Smile now, cry later

Britain has bought in to America’s positive thinking and is heavily pushing the “science of happines

During the late 1950s, the psychologist Abraham Maslow coined the term "positive psychology". The "major mistake of psychology is that it has a pessimistic, negative and limited conception of what people can attain", he concluded. Accordingly, he formulated "a system" for individual growth that he believed could bring happiness to the American people and lead to the overthrow of the Soviet Union.

“The way in which the cold war will be won or will tip one way or the other will be in terms of the human products turned out by the
Russian society and the American society," he wrote. "If Americans can turn out a better type of human being than the Russians then this will ultimately do the trick."

Although the unpalatable language of "human products" has no place in contemporary discourse, an updated version of Maslow's message has quietly become the dominant force in psychology in Britain today. That our government is taking an interest in happiness is surely a good thing, reflecting the idea that there is more to life than GDP. Why, then, are most therapists, psychiatrists and psychoanalysts up in arms about it?

Today, Maslow is best known for his "hierarchy of needs" - a staple of every management manual. His "positive psychology" was dismissed as unscientific by his contemporaries. But in 1996, the psychologist Martin Seligman was elected president of the American Psychological Association and, echoing Maslow, proposed a focus on healthy individuals rather than "the disease model", which only looks at neurosis and suffering. Seligman reinvented positive psychology, opening up a new field of research into the "science of happiness" from his base at the University of Pennsylvania's Positive Psychology Centre and spawning hundreds of university-level courses throughout the United States.

Since Seligman founded his centre in 2000, positive psychology, which relies on cognitive therapy to treat depression, has revolutionised approaches to mental health in the US, galvanising support because it is believed to work. Rooted in conscious thought, rather than the unconscious motivations that interest psychoanalysts, its guiding principle is that self-defeating and negative thoughts are responsible for mental health problems and that depression can be overcome by monitoring and correcting them. Seligman's "learned optimism" is not only taught in schools, colleges and offices, but has been taken up by the US army, which has introduced a $117m "Resilience" programme based on his courses.

Seligman proposes an equation for happiness: H = S + C + V, where happiness (H) is the combination of S, an individual's set range; C, their circumstances; and V, the factors under their voluntary control. His approach is based mainly on the importance of voluntary factors - such as signing up to courses - and the premise that circumstances (even the realities of war) are of more limited significance.

Don't look back in anger

In Britain, the same approach has been spearheaded by the government's "happiness tsar", the economist Richard Layard. In 2005, Layard published Happiness: Lessons from a New Science, which drew on positive psychology. In the past, psychology had been "focused heavily on what had gone wrong with people", he wrote. "Human beings have largely conquered nature but they have yet to conquer themselves."

The impact of this thinking in Britain has been as widespread as it was in the US. Before Layard, cognitive behavioural therapy (CBT) - which is based on short-term treatments of between six and eight sessions - was one of many therapies offered by the NHS. Now it is almost the only one. Last year, funding for training thousands of new cognitive behavioural therapists was announced and guidelines were published by Nice, the government's health advisory body, recommending it as the treatment of choice for all common mental health problems. The other plank of the programme is the teaching of happiness in schools. Following a government-sponsored visit to Seligman's centre by teachers and council officials, his courses are being taught in 22 schools across the north of England. The explosion in parenting classes, particularly in deprived areas, is based on similar thinking.

But while the general mood is upbeat, not everyone is happy - least of all those who work in mental health. Andrew Samuels, chair of the United Kingdom Council for Psychotherapy, describes the policy about-turn as a "putsch". Del Loewenthal, professor in psychotherapy at Roehampton University, wonders: "Is it science or ideology?" And the psychoanalyst Darian Leader goes as far as to draw a comparison with China's Cultural Revolution, which taught that depression is just "wrong thinking".

Rights and responsibilities

Although the controversy is substantial, it has been drowned out by the main defence that positive psychology "works", with evidence, including randomised controlled trials, giving credibility to the claim that it is a science. With depression and anxiety costing the government roughly £12bn a year, a solution that equips individuals with a simple formula for turning their lives around at just £750 a head seems like a good deal. The other big attraction for a government so committed to "rights and respon­sibilities" is the emphasis it places on personal responsibility to turn things around.

But the evidence that this conflation of positive thinking and CBT works is at best very mixed. Studies show that positive thinking can help with depression in the short term, and the techniques taught are effective with specific problems, such as phobias. However, there is no evidence that it has beneficial effects on depression in the longer term; indeed, a number of studies, including a multimillion-dollar trial in the US, show that it does not. So, abandoning all other approaches in the NHS is causing uproar among therapists. Others claim that suppressing negative thoughts, rather than addressing their real causes, fuels anger and violence.

Perhaps most worrying is the accusation that positive psychology promotes unrealistic thinking by fostering a permanently positive spin. In her recent book Smile or Die, the American writer Barbara Ehrenreich posits the idea that the culture of positive thinking is responsible for the global financial collapse. Market fundamentalism was based, she argues, on little more than the delusion that the only way was up for property prices and soaring salaries.

Boom has turned to bust and the belief in continuous economic growth has been exposed as a delusion. Yet the cult of positive psychology and personal growth continues unabated, even though rates of mental illness in the US are double those in continental Europe, where positive psychology has not caught on to anything like the same extent. Seen in that light, the outlook for happiness in Britain, slavishly copying a discredited permanent growth model, is glum indeed.

Anna Minton is the author of "Ground Control: Fear and Happiness in the 21st-Century City" (Penguin, £9.99)

Maslow motion

Abraham Maslow, born in Brooklyn in 1908, described his childhood as "isolated and unhappy". After a false start studying law, he rebelled against his parents by marrying his cousin Bertha Goodman and moving to Wisconsin to pursue postgraduate studies in psychology. In 1935 he returned to New York, where he served on the faculty of Brooklyn College from 1937 until 1951.

During these years, Maslow came into contact with many European intellectuals who migrated to America as Nazism spread across Europe. During the 1940s, he began to develop what would be his life's work, his theory of human motivation, and in 1945 he came to international attention when he published a paper on the hierarchy of needs.

Maslow moved to Brandeis University, Massachusetts, in 1951 and three years later published Motivation and Personality, which rejected the determinism of both the psychoanalytic and the behaviourist approaches to psychology, taking dynamic and successful figures as its model, rather than those with negative pathology.

Maslow referred to humanism as a "third force" behind these two schools of thought, and became known internationally as the founding father and leader of this emergent branch of psychology.

Samira Shackle

This article first appeared in the 15 March 2010 issue of the New Statesman, Falklands II

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David Cameron's fatal insouciance

Will future historians remember the former prime minister for anything more than his great Brexit bungle?

On 13 July 2016, after a premiership lasting six years and 63 days, David Cameron left Downing Street for the last time. On the tarmac outside the black door, with his wife and children at his side, he gave a characteristically cool and polished parting statement. Then he got in his car for the last journey to Buckingham Palace – the picture, as ever, of insouciant ease. As I was watching the television pictures of Cameron’s car gliding away, I remembered what he is supposed to have said some years earlier, when asked why he wanted to be prime minister. True or not, his answer perfectly captured the public image of the man: “Because I think I’d be rather good at it.”

A few moments later, a friend sent me a text message. It was just six words long: “He’s down there with Chamberlain now.”

At first I thought that was a bit harsh. People will probably always disagree about Cameron’s economic record, just as they do about Margaret Thatcher’s. But at the very least it was nowhere near as bad as some of his critics had predicted, and by some standards – jobs created, for instance – it was much better than many observers had expected. His government’s welfare and education policies have their critics, but it seems highly unlikely that people will still be talking about them in a few decades’ time. Similarly, although Britain’s intervention in Libya is unlikely to win high marks from historians, it never approached the disaster of Iraq in the public imagination.

Cameron will probably score highly for his introduction of gay marriage, and although there are many people who dislike him, polls suggested that most voters regarded him as a competent, cheerful and plausible occupant of the highest office in the land. To put it another way, from the day he entered 10 Downing Street until the moment he left, he always looked prime ministerial. It is true that he left office as a loser, humiliated by the EU referendum, and yet, on the day he departed, the polls had him comfortably ahead of his Labour opposite number. He was, in short, popular.
On the other hand, a lot of people liked Neville Chamberlain, too. Like Chamberlain, Cameron seems destined to be remembered for only one thing. When students answer exam questions about Chamberlain, it’s a safe bet that they aren’t writing about the Holidays with Pay Act 1938. And when students write about Cameron in the year 2066, they won’t be answering questions about intervention in Libya, or gay marriage. They will be writing about Brexit and the lost referendum.

