In defence of Caitlin Moran and populist feminism

Some educated women seem to want to keep feminism for themselves and cloak it in esoteric theory.

Feminism has a lot to answer for. In precise terms, it is called upon to answer for 3.3 billion very different individuals, united (mostly) by an additional X chromosome and a vagina - and sometimes not even that. This means that issues of race, class, religion, sexuality, politics and privilege often end up fracturing feminist dialogue, most regularly causing disagreements between those armed with an MA in Gender Studies and a large vocabulary to match, and those without. Recent weeks have seen a backlash against the populist feminism of writers such as Caitlin Moran, whose bestselling book How To Be a Woman has been somewhat snobbishly referred to by academic feminists as "an intro to feminism." It was suggested that because Moran had written a book with such an encompassing title, that she owed it to her audience to attempt to represent every facet of female experience. As the most popular figurehead of modern feminism today, there was an overriding consensus amongst certain groups that she should be campaigning for as many sections of female society as possible.

In How To Be a Woman, however, Moran had depicted a very specific tale of femininity: white, working class womanhood in Wolverhampton. This is not unusual, considering that her book is essentially an autobiography. The fact that it has become an international bestseller is no small achievement: an "intro" to feminism, perhaps, but one that is, unusually, completely free of pomposity. The fact that a feminist book has managed not only to have mass appeal but also to be funny with it is something to be celebrated. The fact that it deals with the experience of someone who grew up on benefits makes the two of us (and our single mums) want to dance around our bedrooms with joy. This woman has removed the dust and the stuffiness from a movement which at its most academic is almost incomprehensible, instead expressing its ideals in a way that thousands of women understand and identify with. It is a massive achievement.

And therein lies the nub of the problem: feminism is, and to an extent always has been, a white, middle class movement. Watching Loose Women the other day, we were struck by how the question put to the panel seemed to woefully underestimate the inequalities still rife in our society. "Does feminism still have a place in this world?" they asked, as we banged our heads against our desks. But then Paul O’Grady said something about how his auntie in rollers, with her Woodbine sticking out of her gob, was completely a feminist, just wouldn’t necessarily have used the term, and we started thinking that perhaps many of the women watching and those in the audience would have answered the question with a resounding "no. Feminism doesn’t have a place. Not in our world, anyway."

And to an extent, why should it? If class or race, and not merely gender, is what is preventing you from becoming Director General of the BBC, or Prime Minister, or the editor of the Telegraph, then equal rights for women in isolation of these factors are going to make sod-all difference. You’ll still be left with hungry mouths to feed, or a violent partner, or a shit school. Winning places for women on the boards of FTSE 100 companies is not a priority when your benefits have just been cut and your ex-partner keeps moving house to avoid the CSA. Going into certain state comps and discussing the nuances of intersectionality isn’t going to have much dice if some of the teenage girls in the audience are pregnant, or hungry, or at risk of abuse (what are they going to do? Protect or feed themselves with theory? Women cannot dine on Greer alone.) "This woman does not represent me", they will think of their well-meaning lecturer, because how can she, with her private education and her alienating terminology and her privilege, how can she know how poverty gnaws away at your insides and suppresses your voice? How would she know how that feels?

What feminism needs is more voices - a whole chorus of them. By all means, we can criticise those already at the top, but we should be combining that with a real desire to listen to women from all walks of life and their experiences: to actively seek them out, rather than waiting for the lucky few to claw their way into our ranks. Giving them jobs on newspapers so that they can write movingly and persuasively about the inequalities they suffer. Because working class women are rarer than hen’s teeth in almost all sections of the media, and just as unexpected. From the newspapers we read a study in, to the PR consultants who compiled it, to the advertising agencies who placed the pictures, the working class are demonstrably underrepresented. Only last month, London ad agency Iris was berated online for producing a pamphlet called Iris on Benefits: a guide on the benefits of working for the company (private healthcare, extended holiday, etcetera) that illustrated itself tastelessly with pictures of "chav" clichés. The joke was that it was a play on the word ‘benefits’, which these Burberry-hatted, Nike-trainered, Jeremy-Kyle-watching stereotypes were assumedly claiming. One of Iris’s lines of defence was that the pamphlet was "only meant to be seen internally", as if it went without saying that none of their own internal employees would be working class, past recipients of benefits, or indeed merely offended by such depictions. Fuck that.

