Inverness: the new Shangri-La?

It's the fastest-growing city in western Europe - a dazzling beacon of new opportunity and enterpris

"Vibrant, exciting and cosmopolitan. Fabulous mountain scenery. A very low crime rate, and the schools are excellent. Without doubt a great place to live and work . . ." Stuart Black, area director at Highlands and Islands Enterprise, sounds genuinely excited, as well he might. Inverness, the unofficial capital of the Highlands, is now the fastest-growing city in western Europe. Scotland's new Shangri-La is expanding at a dizzying pace.

The A9, the longest and most dangerous road in Scotland, stretches from the central belt to the Highlands, taking you through some of the most dramatic and awe-inspiring scenery imaginable - gnarled mountain ranges, pine forests, castles. Beyond Perth is a desolate and sparsely inhabited world until, roughly 120 miles further north, the road climbs steadily, curves to the right and there, somewhat out of the blue, is Inverness.

In 2001, the population was 51,000. In the six years since, it has climbed to more than 60,000, and there are plans to double it over the next three decades. In many ways, it is an extra ordinary success story in an area where depopulation is the norm. Two new towns, a huge business park and a new university campus are planned; a £20m culture and conference redevelopment is nearing completion; numerous cultural festivals are taking place; major golf courses are being designed; the airport is on course to reach its target of a million passengers a year. The city has a booming healthcare industry, boasting one of the world's leading centres for diabetes research.

You would expect a director of Highlands development to paint it as a picture of paradise, but there are many others who agree with him, es pecially the large number of "downshifters" and retirees who have swapped life in the south-east of England for the far north of Scotland.

On the outskirts of Inverness, plush Wisteria Lane-style housing developments have appeared. Spacious three- and four-bedroomed detached homes, which would cost millions in the south-east, are being snapped up for between £250,000 and £300,000.

Stuart and Alayna Robins moved to Inverness three years ago after 20 years in London working in the City and the civil service, respectively. They were able to sell up and, with the proceeds, buy a much bigger property, start a schoolwear clothing company and still have cash left over. "We got sick of the rat race," says Stuart, 42. "We got sick of the long hours, the constant commuting, not being able to drive anywhere, constantly being stuck in traffic jams."

Alayna, who is two years younger, loves the different pace of life. "I regularly go down to London to see friends and I can't wait to come back. My friends are all stressed out and depressed. Here you get the best of both worlds. It has the economy of a city, but maintains the feel of a town."

Indeed, the cobblestoned city centre is quaint, compact and, apart from some awful 1960s town-centre development, a singularly attractive place. The waterfront on the broad and silvery River Ness is undergoing a major revamp. The west bank is lined with a host of stylish restaurants, which might not seem at all out of the ordinary, until you remember that, until recently, the concept of "dining out" in Inverness amounted to little more than eating a fish supper on a bench after a night in the pub.

The new inhabitants

So change has come, but it is not just those from south of the border that regard this as their utopia. Although English incomers account for a significant proportion of the new inhabitants, the vast bulk of the influx is made up of im migrants from eastern Europe, mainly Poland. At least 5,000 (some say as many as 8,000) have flocked to these parts since 2004, when the Scottish Executive launched an aggressive marketing campaign.

Many of them are qualified professionals: teachers, engineers, social workers. The unemployment rate in Poland, however, is running at just under 20 per cent, and white-collar workers who manage to find work there earn only about £120 a month. Highly skilled Poles can earn more in a week at a Highland fish factory, on a building site or as a cleaner than they do in a month in schools and offices back home. And, despite their qualifications, that is exactly the sort of work that many are doing. The majority are here for the short term, earning as much as they can before they return home.

There are exceptions. Monika Gajda and Gab riela Cabaj, both 28 and both graduates, are employed by Orion Engineering, one of the world's leading oil-industry recruitment agencies. They are planning to settle long term in Inverness. Monika says the quality of life is far higher here. "I sometimes miss big-city life and the weather could be better, but here we don't have to worry about having enough money to pay bills and buy food."

Gabriela joined her husband, who is also from Poland, in Inverness two years ago. "I wouldn't like to live anywhere else," she says. "Life in general is much easier here than in Poland. It's a very nice and pretty area and Scottish people treat foreigners very well."

But naturally one person's heaven is another's hell. There are many native Invernessians who lament the loss of their old way of life. There is no doubt that the population boom has brought problems and there is, at least among a minority, a simmering resentment towards those who have relocated here.

Local people call this "Tescotown", such is the dominance of the retailer. With no competition from Asda or Sainsbury's, 51 pence out of every £1 spent on food shopping in the High-land region goes into a Tesco till. There are three superstores already in the city, and only after fierce protest have planners refused permission for a fourth.

This is the kind of place where people go home for lunch, resulting in the previously unknown problem of gridlock four times a day. The roads are often seething with traffic and the infrastructure is urgently in need of investment and modernisation. Road and rail links to Glasgow and Edinburgh are appalling, and with only one main road through the city, a journey that used to take five minutes can now take an hour.

