Avatar: Return of the natives

Slavoj Žižek on the "brutal racist overtones" of James Cameron's Avatar.

James Cameron's Avatar tells the story of a disabled ex-marine, sent from earth to infiltrate a race of blue-skinned aboriginal people on a distant planet and persuade them to let his employer mine their homeland for natural resources. Through a complex biological manipulation, the hero's mind gains control of his "avatar", in the body of a young aborigine.

These aborigines are deeply spiritual and live in harmony with nature (they can plug a cable that sticks out of their body into horses and trees to communicate with them). Predictably, the marine falls in love with a beautiful aboriginal princess and joins the aborigines in battle, helping them to throw out the human invaders and saving their planet. At the film's end, the hero transposes his soul from his damaged human body to his aboriginal avatar, thus becoming one of them.

Given the 3-D hyperreality of the film, with its combination of real actors and animated digital corrections, Avatar should be compared to films such as Who Framed Roger Rabbit (1988) or The Matrix (1999). In each, the hero is caught between our ordinary reality and an imagined universe - of cartoons in Roger Rabbit, of digital reality in The Matrix, or of the digitally enhanced everyday reality of the planet in Avatar. What one should thus bear in mind is that, although Avatar's narrative is supposed to take place in one and the same "real" reality, we are dealing - at the level of the underlying symbolic economy - with two realities: the ordinary world of imperialist colonialism on the one hand, and a fantasy world, populated by aborigines who live in an incestuous link with nature, on the other. (The latter should not be confused with the miserable reality of actual exploited peoples.) The end of the film should be read as the hero fully migrating from reality into the fantasy world - as if, in The Matrix, Neo were to decide to immerse himself again fully in the matrix.

This does not mean, however, that we should reject Avatar on behalf of a more "authentic" acceptance of the real world. If we subtract fantasy from reality, then reality itself loses its consistency and disintegrates. To choose between "either accepting reality or choosing fantasy" is wrong: if we really want to change or escape our social reality, the first thing to do is change our fantasies that make us fit this reality. Because the hero of Avatar doesn't do this, his subjective position is what Jacques Lacan, with regard to de Sade, called le dupe de son fantasme.

This is why it is interesting to imagine a sequel to Avatar in which, after a couple of years (or, rather, months) of bliss, the hero starts to feel a weird discontent and to miss the corrupted human universe. The source of this discontent is not only that every reality, no matter how perfect it is, sooner or later disappoints us. Such a perfect fantasy disappoints us precisely because of its perfection: what this perfection signals is that it holds no place for us, the subjects who imagine it.

The utopia imagined in Avatar follows the Hollywood formula for producing a couple - the long tradition of a resigned white hero who has to go among the savages to find a proper sexual partner (just recall Dances With Wolves). In a typical Hollywood product, everything, from the fate of the Knights of the Round Table to asteroids hitting the earth, is transposed into an Oedipal narrative. The ridiculous climax of this procedure of staging great historical events as the background to the formation of a couple is Warren Beatty's Reds (1981), in which Hollywood found a way to rehabilitate the October Revolution, arguably the most traumatic historical event of the 20th century. In Reds, the couple of John Reed and Louise Bryant are in deep emotional crisis; their love is reignited when Louise watches John deliver an impassioned revolutionary speech.

What follows is the couple's lovemaking, intersected with archetypal scenes from the revolution, some of which reverberate in an all too obvious way with the sex; say, when John penetrates Louise, the camera cuts to a street where a dark crowd of demonstrators envelops and stops a penetrating "phallic" tram - all this against the background of the singing of "The Internationale". When, at the orgasmic climax, Lenin himself appears, addressing a packed hall of delegates, he is more a wise teacher overseeing the couple's love-initiation than a cold revolutionary leader. Even the October Revolution is OK, according to Hollywood, if it serves the reconstitution of a couple.

In a similar way, is Cameron's previous blockbuster, Titanic, really about the catastrophe of the ship hitting the iceberg? One should be
attentive to the precise moment of the catastrophe: it takes place when the young lovers (Leonardo DiCaprio and Kate Winslet), immediately after consummating their relationship, return to the ship's deck. Even more crucial is that, on deck, Winslet tells her lover that when the ship reaches New York the next morning, she will leave with him, preferring a life of poverty with her true love to a false, corrupted life among the rich.

