Robobacklash: do we even need to worry about automation in the workplace?

Where there's a popular view, there's always a backlash.

The trendy view that robots — or the ever increasing automation of human labour, at least — are going to cause major economic problems in the near future has started getting its backlash.

The argument is that we are entering a period when automation will very quickly replace huge numbers of jobs — some estimates say up to 70 per cent of existing American jobs won't exist by 2100 — and that that shift has already begun, explaining a number of concerning economic phenomena over the last 30 or so years, including the declining labour share of income, increasing inequality, and the decoupling of the median wage from GDP.

That analysis has led to some strange contortions from mainstream economists trying to conceive of capitalism in a world in which work was not necessary, leading some, myself included, to suggest that in that extreme example, it might be worth re-examining the basic tenets of economics.

But once the robots problem hit the mainstream, as evidenced by the Financial Times' Edward Luce writing that Obama must face the rise of the robots, it started being re-examined with a more critical eye. 

The Atlantic's Derek Thompson argues that our problem now is "a deficit of demand", and our problem in the future can be dealt with in the future.

Matthew O'Brien, writing for the same publication, points out that what that deficit of demand means is that in the near term, automation won't lead to job losses, but it will keep pay well below where we'd like it. He concludes that "globalization, mechanization, and the decline of unions have all helped capital and hurt labor, but so has inadequate demand the past decade."

The TUC's Duncan Weldon has addressed the case of robots in the present day, and came to much the same conclusion. He writes that the rising profit share of income is concentrated almost entirely in the finance sector, and argues the likely cause is that that sector managed to ensure that the distribution of risk in innovation was spread widely, while the distribution of the the rewards was increasingly narrow.

Wheldon's conclusion is that the problem in the present day is less of a problem than it seems: with well-targeted redistribution of wealth, the benefits of productivity growth in the sectors where innovation has been successful can be used to pay for decent services everywhere else. What we're seeing is not, then, a crisis in automation, but a simpler crisis in distribution.

I am inclined to agree with Weldon when it comes to the present day. The effect of automation today isn't categorically different from from the effect thirty years ago, but it combines with the receding desire for redistribution and the slack demand stemming from the financial crisis with pernicious results.

But when it comes to the effects of future automation, no-one the attitude that "we'll deal with it when we come to it" strikes me as dangerous. We don't know a huge amount about what the effects will be, but it's clear they'll happen gradually, over the next century; there's the very real risk of a "boiled frog" problem, where we don't realise that the entire system is in crisis until its too late.

At best, if the predictions are accurate, we've got an upheaval of similar magnitude to the Industrial Revolution. That resulted in massive gains the world over, but only after well over a century of struggle. Life for the average factory worker in the 1800s was hardly better than it was for the average agricultural labourer in the 1750s, though you can be certain that the merchant class saw a hefty improvement. It took world wars, nationalised industries, continued worker's struggle and massive redistribution of wealth to temper the distortions down to a level which could be described as sustainable.

Ideally, we should be planning to achieve the gains of the Industrial Revolution without the 18-hour days, sundering of families and massive environmental upheaval that came alongside it. Burying our heads in the sand until the 21st century's dark satanic mills have already arisen is not the best way to bring that about.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA