A typical Twitch stream, with a user playing Dota 2, one of the most popular spectator games. Image: Screenshot
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Amazon's new acquisition is a billion-dollar site where people watch each other play games

The most exciting spectator sport in the world is gaming, and Amazon just grabbed the biggest broadcaster.

The latest big-money tech acquisition is likely to split people into two camps: those with an opinion of whether Twitch is worth the $970m that Amazon has paid for it, and those who don't know what Twitch is. Unlike most buys like this, the target in question has something of a limbo-like fame. Twitch is one of those things that is both extremely popular and yet of meagre reputation outside of its fanbase, like the NFL in countries that aren't the United States, or Nascar in US states outside of the Bible Belt.

Comparing Twitch to sports does make sense, though. The basic gist of Twitch is that it's a website that lets people stream their screens as they play video games, and lets other people watch as they do. The players can also appear within their videos as they want (giving a running commentary while playing is common), and audiences can talk to each other with chatrooms, but that's really the basic mechanic. It is extremely similar to YouTube in parts, with popular players attracting audiences of thousands, or even millions, on their channels.

Whether this sounds ludicrous or not will largely correlate with your age (the kids love it, and it's available on the Playstation 4 and XBox One consoles as well as PCs), or your involvement in the larger world of gaming. For those unaware, spectator gaming is on course to match some of the more popular spectator sports, and Twitch is the undisputed king of the field - the Sky Sports of gaming, if you will. It has 55m unique monthly users watching any of its one million players, and in one month alone Twitch users on average watch a combined 15 billion minutes of live or recorded gameplay. Twitch is three years old, and is roughly half the size YouTube was when that site was three years old. And, to simplify somewhat, Twitch is a success in spite of the existence of YouTube for the same reason Instagram is a success in spite of the existence of Facebook. There is little that Twitch does that YouTube doesn't, but it dispenses with the things that it doesn't need to do for the community which uses it.

The most popular games on Twitch, like multiplayer arena-battler Dota 2, are featured in tournaments which boast viewing figures that rival the biggest shows on television - a recent Dota 2 tournament, The International, boasted a prize fund of more than $10m, and was broadcast on actual TV sports broadcaster ESPN to viewing figures which "exceeded expectations across the board". Some Twitchers have enough paid subscribers to their channels that they can quit their day jobs and live on the proceeds from their gaming.

For months now Google has been courting Twitch, even going so far as to reportedly make a bid of $1bn. Yet Twitch chose Amazon (and, notably, a slightly smaller offer - albeit entirely in cash). Why? The likely reason is YouTube - after all, Google already owns the world's biggest video streaming site, and Twitch would likely have always stood as a backup or sub-site by comparison.

Conversely, Amazon's doggedly trying to get into video streaming and game distribution. Amazon Instant Video is morphing from a pay-by-title rental service into something more like Netflix, and the company has started producing its own games and TV titles. Amazon also, crucially, doesn't have its own YouTube competitor - Twitch goes a long way to filling that role - while also providing the experience and infrastructure to handle the site's rapid growth, which is reportedly beyond the ability of the current team. At peak times, Twitch generates more bandwidth than sites like Facebook; only Netflix, Google and Apple are bigger, bandwidth-wise.

It's unlikely we'll see Twitch become more like YouTube - it has no need to, after all - but Amazon will want to exploit all those watching eyeballs. YouTube currently generates $1.96bn in ad revenues for Google, and Twitch is likely to be able to match a reasonable fraction of that.

All this, for a site whose biggest mainstream success so far was when a user set up a camera to detect how his goldfish was swimming and used that to play Pokemon:

Ian Steadman is a staff science and technology writer at the New Statesman. He is on Twitter as @iansteadman.

Photo: Channel 4
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Who will win Great British Bake Off 2017 based on the contestants’ Twitters

An extremely serious and damning investigation. 

It was morning but the sky was as dark as the night – and the night was as dark as a quite dark rat. He walked in. A real smooth gent with legs for seconds. His pins were draped in the finest boot-cut jeans money could buy, and bad news was written all over his face. “I’m Paul,” he said. “I know”. My hooch ran dry that night – but the conversation never did. By nightfall, it was clear as a see-through rat.   

Some might say that going amateur detective to figure out which contestants win and lose in this year’s Great British Bake Off is spoiling the fun faster than a Baked Alaska left out of the freezer. To those people I’d say: yes. The following article is not fun. It is a serious and intense week-by-week breakdown of who will leave GBBO in 2017. How? Using the contestants’ Twitter and Instagram accounts, of course.

The clues are simple but manifold, like a rat with cousins. They include:

  • The date a contestant signed up for social media (was it during, or after, the competition?)
  • Whether a contestant follows any of the others (indicating they had a chance to bond)
  • A contestant’s personal blog and headshots (has the contestant already snaffled a PR?)
  • Pictures of the contestant's baking.
  • Whether a baker refers to themselves as a “baker” or “contestant” (I still haven’t figured this one out but FOR GOD’S SAKE WATSON, THERE’S SOMETHING IN IT)

Using these and other damning, damning, damning clues, I have broken down the contestants into early leavers, mid-season departures, and finalists. I apologise for what I have done.