At this moment the ship hits the iceberg, in order to prevent what would undoubtedly have been the true catastrophe, namely the couple's life in New York. One can safely guess that soon the misery of everyday life would have destroyed their love. The catastrophe thus occurs in order to save their love, to sustain the illusion that, if it had not happened, they would have lived "happily ever after". A further clue is provided by DiCaprio's final moments. He is freezing in the cold water, dying, while Winslet is safely floating on a large piece of wood. Aware that she is losing him, she cries "I'll never let you go!" - and as she says this, she pushes him away with her hands.

Why? Because he has done his job. Beneath the story of a love affair, Titanic tells another story, that of a spoiled high-society girl with an identity crisis: she is confused, doesn't know what to do with herself, and DiCaprio, much more than just her love partner, is a kind of "vanishing mediator" whose function is to restore her sense of identity and purpose in life. His last words before he disappears into the freezing North Atlantic are not the words of a departing lover, but the message of a preacher, telling her to be honest and faithful to herself.

Cameron's superficial Hollywood Marxism (his crude privileging of the lower classes and caricatural depiction of the cruel egotism of the rich) should not deceive us. Beneath this sympathy for the poor lies a reactionary myth, first fully deployed by Rudyard Kipling's Captains Courageous. It concerns a young rich person in crisis who gets his (or her) vitality estored through brief intimate contact with the full-blooded life of the poor. What lurks behind the compassion for the poor is their vampiric exploitation.

But today, Hollywood increasingly seems to have abandoned this formula. The film of Dan Brown's Angels and Demons must surely be the first case of a Hollywood adaptation of a popular novel in which there is sex between the hero and the heroine in the book, but not in its film version - in clear contrast to the old tradition of adding a sex scene to a film based on a novel in which there is none. There is nothing liberating about this absence of sex; we are rather dealing with yet more proof of the phenomenon described by Alain Badiou in his Éloge de l'amour - today, in our pragmatic-narcissistic era, the very notion of falling in love, of a passionate attachment to a sexual partner, is considered obsolete and dangerous.

Avatar's fidelity to the old formula of creating a couple, its full trust in fantasy, and its story of a white man marrying the aboriginal princess and becoming king, make it ideologically a rather conservative, old-fashioned film. Its technical brilliance serves to cover up this basic conservatism. It is easy to discover, beneath the politically correct themes (an honest white guy siding with ecologically sound aborigines against the "military-industrial complex" of the imperialist invaders), an array of brutal racist motifs: a paraplegic outcast from earth is good enough to get the hand of abeautiful local princess, and to help the natives win the decisive battle. The film teaches us that the only choice the aborigines have is to be saved by the human beings or to be destroyed by them. In other words, they can choose either to be the victim of imperialist reality, or to play their allotted role in the white man's fantasy.

At the same time as Avatar is making money all around the world (it generated $1bn after less than three weeks of release), something that strangely resembles its plot is taking place. The southern hills of the Indian state of Orissa, inhabited by the Dongria Kondh people, were sold to mining companies that plan to exploit their immense reserves of bauxite (the deposits are considered to be worth at least $4trn). In reaction to this project, a Maoist (Naxalite) armed rebellion exploded.

Arundhati Roy, in Outlook India magazine, writes that the Maoist guerrilla army

is made up almost entirely of desperately poor tribal people living in conditions of such chronic hunger that it verges on famine of the kind we only associate with sub-Saharan Africa. They are people who, even after 60 years of India's so-called independence, have not had access to education, health care or legal redress. They are people who have been mercilessly exploited for decades, consistently cheated by small businessmen and moneylenders, the women raped as a matter of right by police and forest department personnel. Their journey back to a semblance of dignity is due in large part to the Maoist cadres who have lived and worked and fought by their sides for decades. If the tribals have taken up arms, they have done so because a government which has given them nothing but violence and neglect now wants to snatch away the last thing they have - their land . . . They believe that if they do not fight for their land, they will be annihilated . . . their ragged, malnutritioned army, the bulk of whose soldiers have never seen a train or a bus or even a small town, are fighting only for survival.

