Scroungers, fraudsters and parasites: how media coverage affects our view of benefit claimants

The public discourse of welfare in the UK seems to be caught in a vicious circle, where the media, politicians and public feed into each other.

In 1942 Beveridge set out a plan for a system of social security which would be free of the stigma associated with earlier forms of public assistance.

Seventy years later, it would be hard to argue that benefit stigma has disappeared. On the contrary, outlandish slurs against benefit claimants as a group have become an accepted part of the political language, and the default setting for public attitudes is widely seen as one of suspicion and resentment. As one disabled claimant described it:  

There’s that awful feeling that people are watching you… even just your neighbours, because there is just this feeling of just, sort of unpleasantness.

An unemployed claimant sums up the dominant public view of people on benefits:

Parasites, skivers, work-shy, lazy, stupid, feckless…                                                                                          

Those quotations come from focus groups we conducted alongside a specially commissioned poll and analysis of media coverage for our report "Benefits stigma in Britain", commissioned by the charity Elizabeth Finn Care. Our aim was to provide a map of stigma as it exists today and to understand the factors behind it.

One of the key findings from the survey is that British people do not generally believe that claiming benefits is something that people should be ashamed of – only a small minority agree strongly when asked, "would you yourself be ashamed to claim benefits?" (About 10 per cent). It is not benefit receipt itself which attracts stigma, but beliefs about how "deserving" claimants are – how great their need is, how responsible they are for their situation, whether they have worked in the past or will work in the future.

But how do members of the public, including benefit claimants themselves, arrive at opinions about how deserving claimants are in general? It is sometimes assumed that views are a transparent expression of personal experience – as when politicians uncritically retail grievances against claimants they have heard on the doorstep. Alternatively, negative attitudes are sometimes written off as an expression of pure prejudice or ideology. Both of these approaches ignore the role that second-hand information is likely to play when people make judgements about how deserving claimants are.

To see how important secondary sources of information such as the media can be, consider this finding from our survey. We asked claimants of sickness and disability benefits how visible their conditions were in a range of social contexts – being seen in the street, meeting someone properly, knowing someone quite well and so on. Only 21 per cent of claimants said that their condition would be obvious to someone in the street.  

This indicates just how thin the information available to assess deservingness can be, which will tend to make information from other sources more important. So what sort of information about claimants do people receive from the media? Using a database of 6,600 national press articles between 1995-2011, we quantified the use of language about such aspects as "fraud" or "need", and the appearance of specific themes such as "never worked/hasn't worked for very long time", "better off on benefits" and so on. 

Perhaps the most striking finding was an extraordinarily disproportionate focus on benefit fraud: some 29 per cent of news stories across all titles referenced fraud over the period. Bear in mind that DWP’s estimate of fraud across all benefits is 0.7 per cent. We also looked at the sort of stories which referenced fraud: not surprisingly a large share were tabloid stories based on individual cases, but perhaps more surprisingly, a large majority originated in the Westminster policy process – stories based on statements by ministers and MP's, select committee reports, statements from think-tanks and pressure groups and so on. If the UK media seems to have a strange obsession with benefit fraud, this reflects the obsessions of the political class.

It seems that the disproportionate focus on fraud in the press affects the public’s perceptions of deservingness, because people supplement the limited information from direct experience with information derived from the media. In our survey we asked respondents to estimate how many claims were outright fraudulent. This showed the British public believes that one in four out of work claimants is committing fraud – and this seems highly consistent with the level of media coverage of benefits. There is also a striking relationship between the amount of news coverage of fraud in particular titles and the estimated fraud levels among readers of those titles, illustrated in the chart below.

Sources: Mori survey for Elizabeth Finn Care report; 20 per cent sample of articles in media database for Elizabeth Finn Care report. Click for big

This brings us back to our starting point: it is perceived deservingness which drives benefit stigma, and public discourse around social security in the UK seems almost to be designed to make claimants seem undeserving. This is not just about fraud, but also about other sources of "undeservingness". In fact, over recent years fraud has become less dominant in critical coverage of benefits, yielding to a language of "non-reciprocity" or "scrounging" (terms such as "handout", "feckless", "something for nothing"). We find similar trends in the content of articles: in more recent years (post-2003) the press has devoted somewhat less space to fraud and a lot more to people who (it is held) shouldn’t be claiming for reasons other than fraud. We also see significant increases in the use of such well-worn stigmatising themes as large families, anti-social behaviour and claimants who have never worked.

Source: Consistent set of UK national titles (Times, Guardian, Independent, Mail, Mirror) from media database for Elizabeth Finn Care report.

