Here's what the perfect women's magazine would look like

Let's have less Photoshopping, less of the "circle of shame" and less of the ridiculous sex tips, and more of what women might actually want to read about: practical life advice, clothes a human-shaped person can wear and - heaven forbid - <em>books</em>.

In this world of "Celebrity breakdowns gone wild: side-boob edition", "Make-up tips for the birth of the royal baby", and "Is guacamole making you fat and infertile?", it’s not hard to have gripes with the institution that is The Women’s Magazine. You only have to lazily scan a news stand in any local supermarket to see that the content in publications in the "Women’s Lifestyle" section is lacking. This celeb is too fat; this one has a diet you can follow; this one’s biological clock is ticking; this one is doing an interview on how motherhood and the workplace are incompatible. As we currently make a living from slagging off the most insidious examples from these Conde Nasties and National Magazine meanies, attempting to defend ourselves and womankind from guacamole-induced anxiety and side-boob panic with a semblance of satire. Which is all very well, our critics cry, but what would our ideal magazine look like? Well, here are our recommendations:

  • Every model would have her own limbs. Nary a tacked on, Photoshopped leg nor a slimmed down waist would marr the pages.
     
  • The diversity of the models’ ethnicities and body types would directly reflect that of the general population. Being a size 14 would not be treated as some kind of freaky health condition whose only possible treatment is a wrap-dress, and the fashion spreads would cease to look like a brochure for a summer camp for Aryan teenagers. Healthy BMIs only. No under sixteens.
     
  • No cosmetic surgery advertorial. Especially not positioned next to features on "body confidence".
     
  • Cover interviews with interesting women who have done fabulous things, none of whom employ the terms "down to earth", "normal", or "just like you". No picking over of their diets and exercise regimes. No PR puff. Instead, questions would cover a wide range of topics, ranging from "what’s your horrible terrible?" and "how do you think Obama’s doing?" to "if you could live inside a painting like the little girl in Roald Dahl’s The Witches does, which painting would it be?"
     
  • Since many of us do have a secret interest in why Kanye called his baby North West or whether or not Boris Johnson and Eminem share a hairdresser, the celebrity section would remain. Only this time, there aren’t any sneaky photographs taken by photographers hiding in the bushes and judging women’s baby weight or headlines proclaiming their imminent breakdowns - "Rihanna looks painfully thin and probably broken inside as she wanders desolately along the Hollywood Boulevard with a heartbreak-flavoured ice cream, thinking of Chris" - will be absent. Tired gender stereotyping will be done away with entirely.
     
  • In place of where the latest woman would be held up as a tragic spinster or hysterical diva, editors will be encouraged to be far more creative. "Megan Fox emerges from a local bar, looking for all the world like she’s had an exhaustive argument about the Israel-Palestine conflict and eventually ducked out because she was getting shouted over by some bigot who didn’t even know anything about West Bank settlements", as an example. "50 Cent is spotted hand-in-hand with a twentysomething woman: could this be the handshake marking a new technological business deal in nearby Silicon Valley? More news on her possible profession inside", as another.
     
  • The Fashion Section. Wheeling out the same old Topshop jeans to illustrate "What To Wear" would be replaced with something a little more inspiring, such as artistic fashion photography and an encouragement to experiment with style. If you like those embroidered knee warmers, then you should go ahead and wear them without judgement.
     
  • There would be a moratorium on using "the circle of shame" to point out where celebrities went wrong with their red carpet dresses. The perfect fashion section would be a nurturing environment from which the readership could emerge, bright-eyed and unafraid, to toddle out onto the high street and buy whatever the hell they want. No more tears in the changing room because Cosmo said you couldn’t do disco knickers.
     
  • Why not show us what women across the world are wearing? We’re a nosy bunch, but most of us know that the women in current so-called "street style" sections in magazines are not only school friends of the features ed but are also styled and preened to within an inch of their lives. What we’d really like to see is Anna from Norway’s amazing hangover grocery shopping outfit, and how she has successfully merged the steam punk aesthetic with silky pyjama bottoms and a beanie. Also: no fascinators.
     
  • Oh, and stop telling us "this dress will change your life".
     
  • There would be no further attempt to correlate the female body type with that of a fruit or root vegetable. We are not an apple, a pear, or a butternut squash, and, being adult women, most of us know how to dress ourselves.
     
  • Oh, and we couldn’t give a shit what’s in your beach bag.
     
  • There would be a ban the phrases "OMG", "totes", and "amazeballs", and a shift towards the use of plain English. Hashtags would remain the preserve of Twitter, and portmanteau phrases such as "babymoon", "momtrepreneur" and "yestergay" would be consigned to the dustbin.
     
  • The female columnists would write hilarious, clever pieces on a wide range of issues. We’ve got to a point now where there’s nothing to be said about multi-dating, and referring to your partner as "the boy" when you’re in your mid-thirties and peppering your copy with "lolz" just begins to look as though you’re desperately trying to be down with the kids. Can we get some new blood please? Preferably someone with an interesting life.
     
  • Make-up. Yeah, we like it, but it doesn’t merit the 60 or so pages that are currently given over to it, especially as we’re onto you fuckers and we know that much of it is much of a muchness. Why not replace it with usefull stuff, a la Rookie Mag, such as how to buy a used car or make your own lipbalm, or a story about losing your virginity? Or even, y’know, women’s issues or politics?
     
  • Please, stop reminding us about our ovaries having a sell-by-date. Believe us, we know.
     
  • Accept that we are never going to be as obsessed with scatter cushions as you are. Bear in mind that the "fuck it" generation are only just coming of age. Home decoration tips for the impoverished, please.
     
  • Tell us not that mayonnaise is "sinful". It is a condiment made almost entirely from egg yolks, we never assumed it was healthy. We’d like to see fridge raiders features, in which dieticians berate B-list celebrities for the food they eat, replaced by a "Woman v Food" challenge. Holly Willoughby has a god-awful hangover- can she rustle up a cure from the contents of her cupboard? And will it all fit in her mouth at once?
     
  • Health. At present, magazines are failing to cover the full spectrum of all the things that can go wrong with your vagina. They have the twin pillars of cystitis and thrush pretty much down, but we’re talking rarer shit, like vestibulitis and syphilis. It’s good to share, and it’s good to be aware.
     
  • The sex tips would immediately become more female-focused - no more "Slap on a PVC G-string and gyrate around a £200 pole until your boyfriend feels up to it", and no more pretending that getting your boyfriend to test spaghetti sauce by licking it off your breasts is conducive to good sex or good cooking. The "U-spot", "T-spot", "VV-spot", and all the other imaginary "spots" that have been made up by desperate editors will be replaced by a more sensible and fruitful focus on the clitoris. Oh, and no more orgasm-shaming. Reading another feature called "The 45 orgasms you must totally have NOW otherwise you’re a loser" will pretty much kill our will to live.
     
  • Books. We read them. And not just books by women with names like Felicity Meadows and that tell the tale of a small-town girl who moves to the big city only to discover that her boyfriend is a tool.
     
  • If you could mention a woman in print without putting her height and weight next to her name in brackets, then that would be awesome, ta.
     

Got more ideas for the perfect women's magazine? Let us know in the comments, or tell us on Twitter via @VagendaMagazine or @NewStatesman

Down with this sort of thing. Photograph: Jessica Mullen on Flickr via Creative Commons

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

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Is defeat in Stoke the beginning of the end for Paul Nuttall?

The Ukip leader was his party's unity candidate. But after his defeat in Stoke, the old divisions are beginning to show again

In a speech to Ukip’s spring conference in Bolton on February 17, the party’s once and probably future leader Nigel Farage laid down the gauntlet for his successor, Paul Nuttall. Stoke’s by-election was “fundamental” to the future of the party – and Nuttall had to win.
 
One week on, Nuttall has failed that test miserably and thrown the fundamental questions hanging over Ukip’s future into harsh relief. 