It is, of course, conceivable, though surely very unlikely, that Brexit will be plain sailing. But it is very possible that it will be bitter, protracted and enormously expensive. Indeed, it is perfectly conceivable that by the tenth anniversary of the referendum, the United Kingdom could be reduced to an English and Welsh rump, struggling to come to terms with a punitive European trade deal and casting resentful glances at a newly independent Scotland. Of course the Brexiteers – Nigel Farage, Boris Johnson, Michael Gove, Daniel Hannan et al – would get most of the blame in the short run. But in the long run, would any of them really be remembered? Much more likely is that historians’ fingers would point at one man: Cameron, the leader of the Conservative and Unionist Party, the prime minister who gambled with his future and lost the Union. The book by “Cato” that destroyed Chamberlain’s reputation in July 1940 was entitled Guilty Men. How long would it be, I wonder, before somebody brought out a book about Cameron, entitled Guilty Man?

Naturally, all this may prove far too pessimistic. My own suspicion is that Brexit will turn out to be a typically European – or, if you prefer, a typically British – fudge. And if the past few weeks’ polls are anything to go by, Scottish independence remains far from certain. So, in a less apocalyptic scenario, how would posterity remember David Cameron? As a historic failure and “appalling bungler”, as one Guardian writer called him? Or as a “great prime minister”, as Theresa May claimed on the steps of No 10?

Neither. The answer, I think, is that it would not remember him at all.

***

The late Roy Jenkins, who – as Herbert Asquith’s biographer, Harold Wilson’s chancellor and Jim Callaghan’s rival – was passionately interested in such things, used to write of a “market” in prime ministerial futures. “Buy Attlee!” he might say. “Sell Macmillan!” But much of this strikes me as nonsense. For one thing, political reputations fluctuate much less than we think. Many people’s views of, say, Wilson, Thatcher and Blair have remained unchanged since the day they left office. Over time, reputations do not change so much as fade. Academics remember prime ministers; so do political anoraks and some politicians; but most people soon forget they ever existed. There are 53 past prime ministers of the United Kingdom, but who now remembers most of them? Outside the university common room, who cares about the Marquess of Rockingham, the Earl of Derby, Lord John Russell, or Arthur Balfour? For that matter, who cares about Asquith or Wilson? If you stopped people in the streets of Sunderland, how many of them would have heard of Stanley Baldwin or Harold Macmillan? And even if they had, how much would they ­really know about them?

In any case, what does it mean to be a success or a failure as prime minister? How on Earth can you measure Cameron’s achievements, or lack of them? We all have our favourites and our prejudices, but how do you turn that into something more dispassionate? To give a striking example, Margaret Thatcher never won more than 43.9 per cent of the vote, was roundly hated by much of the rest of the country and was burned in effigy when she died, long after her time in office had passed into history. Having come to power promising to revive the economy and get Britain working again, she contrived to send unemployment well over three million, presided over the collapse of much of British manufacturing and left office with the economy poised to plunge into yet another recession. So, in that sense, she looks a failure.

Yet at the same time she won three consecutive general elections, regained the Falklands from Argentina, pushed through bold reforms to Britain’s institutions and fundamentally recast the terms of political debate for a generation to come. In that sense, clearly she was a success. How do you reconcile those two positions? How can you possibly avoid yielding to personal prejudice? How, in fact, can you reach any vaguely objective verdict at all?

It is striking that, although we readily discuss politicians in terms of success and failure, we rarely think about what that means. In some walks of life, the standard for success seems obvious. Take the other “impossible job” that the tabloids love to compare with serving as prime minister: managing the England football team. You can measure a football manager’s success by trophies won, qualifications gained, even points accrued per game, just as you can judge a chief executive’s performance in terms of sales, profits and share values.

There is no equivalent for prime ministerial leadership. Election victories? That would make Clement Attlee a failure: he fought five elections and won only two. It would make Winston Churchill a failure, too: he fought three elections and won only one. Economic growth? Often that has very little to do with the man or woman at the top. Opinion polls? There’s more to success than popularity, surely. Wars? Really?

The ambiguity of the question has never stopped people trying. There is even a Wikipedia page devoted to “Historical rankings of Prime Ministers of the United Kingdom”, which incorporates two surveys of academics carried out by the University of Leeds, a BBC Radio 4 poll of Westminster commentators, a feature by BBC History Magazine and an online poll organised by Newsnight. By and large, there is a clear pattern. Among 20th-century leaders, there are four clear “successes” – Lloyd George, Churchill, Attlee and Thatcher – with the likes of Macmillan, Wilson and Heath scrapping for mid-table places. At the bottom, too, the same names come up again and again: Balfour, Chamberlain, Eden, Douglas-Home and Major. But some of these polls are quite old, dating back to the Blair years. My guess is that if they were conducted today, Major might rise a little, especially after the success of Team GB at the Olympics, and Gordon Brown might find himself becalmed somewhere towards the bottom.

