Views from elsewhere

RSS

Calling time on club nights that sexualise women

Why are women still expected to look a certain way?

Club night themes often perpetuate the objectification and exploitation of women
Club night themes often perpetuate the objectification and exploitation of women. Photograph: Getty Images



I’ve never been one for clubbing, which is rather surprising seeing as I’m a second year undergraduate at one of the most notorious "party" universities in the country. I chose to attend Liverpool for its atmosphere, its culture and the course they offered. However, many of my housemates chose Liverpool solely on its reputation as a good night out. Fair enough - I can appreciate having a good time with your friends, getting progressively pickled and ending the evening with an oily, unappetising commodity (human or takeaway). It is the treatment of girls in clubs that I cannot abide, in particular the way club nights portray young women in their promotions.



A good example is the "Carnage" club nights that are held across the country. These nights are seen as the holy grail of clubbing by student partygoers. For ten pounds you receive all sorts of discounts and free entry into various clubs around your city. You also receive a "Carnage" T-shirt, which girls are expected to customise into crop tops, the shorter the better. Note how it is expecte - it really isn't the done thing to wear your "Carnage" T-shirt the normal way. If you don’t look like Britney Spears circa "Baby One More Time" you have a problem.



This is just the tip of the iceberg as far as what girls are expected to wear and act on such nights. The recent Carnage night held here in Liverpool had the lovely theme of "Pimps and Hoes". The boys naturally got to dress up in a very tongue-in-cheek manner, with fur coats and feathered hats. On the other hand, the girls’ costume theme was not designed to be humourous but humiliating. When the theme of the night Liverpool city councillor Rachael O’Byrne commented: "The theme is blatant in its sexism and perpetuates the objectification and exploitation of women." She went on to argue that "Themes such as 'Pimps and Hoes' sexualise women's inequality and creates a climate where rape culture is trivialised."

You could argue that the promoters of Carnage were not trying to degrade women, but were rather empowering them with a theme that promotes a pride in how you look. However, it is clear to see that this is not the case. Club culture itself promotes the sexualisation of women to a degree where it is no longer about empowering women, but degrading them.

It is worse to think that these club nights are aimed predominantly at Freshers, some of whom are quite shy and find the thought of dressing like a "hoe" to be the stuff of nightmares. Not only is it distressing but it conveys a message to new students that dressing like that on a night out is the status quo and if you do not conform then you will be outcast. Therefore, not only are these nights degrading but they are also playing on the insecurities of young women.

It is only ever empowering to wear attire like this if you yourself have chosen to wear it. The Slut Walk marches contrast well with the concept of Carnage nights. The women who participated in the marches were told not to wear provocative clothing at night as it could lead to rape. They marched for the right to wear what they choose without fear of intimidation or violence. It should always be about choice, not about what club promoters or the media think you should look.

As a young woman, I could do without the constant bombardment of advertisements, magazine covers and music videos inferring how I should look. I, along with the majority of young women in this country, constantly feel the pressure to be thin and "beautiful", or whatever society’s idea of beauty is.

Tina Fey explained society’s skewed view of how a woman should look when she said "Now every girl is expected to have Caucasian blue eyes, full Spanish lips, a classic button nose, hairless Asian skin with a California tan, a Jamaican dance hall ass, long Swedish legs, small Japanese feet, the abs of a lesbian gym owner, the hips of a nine-year-old boy, the arms of Michelle Obama, and doll tits."

Note how she also uses the word "expected". Why are women still expected to look a certain way? Club nights that are aimed at students are only serving to continue the objectification of women and promoting the idea that this is the way it should be.