Facebook Home launches to eat Google's lunch

The company has rolled out a replacement for the Android home screen.

Facebook announced its long-awaited foray into smartphone development last night with Facebook Home, a replacement skin for Android phones.

Phones with Home installed have pervasive integration with the social network, as well as a user interface that clearly takes heavy cues from Facebook's universal design manual. As well as a traditional, app-led home screen, you can have messages – both Facebook chat and SMS – on the front page, and the lock screen displays photos and stories from your News Feed full-screen on your device. "Liking" is, of course, built-in.

It's an entry in to a competitive market from an oblique angle, but one which could work well for the company. Expectations before the event were that Facebook would announce new hardware, or, failing that, a forked version of Android which would be marketed as a Facebook OS. Doing either of those – roughly paralleling Apple and Microsoft's tactics in the smartphone market, respectively – would have required a considerably greater outlay than Home did, and may not have had commensurate benefits.

That's not to say Facebook was skimping on the hardware front. The launch also featured the reveal of the HTC First, as the phone company teamed up with Facebook to get the rights to build the "First" (get it?) phone with Facebook Home built-in as its core skin.

The First is clearly a mid-range Android device – HTC isn't going after the iPhone 5 and Galaxy S4 with this – but that could be in Facebook's best interests. Home is something the company wants to be in as many pockets as possible, and the more low-end devices it runs on, the closer it will be to achieving that aim. And the benefits to HTC are obvious as well; once you drop below the top end, differentiating any particular Android device from the scores of others with roughly the same specs gets difficult. Home could be a big deal in clearing that hurdle.

But the most interesting possibility for Facebook is that, by stopping short of developing their own version of Android, they've created something which can be installed with ease on nearly any Android phone. It provides the company with far deeper hooks into a user's life than just installing an app would, without a significantly higher hurdle to leap.

And, of course, where Facebook goes, advertising follows. At the launch, Mark Zuckerberg confirmed that "there are no ads in this yet, [but] I'm sure that one day there will be". It fits with the Facebook ethos that sees ads as just another type of content, which users should see with equal prominence in their news feed to the status – but when that "feature" is rolled out, expect some grumbles.

But an oblique entry into a crowded field doesn't make Facebook any less of a threat to the companies currently in the lead – and that goes double for Google, which really should be quaking in its boots at this move. The search giant's entire reason for making Android is to use it to harvest data and sell ads to mobile users. Home is clearly an attempt to eat Google's lunch in that regards, without taking on the expense burden of actually having to develop and maintain an operating system. Eventually, the two companies will surely come to a head over that – and I wouldn't like to make bets on who will walk away victorious.

Facebook Home on an HTC First. Photograph: Facebook

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Voters are turning against Brexit but the Lib Dems aren't benefiting

Labour's pro-Brexit stance is not preventing it from winning the support of Remainers. Will that change?

More than a year after the UK voted for Brexit, there has been little sign of buyer's remorse. The public, including around a third of Remainers, are largely of the view that the government should "get on with it".

But as real wages are squeezed (owing to the Brexit-linked inflationary spike) there are tentative signs that the mood is changing. In the event of a second referendum, an Opinium/Observer poll found, 47 per cent would vote Remain, compared to 44 per cent for Leave. Support for a repeat vote is also increasing. Forty one per cent of the public now favour a second referendum (with 48 per cent opposed), compared to 33 per cent last December. 

The Liberal Democrats have made halting Brexit their raison d'être. But as public opinion turns, there is no sign they are benefiting. Since the election, Vince Cable's party has yet to exceed single figures in the polls, scoring a lowly 6 per cent in the Opinium survey (down from 7.4 per cent at the election). 

What accounts for this disparity? After their near-extinction in 2015, the Lib Dems remain either toxic or irrelevant to many voters. Labour, by contrast, despite its pro-Brexit stance, has hoovered up Remainers (55 per cent back Jeremy Corbyn's party). 

In some cases, this reflects voters' other priorities. Remainers are prepared to support Labour on account of the party's stances on austerity, housing and education. Corbyn, meanwhile, is a eurosceptic whose internationalism and pro-migration reputation endear him to EU supporters. Other Remainers rewarded Labour MPs who voted against Article 50, rebelling against the leadership's stance. 

But the trend also partly reflects ignorance. By saying little on the subject of Brexit, Corbyn and Labour allowed Remainers to assume the best. Though there is little evidence that voters will abandon Corbyn over his EU stance, the potential exists.

For this reason, the proposal of a new party will continue to recur. By challenging Labour over Brexit, without the toxicity of Lib Dems, it would sharpen the choice before voters. Though it would not win an election, a new party could force Corbyn to soften his stance on Brexit or to offer a second referendum (mirroring Ukip's effect on the Conservatives).

The greatest problem for the project is that it lacks support where it counts: among MPs. For reasons of tribalism and strategy, there is no emergent "Gang of Four" ready to helm a new party. In the absence of a new convulsion, the UK may turn against Brexit without the anti-Brexiteers benefiting. 

George Eaton is political editor of the New Statesman.