@pippatips facing legal action from Pippa Middleton

Someone is sore about being outsold by their parody.

The creators of the @pippatips Twitter account are facing legal action from Pippa Middleton, according to the Independent. The account, which parodies Pippa Middleton's terrible party book Celebrate with helpful advice like "smoke can be sign of a new pope or that something is on fire", "beat stress by not worrying about stuff" and "remember to write 2013 instead of 2012 now it's no longer 2012", led to a book being published in June this year.

When One is Expecting: A Posh Person's Guide to Pregnancy and Parenting isn't doing too badly – in fact, it's outselling Pippa's own book on Amazon.co.uk, coming in at a respectable #961 in the charts compared to #3,370 for Celebrate – which might be what prompted Harbottle & Lewis to take action. According to the Indy, they've written to the book's publishers to demand that @pippatips be deleted.

At the time of writing, the account is still there – although it's been dormant of late, not tweeting since 14 June – and the new burst of publicity might do the book a world of good. Getting it back in the front of people's minds just as Babygeddon is about to hit… you couldn't get for a better Streisand Effect than that if you tried, could you?

Still, in case they get their wish, here are my favourite Pippa tips, archived for posterity:

Update:

Sad news: realPippa probably is outselling fakePippa by around 200 times, according to @iucounu who looked up the numbers on Bookscan, the main database for book sales in the UK. That means that fakePippa is getting more of her sales from Amazon, while realPippa is doing much better in physical bookshops. In a way, that's unsurprising: in bookstores, Celebrate isn't right next to a bunch of one-star reviews; and a book launched from a twitter account was always going to do well in an online bookshop.

But it does make realPippa's nastygram just that bit more vindictive.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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I was wrong about Help to Buy - but I'm still glad it's gone

As a mortgage journalist in 2013, I was deeply sceptical of the guarantee scheme. 

If you just read the headlines about Help to Buy, you could be under the impression that Theresa May has just axed an important scheme for first-time buyers. If you're on the left, you might conclude that she is on a mission to make life worse for ordinary working people. If you just enjoy blue-on-blue action, it's a swipe at the Chancellor she sacked, George Osborne.

Except it's none of those things. Help to Buy mortgage guarantee scheme is a policy that actually worked pretty well - despite the concerns of financial journalists including me - and has served its purpose.

When Osborne first announced Help to Buy in 2013, it was controversial. Mortgage journalists, such as I was at the time, were still mopping up news from the financial crisis. We were still writing up reports about the toxic loan books that had brought the banks crashing down. The idea of the Government promising to bail out mortgage borrowers seemed the height of recklessness.

But the Government always intended Help to Buy mortgage guarantee to act as a stimulus, not a long-term solution. From the beginning, it had an end date - 31 December 2016. The idea was to encourage big banks to start lending again.

So far, the record of Help to Buy has been pretty good. A first-time buyer in 2013 with a 5 per cent deposit had 56 mortgage products to choose from - not much when you consider some of those products would have been ridiculously expensive or would come with many strings attached. By 2016, according to Moneyfacts, first-time buyers had 271 products to choose from, nearly a five-fold increase

Over the same period, financial regulators have introduced much tougher mortgage affordability rules. First-time buyers can be expected to be interrogated about their income, their little luxuries and how they would cope if interest rates rose (contrary to our expectations in 2013, the Bank of England base rate has actually fallen). 

A criticism that still rings true, however, is that the mortgage guarantee scheme only helps boost demand for properties, while doing nothing about the lack of housing supply. Unlike its sister scheme, the Help to Buy equity loan scheme, there is no incentive for property companies to build more homes. According to FullFact, there were just 112,000 homes being built in England and Wales in 2010. By 2015, that had increased, but only to a mere 149,000.

This lack of supply helps to prop up house prices - one of the factors making it so difficult to get on the housing ladder in the first place. In July, the average house price in England was £233,000. This means a first-time buyer with a 5 per cent deposit of £11,650 would still need to be earning nearly £50,000 to meet most mortgage affordability criteria. In other words, the Help to Buy mortgage guarantee is targeted squarely at the middle class.

The Government plans to maintain the Help to Buy equity loan scheme, which is restricted to new builds, and the Help to Buy ISA, which rewards savers at a time of low interest rates. As for Help to Buy mortgage guarantee, the scheme may be dead, but so long as high street banks are offering 95 per cent mortgages, its effects are still with us.