Scroungers, fraudsters and parasites: how media coverage affects our view of benefit claimants

The public discourse of welfare in the UK seems to be caught in a vicious circle, where the media, politicians and public feed into each other.

In 1942 Beveridge set out a plan for a system of social security which would be free of the stigma associated with earlier forms of public assistance.

Seventy years later, it would be hard to argue that benefit stigma has disappeared. On the contrary, outlandish slurs against benefit claimants as a group have become an accepted part of the political language, and the default setting for public attitudes is widely seen as one of suspicion and resentment. As one disabled claimant described it:  

There’s that awful feeling that people are watching you… even just your neighbours, because there is just this feeling of just, sort of unpleasantness.

An unemployed claimant sums up the dominant public view of people on benefits:

Parasites, skivers, work-shy, lazy, stupid, feckless…                                                                                          

Those quotations come from focus groups we conducted alongside a specially commissioned poll and analysis of media coverage for our report "Benefits stigma in Britain", commissioned by the charity Elizabeth Finn Care. Our aim was to provide a map of stigma as it exists today and to understand the factors behind it.

One of the key findings from the survey is that British people do not generally believe that claiming benefits is something that people should be ashamed of – only a small minority agree strongly when asked, "would you yourself be ashamed to claim benefits?" (About 10 per cent). It is not benefit receipt itself which attracts stigma, but beliefs about how "deserving" claimants are – how great their need is, how responsible they are for their situation, whether they have worked in the past or will work in the future.

But how do members of the public, including benefit claimants themselves, arrive at opinions about how deserving claimants are in general? It is sometimes assumed that views are a transparent expression of personal experience – as when politicians uncritically retail grievances against claimants they have heard on the doorstep. Alternatively, negative attitudes are sometimes written off as an expression of pure prejudice or ideology. Both of these approaches ignore the role that second-hand information is likely to play when people make judgements about how deserving claimants are.

To see how important secondary sources of information such as the media can be, consider this finding from our survey. We asked claimants of sickness and disability benefits how visible their conditions were in a range of social contexts – being seen in the street, meeting someone properly, knowing someone quite well and so on. Only 21 per cent of claimants said that their condition would be obvious to someone in the street.  

This indicates just how thin the information available to assess deservingness can be, which will tend to make information from other sources more important. So what sort of information about claimants do people receive from the media? Using a database of 6,600 national press articles between 1995-2011, we quantified the use of language about such aspects as "fraud" or "need", and the appearance of specific themes such as "never worked/hasn't worked for very long time", "better off on benefits" and so on. 

Perhaps the most striking finding was an extraordinarily disproportionate focus on benefit fraud: some 29 per cent of news stories across all titles referenced fraud over the period. Bear in mind that DWP’s estimate of fraud across all benefits is 0.7 per cent. We also looked at the sort of stories which referenced fraud: not surprisingly a large share were tabloid stories based on individual cases, but perhaps more surprisingly, a large majority originated in the Westminster policy process – stories based on statements by ministers and MP's, select committee reports, statements from think-tanks and pressure groups and so on. If the UK media seems to have a strange obsession with benefit fraud, this reflects the obsessions of the political class.

It seems that the disproportionate focus on fraud in the press affects the public’s perceptions of deservingness, because people supplement the limited information from direct experience with information derived from the media. In our survey we asked respondents to estimate how many claims were outright fraudulent. This showed the British public believes that one in four out of work claimants is committing fraud – and this seems highly consistent with the level of media coverage of benefits. There is also a striking relationship between the amount of news coverage of fraud in particular titles and the estimated fraud levels among readers of those titles, illustrated in the chart below.

Sources: Mori survey for Elizabeth Finn Care report; 20 per cent sample of articles in media database for Elizabeth Finn Care report. Click for big

This brings us back to our starting point: it is perceived deservingness which drives benefit stigma, and public discourse around social security in the UK seems almost to be designed to make claimants seem undeserving. This is not just about fraud, but also about other sources of "undeservingness". In fact, over recent years fraud has become less dominant in critical coverage of benefits, yielding to a language of "non-reciprocity" or "scrounging" (terms such as "handout", "feckless", "something for nothing"). We find similar trends in the content of articles: in more recent years (post-2003) the press has devoted somewhat less space to fraud and a lot more to people who (it is held) shouldn’t be claiming for reasons other than fraud. We also see significant increases in the use of such well-worn stigmatising themes as large families, anti-social behaviour and claimants who have never worked.

Source: Consistent set of UK national titles (Times, Guardian, Independent, Mail, Mirror) from media database for Elizabeth Finn Care report.

We believe the report offers strong evidence that the public discourse about welfare has an impact on the public’s beliefs about benefit claimants – including the beliefs of claimants themselves, who in our focus groups were keen to distance themselves from "scroungers". And in the case of benefit fraud, the evidence suggests that it is the politics of welfare which drives disproportionate press coverage.

A particularly worrying aspect is that there now seems to be a feedback loop between politics, media coverage and public attitudes: over the last three years politicians of all parties have sought to calibrate their statements to reflect what they say members of the public have told them (call it the "Gillian Duffy effect").

In other words, the public discourse of welfare in the UK seems to be caught in a vicious circle. That was an eventuality Beveridge never anticipated when he set out his plan for a stigma-free social security system.  

Only 21% of disability benefit claimants describe their condition as visible. Photograph: Getty Images

Ben Baumberg is a Lecturer at the University of Kent and co-editor of the collaborative blog Inequalities, Kate Bell works mainly at Child Poverty Action Group, and Declan Gaffney is a policy consultant specialising in social security, labour markets and equality. Together they published "Benefits stigma in Britain".

Getty Images.
Show Hide image

Article 50: Theresa May tries to charm the EU but danger lies ahead

As the Prime Minister adopts a more conciliatory stance, she risks becoming caught between party and country. 

She may have been a "reluctant" one but a Remainer Theresa May was. The Prime Minister's first mission was to reassure her viscerally anti-EU party that Brexit meant Brexit. Today, by invoking Article 50, she has proved true to her word.

In this new arena, it is not Britain that has "taken back control" but the EU. When Brussels drew up the divorce proceedings it did so with the intention of maximising its influence. The withdrawal deal that Britain reaches must be approved by at least 72 per cent of member states, representing 65 per cent of the EU’s population. The two-year deadline for leaving can only be extended by unanimous agreement. Even the much-maligned European Parliament has a vote.

While keeping her famously regicidal party on side, May must also charm her 27 EU counterparts. In her Commons statement on Article 50, she unmistakably sought to do so. The PM spoke repeatedly of a new "deep and special partnership" between Britain and the EU, consciously eschewing the language of divorce. In contrast to Donald Trump, who pines for the EU's collapse, May declared that "perhaps now more than ever, the world needs the liberal, democratic values of Europe" (prompting guffaws and jeers from Tim Farron's party and the opposition benches). Indeed, at times, her statement echoed her pro-Remain campaign speech. 

Having previously argued that "no deal is better than a bad deal", the Prime Minister entirely ignored the possibility of failure (though in her letter to the EU she warned that security cooperation "would be weakened" without an agreement). And, as she has done too rarely, May acknowledged "the 48 per cent" who voted Remain. "I know that this is a day of celebration for some and disappointment for others," she said. "The referendum last June was divisive at times. Not everyone shared the same point of view, or voted in the same way. The arguments on both side were passionate." 

Having repeatedly intoned that "we're going to make a success" of Brexit, May showed flashes of scepticism about the path ahead. She warned of negative "consequences" for the UK: "We know that we will lose influence over the rules that affect the European economy. We know that UK companies that trade with the EU will have to align with rules agreed by institutions of which we are no longer a part, just as we do in other overseas markets. We accept that." May also acknowledged that any deal would have to be followed by a "phased process of implementation" (otherwise known as transitional agreement) to prevent the UK falling over what the PM once called the "cliff-edge". 

In Brussels, such realism will be welcomed. Many diplomats have been stunned by the Brexiteers' Panglossian pronouncements, by their casual insults (think Boris Johnson's reckless war references). As the UK seeks to limit the negative "consequences" of a hard Brexit, it will need to foster far greater goodwill. Today, May embarked on that mission. But as the negotiations unfold, with the EU determined for the UK to settle a hefty divorce bill (circa £50bn) at the outset, the Prime Minister will find herself torn between party and country. Having delighted the Brexit-ultras to date, will she now risk alienating the Mail et al? The National Insurance debacle, which saw the government blink in the face of a small rebellion, was regarded by Remainers as an ominous precedent. May turned on the charm today but it will take far longer to erase the animosity and suspicion of the last nine months. 

George Eaton is political editor of the New Statesman.