"Intersectionality", let me Google that for you

You don’t need an MA in Gender Studies to engage with feminist ideas, just an open mind and a willingness to learn.

Spot the odd one out. Deficit. Intersectionality. Trigonometry. Eurozone Crisis. Photosynthesis. Some of these regularly grace the front pages of the national news, some are taught in schools to teenagers. They’re complicated words that describe important ideas. But according to Rhiannon and Holly, the writers of The V Spot, “intersectionality” is a theory so unintelligible, so beyond the pale, that it should be consigned forever to the box of feminism that gender academics keep tucked under their pillows.

This debate is the result of media hypocrisy. Reporting on the economy, for example, uses complex concepts, yet it is rare that Robert Peston is called out for potentially alienating starving schoolchildren. Like the economy, gender is relevant to peoples’ lives, but the public is expected to learn the language of economics. Because it is considered important, in a way that feminism is not.

Ok, I’ll come clean here. I am the white middle class woman in possession of a Gender Studies masters that yesterday’s article so rightfully rails against. I know that class and race privilege helped me into university. Gender Studies isn’t the only discipline that has an access problem, though, it’s a massive failing of higher education in general. Yet Gender Studies is one of the few academic subjects that gives any consideration whatsoever to how social hierarchy plays out in the interactions of class, race and gender (that’s intersectionality, by the way).

Another confession. I loved Caitlin Moran’s How To Be a Woman. I wouldn’t describe it as an important feminist text, or even an intro to feminism, but it was riotously funny. Particularly the masturbation bits. Believe it or not, there are other accessible, relevant feminist writers around. Most of whose work is extremely readable if only anyone would bother. Rhiannon and Holly miss the point that what is popular is itself structured by the kinds of prejudices that gender theory exposes.

What’s more, other populist feminist writers are women of colourdisabled people, queer women. If their writing isn’t as celebrated as Moran’s, its predominantly because the works of less privileged people are seen as inherently less valuable. An intersectional analysis helps here. White, wealthy newspaper columnists have more time for writing bestselling books than less privileged women whose equally good work is less likely to succeed. To imply that marginalised women are always alienated by theory is also a false universal. Reading and writing are all too often a refuge from oppression.

To rubbish intersectionality as “esoteric” is to dismiss the chorus of feminist voices that yesterday’s article professes to call for. If Rhiannon and Holly were to look back at the history of modern feminism (which anybody who has internet access can do), they would find that black feminist writing of the 1970s and 1980s precedes the current concept “intersectionality”. These feminists wrote about the ways that black women’s experiences of gender are different to white women’s, arguing that the sexism black women face is bound up in its racism. The Combahee River Collective Statement, This Bridge Called My Back and Ain’t I a Woman are just three classic works that outline the interlocking nature of oppressions in language which is clear and accessible.

Pissed off after receiving a barrage of irate tweets, Rhiannon and Holly tweeted:

“We're clearly not as educated or as well informed as you guys. Best stick to cupcakes and cosmo.”

A disappointing article and a dispiriting response. I would rather that Rhiannon and Holly admit they just didn’t do their research. Indeed, the slogan “my feminism will be intersectional or it will be bullshit” (which they suggest should be replaced with “my feminism will be comprehensible or it will be bullshit”) didn’t originate a few weeks ago. It dates back to 2011 when Flavia Dzodan wrote a wildly popular blog on the topic. The point is that you don’t need an MA in Gender Studies to engage with feminist ideas, just an open mind and a willingness to learn.

The Southall Black Sisters demonstrate outside the Royal Courts of Justice.

Ray Filar is a freelance journalist and an editor at openDemocracy. Her website is here.

Coders for Corbyn
Show Hide image

Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.