The trouble with TED talks

In the cult of TED, everything is awesome and inspirational, and ideas aren’t supposed to be challenged, says Martin Robbins.

I’ve long been amused by the slogan of TED, makers of the ubiquitous TED talks. TED’s slogan is this: ‘Ideas worth spreading.’ Apparently TED has some ideas, and we should spread them. What ideas? Ideas that TED in its infinite wisdom has picked out for us, ideas which are therefore implied to be true and good and right. What should we do with these ideas? We should build a message around them - slick presentations by charismatic faces captured in high definition - and we should spread that message far and wide. If this doesn’t yet sound familiar, try replacing ‘TED’ with ‘GOD’. ‘Ideas worth spreading’ sounds more like the slogan of the Jehovah’s Witnesses.

It’s nearing midnight, and I’m sitting in my pants in front of the computer holding a tumbler of scotch, the curtains closed, the lights off, doing something I don’t do enough of these days – just watching. This is not how TED Talks are supposed to be consumed. The genius of the format is that nobody really watches them: we play them on iPods or we run them in our browsers while working on other things, but it’s rare that people put one on the television and sit down and really focus on them. They come at us from the side of our vision, sneaking past our preoccupied neural circuitry and planting little seeds in the nooks and crevices of our minds, like mould spores on a damp window frame. In the darkest hours of countless nights I’ve woken convinced that a solar-powered cup holder will end third world debt, but not really knowing why.

I start with a talk by Rob Legato, and sixteen minutes later I’m aware of only three things: the talk was awesome, I can’t remember anything of substance from the talk, and I’m now watching a weirdly artificial standing ovation - by sheer coincidence a camera happens to be pointed at some of the first audience members to rise to their feet; then the rest of the audience follows, compelled by social instinct to follow their peers. Of course standing ovations occur more frequently in homogenous audiences, and what better crowd could there be than social elites who’ve invested thousands of dollars for the opportunity to bask in the warm glow someone else’s intellectual aura.

I choose a talk by Ben Goldacre next, a man whose work I know and enjoy. Ben’s high-speed presentation style was once described by a fan as like being ‘skull-fucked with his data-cock’, and his appearance at TED did little to restrain his exuberance, but I found myself switching off after a while; I’d seen his talk before, at The Royal Institution. In fact, virtually none of the talks I watched were particularly new or original – presentations that are that well-polished rarely are.

One of the common charges against TED is that it’s elitist, and yet many of the speakers were the sort of people you might find at your local ‘Skeptics in the Pub’ event. The genius of TED is that it takes capable-but-ordinary speakers, doing old talks they’ve performed many times elsewhere, and dresses them up in a production that makes you feel like you’re watching Kennedy announce the race to the moon.

The videos aren’t given star ratings; instead you have to rate them by checking words from a list: ‘jaw-dropping’, ‘persuasive’, ‘courageous’, ‘fascinating’, ‘beautiful’ and an array of similarly vapid adjectives. Cameras lurk below the eye-line of the speakers looking up at their sharply defined forms, picked out by spotlights against dark backgrounds like a Greek god’s statue in a museum display case. The crowd acts as a single helpful entity; laughing when it should laugh, whooping when it should whoop, awwing when it should aww. Quotes are picked out and highlighted as if they carry some profound truth: “There's no such thing as a dumb user,” says Timothy Prestero, a designer who has clearly never read the user comments on Comment is Free. Or indeed the articles. There are no questions here: in the cult of TED, everything is awesome and inspirational, and ideas aren’t supposed to be challenged.

The problem with this evangelical approach, discarding the voice of scepticism and mindlessly parroting ‘fascinating’ ideas instead of challenging them, is that you risk spreading some utter codswallop. A couple of weeks ago, TED posted a list of the 20 most-watched TED talks to date. Occupying third and fifth place is pair of talks viewed more than sixteen million times, dedicated to a “paradigm-shifting” technology with “thrilling potential” from 2009. It was called ‘SixthSense’.

Nope, nor me. And yet its inventor, Pranav Mistry, is described by the on-stage TEDster as a ‘genius’ and “truly one of the two or three best inventors in the world right now,” the latter assertion based, amusingly, on “the people we’ve seen at TED.” That Mistry is talented and clever I wouldn’t dispute for a second, but words are cheap, and they get cheaper when overused. The presentation looks to my tired eyes like a slightly ropey sales pitch, except the ruthless interrogators of Dragons’ Den have been replaced by a whooping, clapping audience displaying the world-weary cynicism of an arena-full of Beliebers. Anyone who posed a meaningful question in this environment would be treated like they’d thrown a shit in someone’s face.