Drugs and homelessness

Crime has also increased. For the first time, the police are threatening to use dispersal orders to tackle the growing antisocial behaviour problem in some of the more run-down parts of the city. Homelessness is another issue. Figures released in February showed a 200 per cent increase in the number of people living on the street. Although the council has a policy that requires 25 per cent of any new housing development to be made available for social and affordable accommodation, there is a sense that this is too little, too late. The manager of one housing association told me that, for the 11 new flats he had just been given, he had a waiting list of 400.

Drugs are another problem. Dealers from northern England, aware that Scotland's main cities are saturated, see the Highlands as an area of huge potential. Rarely a day passes with out news of a drugs bust at the bus station or on the A9.

There is also concern over the influx of Poles. Zosia Wierzbowicz-Fraser is a teacher at a secondary school in the city and the founder of the Inverness Polish Association. She is dismayed at what she sees as the gross exploitation, in many cases, of young Polish workers and feels many have been lured to the Highlands under false pretences.

She recounts horror stories of Poles sleeping in the bus station, under bushes, and five or six to a caravan, and claims there are unscrupulous landlords charging ex orbitant rents for dorm-style accommodation. "Some of these young Poles," she says, "are living like pigs."

Wierzbowicz-Fraser also says many highly qualified Poles who thought their skills would be put to good use have ended up doing menial jobs. "Poles will do the jobs that no one else wants to do," she says wearily. "They are excellent workers and they are so desperate for money, for a better standard of living, that they will never complain.

"They work the extra hours, the long hours, because, even at the minimum wage here, it is 37 per cent higher than in Poland."

There are, she says, some excellent employers who provide accommodation and language assistance for staff, but they are few and she fears that unless urgent action is taken to address this it will become a big issue.

But perhaps the biggest problem for Inver-ness and the Highlands as a whole is one that is rarely talked about: the stubbornly high and rising suicide rate among men. Young and middle-aged men in this area are three times more likely to take their own lives than their coun terparts in London. New Scottish Executive figures, published at the beginning of this month, showed that the male suicide rate across Scotland as a whole had risen by 22 per cent over a 15-year period, with the Highlands and the Western Isles suffering a disproportionately high rate.

End of a way of life

The researchers blame isolation, alcohol and drug abuse. Other experts have suggested the death of the old Highland way of life. Not long ago, women here raised the children while men supported their families as farmers or fishermen. Such traditional industries have all but disappeared, however, and it is often women who support the family, working in seasonal service industries, while men struggle to find employment and spend long periods on the dole.

There is also the fact that Highland men are notoriously proud and self-reliant. They would never dream of visiting their GP if they were feeling anxious or lonely, and it is still seen as a sign of weakness for a man to talk about emotional difficulties or to say he needs a helping hand.

Drugs and alcohol are undoubtedly another huge factor. Much of Highland life centres on drink, and there is a well-known local say- ing about man's relationship with the bottle: You've got an alcohol problem only if you're drinking two bottles a day instead of one. The most recent figures show that there were 50 suicides last year, and many more attempts.

John Burnside is the reluctant founder of the Inverness Suicide Awareness Group. A former psychiatric nurse-turned-publican, he lost his son, Richard, who was 36, to suicide three years ago. In the three months leading up to his death, two of Richard's closest friends, Ivor Robertson, who was 35, and Mark Thow, who was 40, had taken their own lives.

All three had known each other since primary school and had played for a local pub football team since 1998. They lived within walking distance of each other in Hilton, a housing estate on the outskirts of the city. Their deaths stunned Inverness. At Mark's funeral, Richard turned to his father and gave him some unexpected words of reassurance.

"Dad," he said, "I know I've caused you and Mum a lot of problems over the years, but that is one thing you don't have to worry about - because I would never dream of doing that. I couldn't."

Burnside put a comforting arm around his son and thought, "Thank God", because he didn't believe that he or his wife, Edna, would be able to cope. Three months later Richard, too, had hanged himself. Like Mark and Ivor, he left no note, so those left behind have had to fathom their own explanations.

His father says: "'Why' is the hardest question to answer. Richard had had long spells of unemployment and a painful relationship break-up. Drink was also a problem, but you never expect this."

These days, Burnside devotes his time to raising funds for suicide awareness and support. "Inverness used to be this lovely royal burgh where everyone knew everyone else and always had time to talk," he says. "That has gone. Everyone's rushing about trying to keep up with each other and feeling like a failure if they don't have the big house, the big car and all the material trappings.

"That is the story I'm hearing more and more often - our young men and women feeling like failures."

As the editor of the Inverness Courier told me: "This is no longer Brigadoon." To some, that is a blessing. To others, it is a curse.

Lorna Martin is Scotland editor of the Observer

See also What does Scotland mean to you? - a selection of interviews with Scottish personalities.

This article first appeared in the 26 March 2007 issue of the New Statesman, Scotland: Time to break free?

JOHN DEVOLLE/GETTY IMAGES
Show Hide image

Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?

***

The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.

***

 

The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?

***

It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge