34 Photos of Richard Branson That Will Make You Go Hmm

We aren't surprised Richard Branson introduced new see-through tops for the female staff at Virgin Trains. 

Richard Branson likes to pose.

At first, we thought the best way to demonstrate that is with pictures of the man himself. After all, there's no shortage:

1969: File picture of British businessman Richard Branson. AFP/Getty Images

22 June 1984: British entrepreneur Richard Branson inaugurates his new airline Virgin Atlantic Airways. Terry Disney/Express/Getty Images

29 September 2009: Richard Branson poses at the opening of the Virgin Mobile Metro Theatre. Brendon Thorne/Getty Images

8 April 2013: Sir Richard Branson arrives at Edinburgh Airport and lifts his Harris Tweed Kilt. Jeff J Mitchell/Getty Images

Then we thought that a better way might be to show the Branson's prediliction for getting close to beautiful women:

8 December 2004: Businessman Richard Branson gestures as he arrives to launch his new Virgin Atlantic airline. Patrick Riviere/Getty Images

24 February 2009: Sir Richard Branson poses in the pool. Gaye Gerard/Getty Images

26 October 2009: Sir Richard Branson and actress Marisa Tomei attend 'Rock The Kasbah' hosted by Sir Richard Branson and Eve Branson. Michael Caulfield/Getty Images for Virgin Unite

26 October 2009: Sir Richard Branson, Tiffany Persons and actress Marisa Tomei attend 'Rock The Kasbah' hosted by Sir Richard Branson and Eve Branson. Michael Caulfield/Getty Images for Virgin Unite

17 April 2011: Sir Richard Branson and his daughter Holly Branson, dressed as a cheerleaders, take part in a record-breaking cheer at Canary Wharf. Oli Scarff/Getty Images

11 February 2012: TV Personality Kim Kardashian, Honoree Sir Richard Branson and Singer Britney Spears attend Clive Davis and the Recording Academy's 2012 Pre-GRAMMY Gala. Larry Busacca/Getty Images For The Recording Academy

11 February 2012: Sir Richard Branson and singer Natalie Imbruglia attend Clive Davis and the Recording Academy's 2012 Pre-GRAMMY Gala. Larry Busacca/Getty Images For The Recording Academy

13 March 2012: Sir Richard Branson launches the day of activity at Liverpool Lime Street Station. Tony Woolliscroft/Getty Images

4 April 2012: Sir Richard Branson (L) and actress Amber Rose attend the Launch of Virgin America's First Flight from Los Angeles to Philadelphia. Michael Buckner/Getty Images

4 April 2012: Sir Richard Branson attends the Launch of Virgin America's First Flight from Los Angeles to Philadelphia. Michael Buckner/Getty Images

22 April 2013: Virgin Group Founder Sir Richard Branson poses for a photo after being presented a sequined captain's jacket by Las Vegas showgirls. Bob Riha, Jr./Virgin America via Getty Images

Sometimes, perhaps too close to beautiful women:

4 November 2002: Virgin Mobile's Richard Branson and some beautiful Sydney models. Patrick Riviere/Getty Images

19 March 2010: Sir Richard Branson interacts with guests during the 'Branson By The Pool' function. Paul Kane/Getty Images

Sometimes dangerously close:

15 October 2003: Sir Richard Branson, chairman of the Virgin Group, attends the launch of his latest U.S. company 'Virgin Pulse'. Mark Mainz/Getty Images

Once, the woman was wooden:

26 October 1984: English businessman Richard Branson at the Princess Victoria pub, London. Daily Express/Hulton Archive/Getty Images

Also I'm not sure those windows are supposed to open:

22 April 2013: Sir Richard Branson - and a Las Vegas showgirl friend - emerge from the flight deck window of Virgin America's just landed inaugural flight from Los Angeles to Las Vegas. Bob Riha, Jr./Virgin America via Getty Images

But then we discovered the motherlode.

It turns out, if you're a woman who stands near Richard Branson, he will pick you up.

14 June 2004: Virgin entrepreneur Richard Branson celebrates on French soil after a record-breaking crossing of the English Channel. Carl De Souza/Getty Images

9 December 2004: Businessman Sir Richard Branson plays in the surf on Bondi Beach with a model. Patrick Riviere/Getty Images

9 December 2004: Model Bessie Bardot with Businessman Sir Richard Branson attend a private party. Patrick Riviere/Getty Images

31 March 2005: British business tycoon Sir Richard Branson (C) of Virgin Atlantic Airways lifts Indian model Jeniffer Mayani after the airline's inaugural flight touched down at the International Airport in Bombay. SEBASTIAN D'SOUZA/AFP/Getty Images

4 December 2005: Richard Branson, chairman and founder of the Virgin Group of companies, holds Wang Jingqian, who won a pair of upper class round trip tickets from Shanghai to London. China Photos/Getty Images

28 March 2006: Sir Richard Branson poses with a belly dancer at the Bab-el-Shams hotel resort. Chris Jackson/Getty Images

29 March 2006: British Entrepreneur and businessman Sir Richard Branson poses with Miss England Hammasa Kohistani during a photocall on a stretch of sand on the man-made island known as 'United Kingdom' in the new development, The World, in Dubai. Chris Jackson/Getty Images

23 February 2009: A woman gestures after being lifted by Sir Richard Branson during the official launch of the new Virgin Active. Scott Barbour/Getty Images

22 June 2009: Virgin Atlantic boss Richard Branson poses with model Kate Moss on a wing of a jumbo jet at Heathrow Airport. Gareth Cattermole/Getty Images

15 June 2010: Founder and President of Virgin Group Sir Richard Branson holds burlesque artist Dita Von Teese as they appear on the wing of a Virgin Atlantic Airways 747-400 aircraft at McCarran International Airport. Ethan Miller/Getty Images

12 September 2010: John Borghetti CEO, Delta Goodrem and Sir Richard Branson celebrate Virgin Blue's 10th Anniversary in Australia. Robert Prezioso/Getty Images

3 July 2012: Zoe Hardman, Sir Richard Branson, Lydia Bright and Michelle Heaton attend a photocall to reveal Richard Branson's celebrity team taking part in this year's Virgin Active London Triathlon. Stuart Wilson/Getty Images

22 April 2013: Virgin Group Founder Sir Richard Branson lifts a Virgin America teammate on the red carpet. Bob Riha, Jr./Virgin America via Getty Images

Eventually, though, some women got their own back:

17 April 2011: Sir Richard Branson and his daughter Holly Branson (2nd L), dressed as a cheerleaders, take part in a record-breaking cheer at Canary Wharf. Oli Scarff/Getty Images

And one just wasn't taking it any more:

26 September 2002: Chairman of the Virgin Group, Sir Richard Branson, poses with model Maddy Ford at the launch of Virgin.net Broadband service. John Li/Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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