Politics 26 June 2013 Murdoch renames News International as News UK The News Corporation head tries to detoxify his brand. Sign up for our weekly email * Print HTML In another attempt to detoxify his brand, Rupert Murdoch has renamed News International as News UK. Below is the goody bag that greeted staff at their desks at Wapping this morning (the logo is based on Murdoch's handwriting). Given that News International has always been solely responsible for Murdoch's UK assets (the Sun, the Sunday Times, the Times and, once, the News of the World), it's odd that the new name wasn't used to begin with. Meanwhile, new Sun editor David Dinsmore announced this morning that while ‘News in Briefs’ is no more, Page Three is here to stay. › How Google is changing small town America Rupert Murdoch delivers a keynote address at the National Summit on Education Reform in San Francisco, California. Photograph: Getty Images. George Eaton is political editor of the New Statesman. Subscribe from just £1 per issue More Related articles Sir Ivan Rogers: UK may wait until mid 2020s for an EU trade deal Novelty isn't enough for Emmanuel Macron and Martin Schulz Why is Marine Le Pen getting more popular?