With the world’s easiest audience, many inaccuracies and errors go unchallenged. A talk by Terry Moore on algebra was littered with unsourced claims about Spanish language and history. Their coverage of science topics is at best superficial, and sometimes downright misleading. Felisa Wolfe-Simon’s infamous claim that bacteria could incorporate arsenic into their DNA led to a huge backlash from the scientific community, during which she refused to engage with critics and said that: “Any discourse will have to be peer-reviewed in the same manner as our paper was, and go through a vetting process so that all discussion is properly moderated.” Not long afterwards, she signed up to do a distinctly un-peer-reviewed TED talk. ‘Ideas worth spreading’ . . . except in this instance the ideas didn’t survive peer-review.

Ultimately, the TED phenomenon only makes sense when you realise that it’s all about the audience. TED Talks are designed to make people feel good about themselves; to flatter them and make them feel clever and knowledgeable; to give them the impression that they’re part of an elite group making the world a better place. People join for much the same reason they join societies like Mensa: it gives them a chance to label themselves part of an intellectual elite. That intelligence is optional, and you need to be rich and well-connected to get into the conferences and the exclusive fringe parties and events that accompany them, simply adds to the irresistible allure. TED’s slogan shouldn’t be ‘Ideas worth spreading’, it should be: ‘Ego worth paying for’.

A suitably vague but uplifting photo of hot air balloon. Photo: Getty Images

Martin Robbins is a Berkshire-based researcher and science writer. He writes about science, pseudoscience and evidence-based politics. Follow him on Twitter as @mjrobbins.

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Must I unremember the day I wept over the long, slow suicide of a 27-year-old man?

At that time we did talk about the occupation of Ireland. Now we have to pretend we didn’t and it’s all the jolly UK and thank you, England for the peace process.

The misremembering of history interrupts these tales of my own squalid past. Very often I find myself wishing my memories were wrong, or that I’d forgotten more than I have. This would certainly be the case were I to be a politician, albeit a small-time one in big-time government. In the era of renunciations and sincere apologies, I would have to say sorry most of the time.

But I can’t. I can’t get past that clear day in May 1981, when the tangy cold spring air of a New York day got right inside me. Ambling home from another long, messy night in the Village, I was near 52nd when I saw people carrying a coffin.

“It’s not him, of course. It’s a fake coffin,” said a woman who saw the shock on my face. Maybe I was already crying. I knew and didn’t know but asked anyway.

“Yes. Bobby.”

Bobby Sands had died. Crowds were gathering with banners about Smashing Long Kesh and Smashing Thatcher.

The shock of it has never left me and God knows “martyrs” come two a penny now. Yet the idea that someone can starve themselves slowly to death for an idea is shocking. The idea that someone can let them do it, either “for” a United Ireland or “for” a United Kingdom, remains profoundly disturbing to me.

I need no lectures about what vile and murderous bastards the IRA were, or the numbers of innocents they killed. Nor about the smeary sentimentality of martyrdom itself. All I can say is that I had little idea of what “we” did in Ireland as long as I lived in England. A boy at school had run off to join the IRA. My mum said, “Well, he’s always been tapped, that one.”

We were kept ignorant. For some stupid reason, I did not think that Thatcher would let the hunger strikers die.

Their demands, remember, were the right not to wear prison uniform or to do prison work, rights to free association and education within the prison, one visit, one parcel, one letter a week. They wanted to be treated as political prisoners. Thatcher said Sands had no mandate. He was actually an MP, with more votes than she ever won in Finchley.

In New York that day, when we got to Third Avenue, there was anger and then solemnity. There were mumblings about what a death like that entailed . . . Mandela then instigated a hunger strike on Robben Island. There were protests in Milan and Ghent. French towns would name streets after Sands.

At that time, though, yes, we did talk about the occupation of Ireland. Now we have to pretend we didn’t and it’s all the jolly UK and thank you, England for the peace process.

So, must I unremember that day when I sat down on the pavement and wept over the long, slow suicide of a 27-year-old man? Let me know how to uncry all those tears shed for that terrible, terrible waste.

Suzanne Moore is a writer for the Guardian and the New Statesman. She writes the weekly “Telling Tales” column in the NS.

This article first appeared in the 01 October 2015 issue of the New Statesman, The Tory tide