We believe the report offers strong evidence that the public discourse about welfare has an impact on the public’s beliefs about benefit claimants – including the beliefs of claimants themselves, who in our focus groups were keen to distance themselves from "scroungers". And in the case of benefit fraud, the evidence suggests that it is the politics of welfare which drives disproportionate press coverage.

A particularly worrying aspect is that there now seems to be a feedback loop between politics, media coverage and public attitudes: over the last three years politicians of all parties have sought to calibrate their statements to reflect what they say members of the public have told them (call it the "Gillian Duffy effect").

In other words, the public discourse of welfare in the UK seems to be caught in a vicious circle. That was an eventuality Beveridge never anticipated when he set out his plan for a stigma-free social security system.  

Only 21% of disability benefit claimants describe their condition as visible. Photograph: Getty Images

Ben Baumberg is a Lecturer at the University of Kent and co-editor of the collaborative blog Inequalities, Kate Bell works mainly at Child Poverty Action Group, and Declan Gaffney is a policy consultant specialising in social security, labour markets and equality. Together they published "Benefits stigma in Britain".

Photo: Getty Images
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Our treatment of today's refugees harks back to Europe's darkest hour

We mustn't forget the lessons of the Second World War in the face of today's refugee crisis, says Molly Scott Cato.

In the 1930s, thousands of persecuted people fled Europe. Our own press ignominiously reported these as "Stateless Jews pouring into this country" and various records exist from that time of public officials reassuring readers that no such thing would be allowed under their watch.

With the benefit of historical hindsight we now know what fate awaited many of those Jews who were turned away from sanctuary. Quite rightly, we now express horror about the Holocaust, an iconic example of the most shocking event of human history, and pledge ourselves to stop anything like it happening again. 

Yet as Europe faces its worst refugee crisis since the Second World War we are witnessing a deafening cacophony of xenophobic voices in response to people fleeing their own present-day horror. We must therefore reflect on whether there is an uncomfortable parallel in the language being used to describe those seeking asylum today and the language used to describe Jews seeking refuge in the 1930s.

Our response to the current refugee crisis suggests we feel fearful and threatened by the mass movement of desperate people; fearful not just of sharing what we have but also of the sense of disorganisation and chaos. Does the fact that these refugees are from Syria, Libya, Iraq and Afghanistan, and so not part of our continent, provide an excuse to allow them to be bombed at home or drowned during their desperate journey to safety?

We are not helped by the poorly informed public debate which—perhaps intentionally—conflates three quite different movements of people: free movement within the EU, irregular or unauthorised migration and the plight of the Middle Eastern refugees. While our misguided foreign policy and unwillingness to tackle change may give us a moral responsibility for those fleeing famine and conflict, our responsibility towards refugees from war zones is clear under international law.

Due to our commitments to the UN Refugee Convention, the vast majority of Syrian refugees who reach our territory are given asylum but the UK has taken fewer Syrian refugees than many other European countries. While Germany admitted around 41,000 asylum-seekers in 2014 alone, the UK has taken in fewer than 7000.

The problem is that any sense of compassion we feel conflicts with our perception of the economic constraints we face. In spite of being the fifth largest economy in the world we feel poor and austerity makes us feel insecure. However, when actually confronted with people in crisis our humanity can come to the fore. A friend who spent her holiday in Greece told me that she saw local people who are themselves facing real poverty sharing what they had with the thousands of refugees arriving from Turkey.

A straightforward response to the growing sense of global crisis would be to restore the authority of the UN in managing global conflict, a role fatally undermined by Tony Blair's decision to go to war in Iraq. Our role should be to support UN efforts in bringing about strong governments in the region, not taking the misguided ‘coalition of the willing’ route and running foreign policy based on self-interest and driven by the demands of the oil and arms industries.

We also need EU policy-makers to show leadership in terms of solidarity: to co-operate over the acceptance of refugees and finding them safe routes into asylum, something the European Greens have consistently argued for. The EU Commission and Parliament are in clear agreement about the need for fixed quotas for member states, a plan that is being jeopardised by national government’s responding to right-wing rather than compassionate forces in their own countries.

Refugees from war-torn countries of the Middle East need asylum on a temporary basis, until the countries they call home can re-establish security and guarantee freedom from oppression.

The responsibility of protecting refugees is not being shared fairly and I would appeal to the British people to recall our proud history of offering asylum. Without the benefit of mass media, the excuse of ignorance that can help to explain our failure to act in the 1930s is not available today. We must not repeat the mistakes of that time in the context of today’s crisis, mistakes which led to the deaths of so many Jews in the Nazi death camps. 

Molly Scott Cato is Green MEP for the southwest of England, elected in May 2014. She has published widely, particularly on issues related to green economics. Molly was formerly Professor of Strategy and Sustainability at the University of Roehampton.