Scroungers, fraudsters and parasites: how media coverage affects our view of benefit claimants

The public discourse of welfare in the UK seems to be caught in a vicious circle, where the media, politicians and public feed into each other.

In 1942 Beveridge set out a plan for a system of social security which would be free of the stigma associated with earlier forms of public assistance.

Seventy years later, it would be hard to argue that benefit stigma has disappeared. On the contrary, outlandish slurs against benefit claimants as a group have become an accepted part of the political language, and the default setting for public attitudes is widely seen as one of suspicion and resentment. As one disabled claimant described it:  

There’s that awful feeling that people are watching you… even just your neighbours, because there is just this feeling of just, sort of unpleasantness.

An unemployed claimant sums up the dominant public view of people on benefits:

Parasites, skivers, work-shy, lazy, stupid, feckless…                                                                                          

Those quotations come from focus groups we conducted alongside a specially commissioned poll and analysis of media coverage for our report "Benefits stigma in Britain", commissioned by the charity Elizabeth Finn Care. Our aim was to provide a map of stigma as it exists today and to understand the factors behind it.

One of the key findings from the survey is that British people do not generally believe that claiming benefits is something that people should be ashamed of – only a small minority agree strongly when asked, "would you yourself be ashamed to claim benefits?" (About 10 per cent). It is not benefit receipt itself which attracts stigma, but beliefs about how "deserving" claimants are – how great their need is, how responsible they are for their situation, whether they have worked in the past or will work in the future.

But how do members of the public, including benefit claimants themselves, arrive at opinions about how deserving claimants are in general? It is sometimes assumed that views are a transparent expression of personal experience – as when politicians uncritically retail grievances against claimants they have heard on the doorstep. Alternatively, negative attitudes are sometimes written off as an expression of pure prejudice or ideology. Both of these approaches ignore the role that second-hand information is likely to play when people make judgements about how deserving claimants are.

To see how important secondary sources of information such as the media can be, consider this finding from our survey. We asked claimants of sickness and disability benefits how visible their conditions were in a range of social contexts – being seen in the street, meeting someone properly, knowing someone quite well and so on. Only 21 per cent of claimants said that their condition would be obvious to someone in the street.  

This indicates just how thin the information available to assess deservingness can be, which will tend to make information from other sources more important. So what sort of information about claimants do people receive from the media? Using a database of 6,600 national press articles between 1995-2011, we quantified the use of language about such aspects as "fraud" or "need", and the appearance of specific themes such as "never worked/hasn't worked for very long time", "better off on benefits" and so on. 

Perhaps the most striking finding was an extraordinarily disproportionate focus on benefit fraud: some 29 per cent of news stories across all titles referenced fraud over the period. Bear in mind that DWP’s estimate of fraud across all benefits is 0.7 per cent. We also looked at the sort of stories which referenced fraud: not surprisingly a large share were tabloid stories based on individual cases, but perhaps more surprisingly, a large majority originated in the Westminster policy process – stories based on statements by ministers and MP's, select committee reports, statements from think-tanks and pressure groups and so on. If the UK media seems to have a strange obsession with benefit fraud, this reflects the obsessions of the political class.

It seems that the disproportionate focus on fraud in the press affects the public’s perceptions of deservingness, because people supplement the limited information from direct experience with information derived from the media. In our survey we asked respondents to estimate how many claims were outright fraudulent. This showed the British public believes that one in four out of work claimants is committing fraud – and this seems highly consistent with the level of media coverage of benefits. There is also a striking relationship between the amount of news coverage of fraud in particular titles and the estimated fraud levels among readers of those titles, illustrated in the chart below.

Sources: Mori survey for Elizabeth Finn Care report; 20 per cent sample of articles in media database for Elizabeth Finn Care report. Click for big

This brings us back to our starting point: it is perceived deservingness which drives benefit stigma, and public discourse around social security in the UK seems almost to be designed to make claimants seem undeserving. This is not just about fraud, but also about other sources of "undeservingness". In fact, over recent years fraud has become less dominant in critical coverage of benefits, yielding to a language of "non-reciprocity" or "scrounging" (terms such as "handout", "feckless", "something for nothing"). We find similar trends in the content of articles: in more recent years (post-2003) the press has devoted somewhat less space to fraud and a lot more to people who (it is held) shouldn’t be claiming for reasons other than fraud. We also see significant increases in the use of such well-worn stigmatising themes as large families, anti-social behaviour and claimants who have never worked.

Source: Consistent set of UK national titles (Times, Guardian, Independent, Mail, Mirror) from media database for Elizabeth Finn Care report.

