Here's what the perfect women's magazine would look like

Let's have less Photoshopping, less of the "circle of shame" and less of the ridiculous sex tips, and more of what women might actually want to read about: practical life advice, clothes a human-shaped person can wear and - heaven forbid - <em>books</em>.

In this world of "Celebrity breakdowns gone wild: side-boob edition", "Make-up tips for the birth of the royal baby", and "Is guacamole making you fat and infertile?", it’s not hard to have gripes with the institution that is The Women’s Magazine. You only have to lazily scan a news stand in any local supermarket to see that the content in publications in the "Women’s Lifestyle" section is lacking. This celeb is too fat; this one has a diet you can follow; this one’s biological clock is ticking; this one is doing an interview on how motherhood and the workplace are incompatible. As we currently make a living from slagging off the most insidious examples from these Conde Nasties and National Magazine meanies, attempting to defend ourselves and womankind from guacamole-induced anxiety and side-boob panic with a semblance of satire. Which is all very well, our critics cry, but what would our ideal magazine look like? Well, here are our recommendations:

  • Every model would have her own limbs. Nary a tacked on, Photoshopped leg nor a slimmed down waist would marr the pages.
     
  • The diversity of the models’ ethnicities and body types would directly reflect that of the general population. Being a size 14 would not be treated as some kind of freaky health condition whose only possible treatment is a wrap-dress, and the fashion spreads would cease to look like a brochure for a summer camp for Aryan teenagers. Healthy BMIs only. No under sixteens.
     
  • No cosmetic surgery advertorial. Especially not positioned next to features on "body confidence".
     
  • Cover interviews with interesting women who have done fabulous things, none of whom employ the terms "down to earth", "normal", or "just like you". No picking over of their diets and exercise regimes. No PR puff. Instead, questions would cover a wide range of topics, ranging from "what’s your horrible terrible?" and "how do you think Obama’s doing?" to "if you could live inside a painting like the little girl in Roald Dahl’s The Witches does, which painting would it be?"
     
  • Since many of us do have a secret interest in why Kanye called his baby North West or whether or not Boris Johnson and Eminem share a hairdresser, the celebrity section would remain. Only this time, there aren’t any sneaky photographs taken by photographers hiding in the bushes and judging women’s baby weight or headlines proclaiming their imminent breakdowns - "Rihanna looks painfully thin and probably broken inside as she wanders desolately along the Hollywood Boulevard with a heartbreak-flavoured ice cream, thinking of Chris" - will be absent. Tired gender stereotyping will be done away with entirely.
     
  • In place of where the latest woman would be held up as a tragic spinster or hysterical diva, editors will be encouraged to be far more creative. "Megan Fox emerges from a local bar, looking for all the world like she’s had an exhaustive argument about the Israel-Palestine conflict and eventually ducked out because she was getting shouted over by some bigot who didn’t even know anything about West Bank settlements", as an example. "50 Cent is spotted hand-in-hand with a twentysomething woman: could this be the handshake marking a new technological business deal in nearby Silicon Valley? More news on her possible profession inside", as another.
     
  • The Fashion Section. Wheeling out the same old Topshop jeans to illustrate "What To Wear" would be replaced with something a little more inspiring, such as artistic fashion photography and an encouragement to experiment with style. If you like those embroidered knee warmers, then you should go ahead and wear them without judgement.
     
  • There would be a moratorium on using "the circle of shame" to point out where celebrities went wrong with their red carpet dresses. The perfect fashion section would be a nurturing environment from which the readership could emerge, bright-eyed and unafraid, to toddle out onto the high street and buy whatever the hell they want. No more tears in the changing room because Cosmo said you couldn’t do disco knickers.
     
  • Why not show us what women across the world are wearing? We’re a nosy bunch, but most of us know that the women in current so-called "street style" sections in magazines are not only school friends of the features ed but are also styled and preened to within an inch of their lives. What we’d really like to see is Anna from Norway’s amazing hangover grocery shopping outfit, and how she has successfully merged the steam punk aesthetic with silky pyjama bottoms and a beanie. Also: no fascinators.
     
  • Oh, and stop telling us "this dress will change your life".
     
  • There would be no further attempt to correlate the female body type with that of a fruit or root vegetable. We are not an apple, a pear, or a butternut squash, and, being adult women, most of us know how to dress ourselves.
     
  • Oh, and we couldn’t give a shit what’s in your beach bag.
     
  • There would be a ban the phrases "OMG", "totes", and "amazeballs", and a shift towards the use of plain English. Hashtags would remain the preserve of Twitter, and portmanteau phrases such as "babymoon", "momtrepreneur" and "yestergay" would be consigned to the dustbin.
     
  • The female columnists would write hilarious, clever pieces on a wide range of issues. We’ve got to a point now where there’s nothing to be said about multi-dating, and referring to your partner as "the boy" when you’re in your mid-thirties and peppering your copy with "lolz" just begins to look as though you’re desperately trying to be down with the kids. Can we get some new blood please? Preferably someone with an interesting life.
     