The Indian prime minister characterised this rebellion as the "single largest internal security threat"; the big media, which present it as extremist resistance to progress, are full of stories about "red terrorism", replacing stories about "Islamist terrorism". No wonder the Indian state is responding with a big military operation against "Maoist strongholds" in the jungles of central India. And it is true that both sides are resorting to great violence in this brutal war, that the "people's justice" of the Maoists is harsh. However, no matter how unpalatable this violence is to our liberal taste, we have no right to condemn it. Why? Because their situation is precisely that of Hegel's rabble: the Naxalite rebels in India are starving tribal people, to whom the minimum of a dignified life is denied.

So where is Cameron's film here? Nowhere: in Orissa, there are no noble princesses waiting for white heroes to seduce them and help their people, just the Maoists organising the starving farmers. The film enables us to practise a typical ideological division: sympathising with the idealised aborigines while rejecting their actual struggle. The same people who enjoy the film and admire its aboriginal rebels would in all probability turn away in horror from the Naxalites, dismissing them as murderous terrorists. The true avatar is thus Avatar itself - the film substituting for reality.

Slavoj Žižek is a philosopher and critic
The Academy Awards ceremony is on 7 March

22 comments

klunk's picture

a point on the 'racist' dimension of this flick. consider for an instant placing 'real' races in place of the subjects in this narrative and reversing them. for instance, let's put USA in the position of the underdog (the avatars) with the statue of liberty as the tree of life. then take say afghanistan and put afghans as the militaristic, corporal invaders, hurling mass destruction in the states...however one afghan penetrates the states and lends out its hand to save the weakened and vulnerable american race. also, let's say the film was made in afghan and was a huge global success.

I'm interested, what kind of perspective on race would the film then generate? Would it be racist? Could the American ego handle being saved by a people it feels is far lesser in stature, economically and ideologically etc? I doubt it very much.

This is where racism comes into play in Avatar. Whilst the cultural 'other' in this film is imaginary, we know that the entire dialogue between an 'us' and 'them' in this film is generated by a dominant race. And it is only this form of subjectivity and its imaginary realm that we fully engage and identify with. It is the dimension of the missionary saving us from ourselves. And this is the reason it is violent and racist.

for instance when the main character strays from his pack and converts, he ultimately still portrays an american stereotype with accent intact. Why? So we the invaders can feel at home in foreign land. Like seeing KFC on your travels and feeling at home...moreover, how condescending that he could master their entire historical tradition and become their new godhead within a matter of days? sound familiar? not unlike the heroism imbued in the current war with the US in afghan and iraq, who with similar force are attempting to bring 'democracy' and blah blah to the rest of the world.

Murat's picture

Zizek’s argument is correct: there is no subversive potential of Avatar to oppose the brutal process of capitalist expropriation. One commenter wrote about a choice of optimism and pessimism of the Left and how Zizek is too pessimistic. With this choice of optimism, there is no Left. No one should be optimistic about being an impotent liberal who is looking for ways to comfortably enjoy libertarian fascism, which is precisely what Avatar offers: you get to act as a degenerate liberal (caring about “naturally” primitive and passive victims who are destroyed and saved by your civilized people), while mobilizing the contempt implicit in your capitalist “humanitarianism” to defend yourself from having to truly act to stand with the struggle of the disposed on Earth, since these people are not the eco-friendly Navi, but despicable violent terrorists who disgust you and threaten your access as grown-children to a miserable life of un-enjoyable pleasures.

The Starbucks hero remains fully immersed with his identity as naturally violent person destined to be a marine, as opposed to the naturally “enlightened” corporate scientists who are initially fully willing to go along with the slow expropriation and murder of the naturally inferior Navi until the process of expropriation becomes too close for them to effectively ignore. So the marine and the scientists never realized that their roles worked within a structure that dispossesses the Navi. Avatar may very well encourage people to join some kind humanitarian NGO, or even the marines, but poses no threat to the expropriation process that threatens the Navi.

So the problem of Avatar is that it approximates your reality too closely and gets you to identify with “life as you know it”, solidifying you in your roles which participate in the process that will eventually, if we rely on the heroes of Avatar, expropriate the entire Navi. You can go to Starbucks and feel good that they are flipping a quarter at people

DCarins's picture

spaceboy_psy

Respect to you - I'm so fed up with the ignorant ones who post on sites like here without having understood the very points being made in the article.