Early leavers

Kate

Kate appears not to have a Twitter – or at least not one that the other contestants fancy following. This means she likely doesn’t have a book deal on the way, as she’d need to start building her social media presence now. Plus, look at how she’s holding that fork. That’s not how you hold a fork, Kate.

Estimated departure: Week 1

Julia

This year’s Bake Off began filming on 30 April and each series has ten episodes, meaning filming ran until at least 9 July. Julia first tweeted on 8 May – a Monday, presumably after a Sunday of filming. Her Instagram shows she baked throughout June and then – aha! – went on holiday. What does this mean? What does anything mean?

Estimated departure: Week 2

James

James has a swish blog that could indicate a PR pal (and a marketing agency recently followed him on Twitter). That said, after an April and May hiatus, James began tweeting regularly in June – DID HE PERHAPS HAVE A SUDDEN INFLUX OF FREE TIME? No one can say. Except me. I can and I am.

Estimated departure: Week 3

Tom

Token-hottie Tom is a real trickster, as a social media-savvy youngster. That said, he tweeted about being distracted at work today, indicating he is still in his old job as opposed to working on his latest range of wooden spoons. His Instagram is suspiciously private and his Twitter sparked into activity in June. What secrets lurk behind that mysteriously hot face? What is he trying to tell me, and only me, at this time?

Estimated departure: Week 4

Peter

Peter’s blog is EXCEPTIONALLY swish, but he does work in IT, meaning this isn’t a huge clue about any potential managers. Although Peter’s bakes look as beautiful as the moon itself, he joined Twitter in May and started blogging then too, suggesting he had a wee bit of spare time on his hands. What’s more, his blog says he likes to incorporate coconut as an ingredient in “everything” he bakes, and there is absolutely no bread-baking way Paul Hollywood will stand for that.

Estimated departure: Week 5

Mid-season departures

Stacey

Stacey’s buns ain’t got it going on. The mum of three only started tweeting today – and this was simply to retweet GBBO’s official announcements. That said, Stacey appears to have cooked a courgette cake on 9 June, indicating she stays in the competition until at least free-from week (or she’s just a massive sadist).

Estimated departure: Week 6

Chris

Chris is a tricky one, as he’s already verified on Twitter and was already solidly social media famous before GBBO. The one stinker of a clue he did leave, however, was tweeting about baking a cake without sugar on 5 June. As he was in London on 18 June (a Sunday, and therefore a GBBO filming day) and between the free-from week and this date he tweeted about bread and biscuits (which are traditionally filmed before free-from week in Bake Off history) I suspect he left just before, or slap bang on, Week 7. ARE YOU PROUD NOW, MOTHER?

Estimated departure: Week 7

Flo

Flo’s personal motto is “Flo leaves no clues”, or at least I assume it is because truly, the lady doesn’t. She’s the oldest Bake Off contestant ever, meaning we can forgive her for not logging onto the WWWs. I am certain she’ll join Twitter once she realises how many people love her, a bit like Val of seasons past. See you soon, Flo. See you soon.

Estimated departure: Week 8

Liam

Liam either left in Week 1 or Week 9 – with 0 percent chance it was any of the weeks in between. The boy is an enigma – a cupcake conundrum, a macaron mystery. His bagel-eyed Twitter profile picture could realistically either be a professional shot OR taken by an A-Level mate with his dad’s camera. He tweeted calling his other contestants “family”, but he also only follows ONE of them on the site. Oh, oh, oh, mysterious boy, I want to get close to you. Move your baking next to mine.

Estimated departure: Week 9

Finalists

Steven

Twitter bios are laden with hidden meanings and Steven Carter-Bailey’s doesn’t disappoint. His bio tells people to tune in “every” (every!) Tuesday and he has started his own hashtag, #StevenGBBO. As he only started tweeting 4 August (indicating he was a busy lil baker before this point) AND his cakes look exceptionally lovely, this boy stinks of finalist.  

(That said, he has never tweeted about bread, meaning he potentially got chucked out on week three, Paul Hollywood’s reckoning.)

Sophie

Sophie’s Twitter trail is the most revealing of the lot, as the bike-loving baker recently followed a talent agency on the site. This agency represents one of last year’s GBBO bakers who left just before the finale. It’s clear Sophie’s rising faster than some saffron-infused sourdough left overnight in Mary’s proving drawer. Either that or she's bolder than Candice's lipstick. 

Chuen-Yan

Since joining Twitter in April 2017, Yan has been remarkably silent. Does this indicate an early departure? Yes, probably. Despite this, I’m going to put her as a finalist. She looks really nice. 

Amelia Tait is a technology and digital culture writer at the New Statesman.