  • Make-up. Yeah, we like it, but it doesn’t merit the 60 or so pages that are currently given over to it, especially as we’re onto you fuckers and we know that much of it is much of a muchness. Why not replace it with usefull stuff, a la Rookie Mag, such as how to buy a used car or make your own lipbalm, or a story about losing your virginity? Or even, y’know, women’s issues or politics?
     
  • Please, stop reminding us about our ovaries having a sell-by-date. Believe us, we know.
     
  • Accept that we are never going to be as obsessed with scatter cushions as you are. Bear in mind that the "fuck it" generation are only just coming of age. Home decoration tips for the impoverished, please.
     
  • Tell us not that mayonnaise is "sinful". It is a condiment made almost entirely from egg yolks, we never assumed it was healthy. We’d like to see fridge raiders features, in which dieticians berate B-list celebrities for the food they eat, replaced by a "Woman v Food" challenge. Holly Willoughby has a god-awful hangover- can she rustle up a cure from the contents of her cupboard? And will it all fit in her mouth at once?
     
  • Health. At present, magazines are failing to cover the full spectrum of all the things that can go wrong with your vagina. They have the twin pillars of cystitis and thrush pretty much down, but we’re talking rarer shit, like vestibulitis and syphilis. It’s good to share, and it’s good to be aware.
     
  • The sex tips would immediately become more female-focused - no more "Slap on a PVC G-string and gyrate around a £200 pole until your boyfriend feels up to it", and no more pretending that getting your boyfriend to test spaghetti sauce by licking it off your breasts is conducive to good sex or good cooking. The "U-spot", "T-spot", "VV-spot", and all the other imaginary "spots" that have been made up by desperate editors will be replaced by a more sensible and fruitful focus on the clitoris. Oh, and no more orgasm-shaming. Reading another feature called "The 45 orgasms you must totally have NOW otherwise you’re a loser" will pretty much kill our will to live.
     
  • Books. We read them. And not just books by women with names like Felicity Meadows and that tell the tale of a small-town girl who moves to the big city only to discover that her boyfriend is a tool.
     
  • If you could mention a woman in print without putting her height and weight next to her name in brackets, then that would be awesome, ta.
     

Got more ideas for the perfect women's magazine? Let us know in the comments, or tell us on Twitter via @VagendaMagazine or @NewStatesman

Down with this sort of thing. Photograph: Jessica Mullen on Flickr via Creative Commons

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

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The problems with ending encryption to fight terrorism

Forcing tech firms to create a "backdoor" to access messages would be a gift to cyber-hackers.

The UK has endured its worst terrorist atrocity since 7 July 2005 and the threat level has been raised to "critical" for the first time in a decade. Though election campaigning has been suspended, the debate over potential new powers has already begun.

Today's Sun reports that the Conservatives will seek to force technology companies to hand over encrypted messages to the police and security services. The new Technical Capability Notices were proposed by Amber Rudd following the Westminster terrorist attack and a month-long consultation closed last week. A Tory minister told the Sun: "We will do this as soon as we can after the election, as long as we get back in. The level of threat clearly proves there is no more time to waste now. The social media companies have been laughing in our faces for too long."

Put that way, the plan sounds reasonable (orders would be approved by the home secretary and a senior judge). But there are irrefutable problems. Encryption means tech firms such as WhatsApp and Apple can't simply "hand over" suspect messages - they can't access them at all. The technology is designed precisely so that conversations are genuinely private (unless a suspect's device is obtained or hacked into). Were companies to create an encryption "backdoor", as the government proposes, they would also create new opportunities for criminals and cyberhackers (as in the case of the recent NHS attack).

Ian Levy, the technical director of the National Cyber Security, told the New Statesman's Will Dunn earlier this year: "Nobody in this organisation or our parent organisation will ever ask for a 'back door' in a large-scale encryption system, because it's dumb."

But there is a more profound problem: once created, a technology cannot be uninvented. Should large tech firms end encryption, terrorists will merely turn to other, lesser-known platforms. The only means of barring UK citizens from using the service would be a Chinese-style "great firewall", cutting Britain off from the rest of the internet. In 2015, before entering the cabinet, Brexit Secretary David Davis warned of ending encryption: "Such a move would have had devastating consequences for all financial transactions and online commerce, not to mention the security of all personal data. Its consequences for the City do not bear thinking about."

Labour's manifesto pledged to "provide our security agencies with the resources and the powers they need to protect our country and keep us all safe." But added: "We will also ensure that such powers do not weaken our individual rights or civil liberties". The Liberal Democrats have vowed to "oppose Conservative attempts to undermine encryption."

But with a large Conservative majority inevitable, according to polls, ministers will be confident of winning parliamentary support for the plan. Only a rebellion led by Davis-esque liberals is likely to stop them.

George Eaton is political editor of the New Statesman.

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