***

So what makes the failures, well, failures? In two cases, the answer is simply electoral defeat. Both ­Arthur Balfour and John Major were doomed to failure from the moment they took office, precisely because they had been picked from within the governing party to replace strong, assertive and electorally successful leaders in Lord Salisbury and Margaret Thatcher, respectively. It’s true that Major unexpectedly won the 1992 election, but in both cases there was an atmosphere of fin de régime from the very beginning. Douglas-Home probably fits into this category, too, coming as he did at the fag end of 13 years of Conservative rule. Contrary to political mythology, he was in fact a perfectly competent prime minister, and came much closer to winning the 1964 election than many people had expected. But he wasn’t around for long and never really captured the public mood. It seems harsh merely to dismiss him as a failure, but politics is a harsh business.

That leaves two: Chamberlain and Eden. Undisputed failures, who presided over the greatest foreign policy calamities in our modern history. Nothing to say, then? Not so. Take Chamberlain first. More than any other individual in our modern history, he has become a byword for weakness, naivety and self-deluding folly.

Yet much of this picture is wrong. Chamberlain was not a weak or indecisive man. If anything, he was too strong: too stubborn, too self-confident. Today we remember him as a faintly ridiculous, backward-looking man, with his umbrella and wing collar. But many of his contemporaries saw him as a supremely modern administrator, a reforming minister of health and an authoritative chancellor who towered above his Conservative contemporaries. It was this impression of cool capability that secured Chamberlain the crown when Baldwin stepped down in 1937. Unfortunately, it was precisely his titanic self-belief, his unbreakable faith in his own competence, that also led him to overestimate his influence over Adolf Hitler. In other words, the very quality that people most admired – his stubborn confidence in his own ability – was precisely what doomed him.

In Chamberlain’s case, there is no doubt that he had lost much of his popular prestige by May 1940, when he stepped down as prime minister. Even though most of his own Conservative MPs still backed him – as most of Cameron’s MPs still backed him after the vote in favour of Brexit – the evidence of Mass Observation and other surveys suggests that he had lost support in the country at large, and his reputation soon dwindled to its present calamitous level.

The case of the other notable failure, Anthony Eden, is different. When he left office after the Suez crisis in January 1957, it was not because the public had deserted him, but because his health had collapsed. Surprising as it may seem, Eden was more popular after Suez than he had been before it. In other words, if the British people had had their way, Eden would probably have continued as prime minister. They did not see him as a failure at all.

Like Chamberlain, Eden is now generally regarded as a dud. Again, this may be a bit unfair. As his biographers have pointed out, he was a sick and exhausted man when he took office – the result of two disastrously botched operations on his gall bladder – and relied on a cocktail of painkillers and stimulants. Yet, to the voters who handed him a handsome general election victory in 1955, Eden seemed to have all the qualities to become an enormously successful prime minister: good looks, brains, charm and experience, like a slicker, cleverer and more seasoned version of Cameron. In particular, he was thought to have proved his courage in the late 1930s, when he had resigned as foreign secretary in protest at the appeasement of Benito Mussolini before becoming one of Churchill’s chief lieutenants.

Yet it was precisely Eden’s great asset – his reputation as a man who had opposed appeasement and stood up to the dictators – that became his weakness. In effect, he became trapped by his own legend. When the Egyptian dictator Gamal Abdel Nasser nationalised the Suez Canal in July 1956, Eden seemed unable to view it as anything other than a replay of the fascist land-grabs of the 1930s. Nasser was Mussolini; the canal was Abyssinia; ­failure to resist would be appeasement all over again. This was nonsense, really: Nasser was nothing like Mussolini. But Eden could not escape the shadow of his own political youth.

This phenomenon – a prime minister’s greatest strength gradually turning into his or her greatest weakness – is remarkably common. Harold Wilson’s nimble cleverness, Jim Callaghan’s cheerful unflappability, Margaret Thatcher’s restless urgency, John Major’s Pooterish normality, Tony Blair’s smooth charm, Gordon Brown’s rugged seriousness: all these things began as refreshing virtues but became big handicaps. So, in that sense, what happened to Chamberlain and Eden was merely an exaggerated version of what happens to every prime minister. Indeed, perhaps it is only pushing it a bit to suggest, echoing Enoch Powell, that all prime ministers, their human flaws inevitably amplified by the stresses of office, eventually end up as failures. In fact, it may not be too strong to suggest that in an age of 24-hour media scrutiny, surging populism and a general obsession with accountability, the very nature of the job invites failure.

***

In Cameron’s case, it would be easy to construct a narrative based on similar lines. Remember, after all, how he won the Tory leadership in the first place. He went into the 2005 party conference behind David Davis, the front-runner, but overhauled him after a smooth, fluent and funny speech, delivered without notes. That image of blithe nonchalance served him well at first, making for a stark contrast with the saturnine intensity and stumbling stiffness of his immediate predecessors, Michael Howard and Iain Duncan Smith. Yet in the end it was Cameron’s self-confidence that really did for him.

Future historians will probably be arguing for years to come whether he really needed to promise an In/Out referendum on the UK’s membership of the EU, as his defenders claim, to protect his flank against Ukip. What is not in doubt is that Cameron believed he could win it. It became a cliché to call him an “essay crisis” prime minister – a gibe that must have seemed meaningless to millions of people who never experienced the weekly rhythms of the Oxford tutorial system. And yet he never really managed to banish the impression of insouciance. The image of chillaxing Dave, the PM so cockily laidback that he left everything until the last minute, may be a caricature, but my guess is that it will stick.

As it happens, I think Cameron deserves more credit than his critics are prepared to give him. I think it would be easy to present him as a latter-day Baldwin – which I mean largely as a compliment. Like Baldwin, he was a rich provincial Tory who posed as an ordinary family man. Like Baldwin, he offered economic austerity during a period of extraordinary international financial turmoil. Like Baldwin, he governed in coalition while relentlessly squeezing the Liberal vote. Like Baldwin, he presented himself as the incarnation of solid, patriotic common sense; like Baldwin, he was cleverer than his critics thought; like Baldwin, he was often guilty of mind-boggling complacency. The difference is that when Baldwin gambled and lost – as when he called a rash general election in 1923 – he managed to save his career from the ruins. When Cameron gambled and lost, it was all over.

Although I voted Remain, I do not share many commentators’ view of Brexit as an apocalyptic disaster. In any case, given that a narrow majority of the electorate got the result it wanted, at least 17 million people presumably view Cameron’s gamble as a great success – for Britain, if not for him. Unfortunately for Cameron, however, most British academics are left-leaning Remainers, and it is they who will write the history books. What ought also to worry Cameron’s defenders – or his shareholders, to use Roy Jenkins’s metaphor – is that both Chamberlain and Eden ended up being defined by their handling of Britain’s foreign policy. There is a curious paradox here, ­because foreign affairs almost never matters at the ballot box. In 1959, barely three years after Suez, the Conservatives cruised to an easy re-election victory; in 2005, just two years after invading Iraq, when the extent of the disaster was already apparent, Blair won a similarly comfortable third term in office. Perhaps foreign affairs matters more to historians than it does to most voters. In any case, the lesson seems to be that, if you want to secure your historical reputation, you can get away with mishandling the economy and lengthening the dole queues, but you simply cannot afford to damage Britain’s international standing.

So, if Brexit does turn into a total disaster, Cameron can expect little quarter. Indeed, while historians have some sympathy for Chamberlain, who was, after all, motivated by a laudable desire to avoid war, and even for Eden, who was a sick and troubled man, they are unlikely to feel similar sympathy for an overconfident prime minister at the height of his powers, who seems to have brought his fate upon himself.

How much of this, I wonder, went through David Cameron’s mind in the small hours of that fateful morning of 24 June, as the results came through and his place in history began to take shape before his horrified eyes? He reportedly likes to read popular history for pleasure; he must occasionally have wondered how he would be remembered. But perhaps it meant less to him than we think. Most people give little thought to how they will be remembered after their death, except by their closest friends and family members. There is something insecure, something desperately needy, about people who dwell on their place in history.

Whatever you think about Cameron, he never struck me as somebody suffering from excessive insecurity. Indeed, his normality was one of the most likeable things about him.

He must have been deeply hurt by his failure. But my guess is that, even as his car rolled away from 10 Downing Street for the last time, his mind was already moving on to other things. Most prime ministers leave office bitter, obsessive and brooding. But, like Stanley Baldwin, Cameron strolled away from the job as calmly as he had strolled into it. It was that fatal insouciance that brought him down. 

Dominic Sandbrook is a historian, broadcaster and columnist for the Daily Mail. His book The Great British Dream Factory will be published in paperback by Penguin on 1 September

Dominic Sandbrook is a historian and author. His books include Never Had It So Good: A History of Britain from Suez to the Beatles and White Heat: A History of Britain in the Swinging Sixties. He writes the What If... column for the New Statesman.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser