Charlie Brooker: Why Twitter is like Rock Band

"There’s a pressure to have an opinion on every incremental development on everything," he says.

I've interviewed Charlie Brooker for the New Statesman print magazine, but there was a quote of his from the interview that was so righteous, I had to blog it. I asked him whether he was currently using Twitter much less than before because he'd gone off it. 

He said:

I haven’t gone off it entirely. Because I’ve been so busy recently . . . When you don’t use it for a while, your brain calms down. So what I would do is lurk, and see what other people are doing . . . but when your rule is that you won't write anything, it's such a relief, it's like when you really need a piss and you finally have one. It’s like that happens in your brain.

You can see everyone getting very excited about 20 things a day, and you think, “Oh god, I don’t even have to have an opinion about that or even care that it matters”. And you start rather arrogantly looking on and thinking, “Yes, you’re all excited about that, you won't be in three hours' time”. There’s a pressure - if you are actively participating in it - there’s a pressure to have an opinion on every incremental development on everything. And there’s instant scandals and instant laughing stocks or talking points. And I just . . . it started making me feel ill. By which I mean in the head.

You know that feeling you get – you’ll recognise this as a gamer – that feeling when you spend hours playing a game – hours and hours and hours, and then you realise it's really late, it's like 3 or 4 [am] and you’ve got to be up at 8, and . .. you notice daylight breaking and you feel sort of disgusted and hollow, because actually you’ve not really done anything constructive. You’ve saved the world. A world that doesn’t exist.

Yeah, I can feel like I’ve rewired my optic nerve when I finish playing Rock Band.

Yeah, well, Twitter is actually a lot like Rock Band, but instead of coloured bars coming towards you, it's opinions on things. Topics. And there’s a pressure to respond. And then, the minute you stop doing that, you just think "oh, what is that about?" That makes me sound impossibly old. But I am.

Brooker has a new book out, by the way: I Can Make You Hate. It really can, you know. 

Rock Band, like Twitter, makes you press buttons quickly, says Charlie Brooker.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

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Fark.com’s censorship story is a striking insight into Google’s unchecked power

The founder of the community-driven website claims its advertising revenue was cut off for five weeks.

When Microsoft launched its new search engine Bing in 2009, it wasted no time in trying to get the word out. By striking a deal with the producers of the American teen drama Gossip Girl, it made a range of beautiful characters utter the words “Bing it!” in a way that fell clumsily on the audience’s ears. By the early Noughties, “search it” had already been universally replaced by the words “Google it”, a phrase that had become so ubiquitous that anything else sounded odd.

A screenshot from Gossip Girl, via ildarabbit.wordpress.com

Like Hoover and Tupperware before it, Google’s brand name has now become a generic term.

Yet only recently have concerns about Google’s pervasiveness received mainstream attention. Last month, The Observer ran a story about Google’s auto-fill pulling up the suggested question of “Are Jews evil?” and giving hate speech prominence in the first page of search results. Within a day, Google had altered the autocomplete results.

Though the company’s response may seem promising, it is important to remember that Google isn’t just a search engine (Google’s parent company, Alphabet, has too many subdivisions to mention). Google AdSense is an online advertising service that allows many websites to profit from hosting advertisements on its pages, including the New Statesman itself. Yesterday, Drew Curtis, the founder of the internet news aggregator Fark.com, shared a story about his experiences with the service.

Under the headline “Google farked us over”, Curtis wrote:

“This past October we suffered a huge financial hit because Google mistakenly identified an image that was posted in our comments section over half a decade ago as an underage adult image – which is a felony by the way. Our ads were turned off for almost five weeks – completely and totally their mistake – and they refuse to make it right.”

The image was of a fully-clothed actress who was an adult at the time, yet Curtis claims Google flagged it because of “a small pedo bear logo” – a meme used to mock paedophiles online. More troubling than Google’s decision, however, is the difficulty that Curtis had contacting the company and resolving the issue, a process which he claims took five weeks. He wrote:

“During this five week period where our ads were shut off, every single interaction with Google Policy took between one to five days. One example: Google Policy told us they shut our ads off due to an image. Without telling us where it was. When I immediately responded and asked them where it was, the response took three more days.”

Curtis claims that other sites have had these issues but are too afraid of Google to speak out publicly. A Google spokesperson says: "We constantly review publishers for compliance with our AdSense policies and take action in the event of violations. If publishers want to appeal or learn more about actions taken with respect to their account, they can find information at the help centre here.”

Fark.com has lost revenue because of Google’s decision, according to Curtis, who sent out a plea for new subscribers to help it “get back on track”. It is easy to see how a smaller website could have been ruined in a similar scenario.


The offending image, via Fark

Google’s decision was not sinister, and it is obviously important that it tackles things that violate its policies. The lack of transparency around such decisions, and the difficulty getting in touch with Google, are troubling, however, as much of the media relies on the AdSense service to exist.

Even if Google doesn’t actively abuse this power, it is disturbing that it has the means by which to strangle any online publication, and worrying that smaller organisations can have problems getting in contact with it to solve any issues. In light of the recent news about Google's search results, the picture painted becomes more even troubling.

Update, 13/01/17:

Another Google spokesperson got in touch to provide the following statement: “We have an existing set of publisher policies that govern where Google ads may be placed in order to protect users from harmful, misleading or inappropriate content.  We enforce these policies vigorously, and taking action may include suspending ads on their site. Publishers can appeal these actions.”

Amelia Tait is a technology and digital culture writer at the New Statesman.