour have been making modest ground across Britain, in Wales there has been a determined effort by the party to run a separate campaign from that of the UK-wide party, under the "Welsh Labour" brand that carried them to victory in last year’s devolved election and this year’s local council contests. Today saw the launch of the Welsh Labour manifesto. Unlike two years ago, when the party’s Welsh manifesto was only a modestly Welshed-up version of the UK-wide document, the 2017 Welsh Labour manifesto is a completely separate document. At the launch, First Minister Carwyn Jones – who, despite not being a candidate in this election is fronting the Welsh Labour campaign – did not even mention Jeremy Corbyn.

Carwyn Jones also represented Labour at last week’s ITV-Wales debate – in contrast to 2015, when Labour’s spokesperson was then Shadow Welsh Secretary Owen Smith. Jones gave an effective performance, being probably the best performer alongside Plaid Cymru’s Leanne Wood. In fact, Wood was also a participant in the peculiar, May-less and Corbyn-less, ITV debate in Manchester last Thursday, where she again performed capably. But her party have as yet been wholly unable to turn this public platform into support. The new Welsh poll shows Plaid Cymru down to merely nine percent. Nor are there any signs yet that the election campaign is helping the Liberal Democrats - their six percent support in the new Welsh poll puts them, almost unbelievably, at an even lower level than they secured in the disastrous election of two year ago.

This is only one poll. And the more general narrowing of the polls across Britain will likely lead to further intensification, by the Conservatives and their supporters in the press, of the idea of the election as a choice between Theresa May and Jeremy Corbyn as potential Prime Ministers. Even in Wales, this contrast does not play well for Labour. But parties do not dominate the politics of a nation for nearly a century, as Labour has done in Wales, just by accident. Under a strong Conservative challenge they certainly are, but Welsh Labour is not about to go gently into that good night.

Roger Scully is Professor of Political Science in the Wales Governance Centre at Cardiff University.

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