For all his bullish talk of supplanting Labour in its industrial heartlands, the Ukip leader only managed to increase the party’s vote share by 2.2 percentage points on 2015. This paltry increase came despite Stoke’s 70 per cent Brexit majority, and a media narrative that was, until the revelations around Nuttall and Hillsborough, talking the party’s chances up.
 
So what now for Nuttall? There is, for the time being, little chance of him resigning – and, in truth, few inside Ukip expected him to win. Nuttall was relying on two well-rehearsed lines as get-out-of-jail free cards very early on in the campaign. 

The first was that the seat was a lowly 72 on Ukip’s target list. The second was that he had been leader of party whose image had been tarnished by infighting both figurative and literal for all of 12 weeks – the real work of his project had yet to begin. 

The chances of that project ever succeeding were modest at the very best. After yesterday’s defeat, it looks even more unlikely. Nuttall had originally stated his intention to run in the likely by-election in Leigh, Greater Manchester, when Andy Burnham wins the Greater Manchester metro mayoralty as is expected in May (Wigan, the borough of which Leigh is part, voted 64 per cent for Brexit).

If he goes ahead and stands – which he may well do – he will have to overturn a Labour majority of over 14,000. That, even before the unedifying row over the veracity of his Hillsborough recollections, was always going to be a big challenge. If he goes for it and loses, his leadership – predicated as it is on his supposed ability to win votes in the north - will be dead in the water. 

Nuttall is not entirely to blame, but he is a big part of Ukip’s problem. I visited Stoke the day before The Guardian published its initial report on Nuttall’s Hillsborough claims, and even then Nuttall’s campaign manager admitted that he was unlikely to convince the “hard core” of Conservative voters to back him. 

There are manifold reasons for this, but chief among them is that Nuttall, despite his newfound love of tweed, is no Nigel Farage. Not only does he lack his name recognition and box office appeal, but the sad truth is that the Tory voters Ukip need to attract are much less likely to vote for a party led by a Scouser whose platform consists of reassuring working-class voters their NHS and benefits are safe.
 
It is Farage and his allies – most notably the party’s main donor Arron Banks – who hold the most power over Nuttall’s future. Banks, who Nuttall publicly disowned as a non-member after he said he was “sick to death” of people “milking” the Hillsborough disaster, said on the eve of the Stoke poll that Ukip had to “remain radical” if it wanted to keep receiving his money. Farage himself has said the party’s campaign ought to have been “clearer” on immigration. 

Senior party figures are already briefing against Nuttall and his team in the Telegraph, whose proprietors are chummy with the beer-swilling Farage-Banks axis. They deride him for his efforts to turn Ukip into “NiceKip” or “Nukip” in order to appeal to more women voters, and for the heavy-handedness of his pitch to Labour voters (“There were times when I wondered whether I’ve got a purple rosette or a red one on”, one told the paper). 

It is Nuttall’s policy advisers - the anti-Farage awkward squad of Suzanne Evans, MEP Patrick O’Flynn (who famously branded Farage "snarling, thin-skinned and aggressive") and former leadership candidate Lisa Duffy – come in for the harshest criticism. Herein lies the leader's almost impossible task. Despite having pitched to members as a unity candidate, the two sides’ visions for Ukip are irreconcilable – one urges him to emulate Trump (who Nuttall says he would not have voted for), and the other urges a more moderate tack. 

Endorsing his leader on Question Time last night, Ukip’s sole MP Douglas Carswell blamed the legacy of the party’s Tea Party-inspired 2015 general election campaign, which saw Farage complain about foreigners with HIV using the NHS in ITV’s leaders debate, for the party’s poor performance in Stoke. Others, such as MEP Bill Etheridge, say precisely the opposite – that Nuttall must be more like Farage. 

Neither side has yet called for Nuttall’s head. He insists he is “not going anywhere”. With his febrile party no stranger to abortive coup and counter-coup, he is unlikely to be the one who has the final say.