A lot of this article is taken from "In Defense Of Lost Causes" (at least the critique of Titanic) so that may explain it's clumsy structure.

However, is that really so bad? Authors have to make a living, and I imagine the fee from the Staggers isn't that much to justify an entirely new premise.

Maybe if he hadn't labelled it "racist" but "imperialist" he wouldnt' have had the same knee-jerkreactions. How many other films have the same basic bullshit - that it takes white men to save the world? Are the agnry posters above really so blind to bullshit?

spaceboy_psy's picture

Daniele, your reaction at Avatar being accused of racism proves Zizek’s point! Avatar is the natural product of a racist society. You associate with Avatar as you associate yourself with Western society. When Zizek accuses Avatar of racism you subconsciously know he is also accusing you of racism, get flustered and take offense!

Writeon, did you see my last post? I'd be interested to hear your thoughts.

Once again - the point is not to do Avatar the unwarranted courtesy of giving it a thorough critique, the point is to highlight the hypocrisy of modern Western society! Here's a thought:

In Poland you can be tried for manslaughter if you do not provide first aid to someone in need. Here in the UK we are being pacified in every way possible but still, if you walked away from a child drowning in a pond, you’d at least be morally responsible, in part, for their death. You may still be legally responsible, I’m not sure. Now millions of people are dying in pointless wars for profit, the Naxalites’ whole society is being demolished for mining, health care in the US is distributed by wealth and not by need, etc etc etc ETC. and we in the West COULD do something about it. We could get involved in politics, if we all gave our politicians a headache big enough, we could change so much of this, but we don’t, as a society, as a whole we wallow in cars and chocolate and TV and 3D films and apathy and passivity etc etc etc.

This is the hypocrisy I think Zizek is trying to highlight. And I think he does a bloomin good job actually.

Writeon, you seem to jump to the conclusion that Zizek is fatuously attempting to reveal a great conspiracy, but he’s not – the ‘"hidden" ideology’ is simply the dominant ideology of the society that produced and consumes it. I see this as cultural analysis (all too brief to be comprehensive or completely serious – a limit of the format, not the man) with a compassionate and, dare I say, righteous aim.

fanonite's picture

This is the most asinine commentary on the film I've seen yet. And of course Zizek doesn't acknowledge
that the terms of the critique he has borrowed from the neoconservative David Brooks's article in the New York Times.

It is a sad commentary on the defeatism of the Western left that it has to rely on perpetual failure as
the only affirmation of its credibility. Thankfully the rest of the world doesn't share this attitude. People from Palestine to Bolivia have embraced the Na'vi as avatars for their respective struggles -- against colonial occupation to environmental depredation. Zizek has done nothing more than to prove his irrelevance.

See: http://pulsemedia.org/2010/03/09/james-camerons-brilliance-defies-the-os...
http://pulsemedia.org/2010/03/10/avatar/

taghioff.info's picture

Zizeck is what one might call the authorised opposition.

Whilst he debates with people like Laclau at a theretical level about the limits of discourse and the need for attention to sameness and solidarity, when he visits places like India he spends his time in conference centers it would seem.

There are others like Felix Padel:

http://www.sacw.net/auteur642.html

and Samarendra Das

http://drummit2summit.blogspot.com/2009/10/mr-samarendra-das-invited-to-...

Who spend time with these movements, but whom the Staggers would never find.

Zizeck's argument of racism misses the point of drawing people into a film raised by Daniele. It also misses the point that the divide is between the high consumption, liberal educated metropolitian omnivore and the low consumption ecosystem people, and that this is no longer a purely matter of race.

Zizeck's claim that the Donghria Kond kicked of Naxalism is so loose and a historical as to be laughable. He has mangled an article by Aurndhati Roy it seems rather than doing any background reading. Yes mining plays into and drives dispossession process that give political traction to Maoist insurgents, but the Forest struggles have only been Maoist for 40 years, and have centuries of history before that. They were certainly not started by Vedanta going in to Orissa!