The fact that these assumptions prevail is disappointing but not surprising. And in the case of feminism, real campaigning can often only be done with the time and money afforded to privileged people: students with the privilege of time, middle class people with the privilege of money, or squatting activists playing at being poor with the privilege of knowing they have a moneyed parental safety net behind them. This is not to say that those who campaign are not doing positive things for women everywhere. But when we seek out an actual, tangible voice to the campaigns that are supposed to be equalising the playing field for women everywhere, all too often it’s the same voice that we hear. And it doesn’t have a Geordie accent. 

It almost seems as though some educated women want to keep feminism for themselves, cloak it in esoteric theory and hide it under their mattresses, safe and warm beneath the duck down duvet. As long as that happens, though, the lives of many women and men in this country will remain the same. Feminism should not be a discipline far removed from the lives of ordinary people, but part of a larger social justice movement that strives to achieve a better life for everyone. Caitlin Moran may not be perfect, but she has come closest thus far. In the last few weeks some have been bandying about the oft-quoted phrase "my feminism will be intersectional or it will be bullshit." We would suggest that anyone with an interest in genuine equality for all adapt that phrase to "my feminism will be comprehensible or it will be bullshit." Achieving "intersectionality" is impossible unless you can communicate clearly, with everyone.  Moran at least speaks a language that we all understand. And how many other feminists can you credit with that?

Caitlin Moran attends the Attitude Magazine Awards at One Mayfair on October 16, 2012. Photograph: Getty Images.

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

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BHS is Theresa May’s big chance to reform capitalism – she’d better take it

Almost everyone is disgusted by the tale of BHS. 

Back in 2013, Theresa May gave a speech that might yet prove significant. In it, she declared: “Believing in free markets doesn’t mean we believe that anything goes.”

Capitalism wasn’t perfect, she continued: 

“Where it’s manifestly failing, where it’s losing public support, where it’s not helping to provide opportunity for all, we have to reform it.”

Three years on and just days into her premiership, May has the chance to be a reformist, thanks to one hell of an example of failing capitalism – BHS. 

The report from the Work and Pensions select committee was damning. Philip Green, the business tycoon, bought BHS and took more out than he put in. In a difficult environment, and without new investment, it began to bleed money. Green’s prize became a liability, and by 2014 he was desperate to get rid of it. He found a willing buyer, Paul Sutton, but the buyer had previously been convicted of fraud. So he sold it to Sutton’s former driver instead, for a quid. Yes, you read that right. He sold it to a crook’s driver for a quid.

This might all sound like a ludicrous but entertaining deal, if it wasn’t for the thousands of hapless BHS workers involved. One year later, the business collapsed, along with their job prospects. Not only that, but Green’s lack of attention to the pension fund meant their dreams of a comfortable retirement were now in jeopardy. 

The report called BHS “the unacceptable face of capitalism”. It concluded: 

"The truth is that a large proportion of those who have got rich or richer off the back of BHS are to blame. Sir Philip Green, Dominic Chappell and their respective directors, advisers and hangers-on are all culpable. 

“The tragedy is that those who have lost out are the ordinary employees and pensioners.”

May appears to agree. Her spokeswoman told journalists the PM would “look carefully” at policies to tackle “corporate irresponsibility”. 

She should take the opportunity.

Attempts to reshape capitalism are almost always blunted in practice. Corporations can make threats of their own. Think of Google’s sweetheart tax deals, banks’ excessive pay. Each time politicians tried to clamp down, there were threats of moving overseas. If the economy weakens in response to Brexit, the power to call the shots should tip more towards these companies. 

But this time, there will be few defenders of the BHS approach.

Firstly, the report's revelations about corporate governance damage many well-known brands, which are tarnished by association. Financial services firms will be just as keen as the public to avoid another BHS. Simon Walker, director general of the Institute of Directors, said that the circumstances of the collapse of BHS were “a blight on the reputation of British business”.

Secondly, the pensions issue will not go away. Neglected by Green until it was too late, the £571m hole in the BHS pension finances is extreme. But Tom McPhail from pensions firm Hargreaves Lansdown has warned there are thousands of other defined benefit schemes struggling with deficits. In the light of BHS, May has an opportunity to take an otherwise dusty issue – protections for workplace pensions - and place it top of the agenda. 

Thirdly, the BHS scandal is wreathed in the kind of opaque company structures loathed by voters on the left and right alike. The report found the Green family used private, offshore companies to direct the flow of money away from BHS, which made it in turn hard to investigate. The report stated: “These arrangements were designed to reduce tax bills. They have also had the effect of reducing levels of corporate transparency.”

BHS may have failed as a company, but its demise has succeeded in uniting the left and right. Trade unionists want more protection for workers; City boys are worried about their reputation; patriots mourn the death of a proud British company. May has a mandate to clean up capitalism - she should seize it.