More interesting is that the Union Home Minister, P Chidambaram, the man calling for the Military Offensive in Naxalism, and heavily involved in organising it, was once on the board of Vedanta.

Also interesting is that UK DfID helped Vedanta float on the London Stock Exchange, helping Anil Agarwal ex-patriate the profits of pillage from India, long live Neo-Colonialism.

This issue with the Khond and the Niyimgiris is part of a wider pattern of disposession of natural resources going on, which I have written on:

http://drop.io/hjedrcn/asset/daniel-taghioff-avoiding-collapse-pdf

We face collapse because we are so out of touch.

incubus's picture

Haha. Good article. 'Hollywood Marxism' is perfect. Writeon's cheap insults and unthinking conflation of natives with nature makes Zizek's point for him - this commenter is purveying the sort of hippy nonsense that Zizek quite rightly despises - 'Gaia', ffs! Nature will fight back? Oh no it won't. Taghioff.info's point that the struggles are older than their current Maoist form, which is of course an indication of the failure of past forms, again unwittingly strengthens Zizek's point. Fanonite - the most successful 'struggles' - eg Venezuela - have mobilised the hard-line socialism that Zizek supports; the rest have largely been failures. Pathetic comments. I'd be interested to know how much of Zizek you have read and, more to the point, how much you have understood. Zizek is about defeatism and failure? - that is the usual result of 'anti-colonial' cultural struggles, which, if they lack a modernist alternative, usually end up with the restoration of atavistic values and relations. No wonder he's a global intellectual and you lot aren't.

Prevailing Vicotory's picture

it's a freakin movie.....

entertainment. ENTERTAINMENT.

In no way is there any meaning behind it aside from ENTERTAINING people.

If you don't like it, don't watch it. If you do like it, then enjoy it.

Quit trying to smear your "philosophical crap" all over every one else's metaphorical toilet paper, and go take a walk outside in the REAL WORLD.

aleksei's picture

Zizek is quite right. I just watched the movie...

Zizek is not so foolish, he didn´t get all these allegories of trees of life and so forth...the hints towards kabbalah, chackras (cerpentine sructure of the inside of tree), shamanism, cosmic consciousness, deep ecology and so forth... the claim is ridiculous! Any one, who is not a complete idiot can get the idea, what´s going on there! The point it, that underneath these newagy spiritual and revolutionary allegories, the film is structured by and very reactionary and even sinister concepts. I think, there´re even clear "ur-facist" tendencies, to use ecos term.

It´s this stupid old romantic myth of the "noble savage" at it´s extreme that was in fact in a way shared by nazis with their spiritualists visions of aryan original harmony. Let´s not forget, how nazis were concerned also about good things, such as ecology and zen-buddhism... I´m not buying this crap. And with all respect to true spiritual traditions, this crap is only mocking them. And if you buy it, so are you.

The corniest thing in the movie is the superficial love story with zero psychological depht and insight, a story, that is pure phallic pubertine fantasy worse than stories of knights, dragons and princesses that Cervantes so greatly parodized in his Don Quijote de la Mancha

. Zizek is also absolutely right in pointing out the near-"racist" features of this side of the plot.

Study a little and all this becomes clear and obvious.

Avatar is just another formal piece of superficial hollywood standards and all there really is there to be astonished about, are the visual effects and graphics.

Don´t be deceived by fantasy. Get real and think.

aleksei's picture

P.S.

NOTHING (almost - the exceptions are rare) is pure entertainment...the conceptual structures are contagious and infection takes place without any recognizion of what stuctures of belief are being absorbed.

This is also how advertisement functions...it´s entertaining, nobody believes it and somehow it still functions! Zizek has written about this phenomenom and interprets it as "fetishist". The same goes with ideology, except in it´s case typically also the producer of ideological product is it´s victim.

The more you think advertisement is pure entertainment, the more you´re a victim of it. And the same goes with ideology...

The virus this film is an instance of has it´s symptoms all over.

Sometimes they´re just corny (like western kids mockin ethnic cultures by imitating them supreficially, having dreadlocks, etc and fantasizing about mythical purity of beingr of "real" ethnic people that one can never become a part of, a fantasy, that this Avatar fullfills), but not allways.

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