We believe the report offers strong evidence that the public discourse about welfare has an impact on the public’s beliefs about benefit claimants – including the beliefs of claimants themselves, who in our focus groups were keen to distance themselves from "scroungers". And in the case of benefit fraud, the evidence suggests that it is the politics of welfare which drives disproportionate press coverage.

A particularly worrying aspect is that there now seems to be a feedback loop between politics, media coverage and public attitudes: over the last three years politicians of all parties have sought to calibrate their statements to reflect what they say members of the public have told them (call it the "Gillian Duffy effect").

In other words, the public discourse of welfare in the UK seems to be caught in a vicious circle. That was an eventuality Beveridge never anticipated when he set out his plan for a stigma-free social security system.  

Only 21% of disability benefit claimants describe their condition as visible. Photograph: Getty Images

Ben Baumberg is a Lecturer at the University of Kent and co-editor of the collaborative blog Inequalities, Kate Bell works mainly at Child Poverty Action Group, and Declan Gaffney is a policy consultant specialising in social security, labour markets and equality. Together they published "Benefits stigma in Britain".

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What happens when a president refuses to step down?

An approaching constitutional crisis has triggered deep political unrest in the Congo.

Franck Diongo reached his party’s headquarters shortly after 10am and stepped out of a Range Rover. Staff and hangers-on rose from plastic chairs to greet the president of the Mouvement Lumumbiste Progressiste (MLP), named after the first elected leader of the Democratic Republic of Congo.

Diongo, a compact and powerfully built man, was so tightly wound that his teeth ground as he talked. When agitated, he slammed his palms on the table and his speech became shrill. “We live under a dictatorial regime, so it used the security forces to kill us with live rounds to prevent our demonstration,” he said.

The MLP is part of a coalition of opposition parties known as the Rassemblement. Its aim is to ensure that the Congolese president, Joseph Kabila, who has been president since 2001, leaves office on 19 December, at the end of his second and supposedly final term.

Yet the elections that were meant to take place late last month have not been organised. The government has blamed logistical and financial difficulties, but Kabila’s opponents claim that the president has hamstrung the electoral commission in the hope that he can use his extended mandate to change the rules. “Mr Kabila doesn’t want to quit power,” said Diongo, expressing a widespread belief here.

On 19 September, the Rassemblement planned a march in Kinshasa, the capital, to protest the failure to deliver elections and to remind the president that his departure from office was imminent. But the demonstration never took place. At sunrise, clashes broke out between police and protesters in opposition strongholds. The military was deployed. By the time peace was restored 36 hours later, dozens had died. Kabila’s interior minister, claiming that the government had faced down an insurrection, acknowledged the deaths of 32 people but said that they were killed by criminals during looting.

Subsequent inquiries by the United Nations and Human Rights Watch (HRW) told a different story. They recorded more fatalities – at least 53 and 56, respectively – and said that the state had been responsible for most of the deaths. They claimed that the Congolese authorities had obstructed the investigators, and the true number of casualties was likely higher. According to HRW, security forces had seized and removed bodies “in an apparent effort to hide the evidence”.

The UN found that the lethal response was directed from a “central command centre. . . jointly managed” by officials from the police, army, presidential bodyguard and intelligence agency that “authorised the use of force, including firearms”.

The reports validated claims made by the Rassemblement that it was soldiers who had set fire to several opposition parties’ headquarters on 20 September. Six men were killed when the compound of the UDPS party was attacked.

On 1 November, their funerals took place where they fell. White coffins, each draped in a UDPS flag, were shielded from the midday sun by a gazebo, while mourners found shade inside the charred building. Pierrot Tshibangu lost his younger sibling, Evariste, in the attack. “When we arrived, we found my brother’s body covered in stab marks and bullet wounds,” he recalled.

Once the government had suppressed the demonstration, the attorney general compiled a list of influential figures in the Rassemblement – including Diongo – and forbade them from leaving the capital. Kinshasa’s governor then outlawed all political protest.

It was easy to understand why Diongo felt embattled, even paranoid. Midway through our conversation, his staff apprehended a man loitering in the courtyard. Several minutes of mayhem ensued before he was restrained and confined under suspicion of spying for the government.

Kabila is seldom seen in public and almost never addresses the nation. His long-term intentions are unclear, but the president’s chief diplomatic adviser maintains that his boss has no designs on altering the constitution or securing a third term. He insists that Kabila will happily step down once the country is ready for the polls.

Most refuse to believe such assurances. On 18 October, Kabila’s ruling alliance struck a deal with a different, smaller opposition faction. It allows Kabila to stay in office until the next election, which has been postponed until April 2018. A rickety government of national unity is being put in place but discord is already rife.

Jean-Lucien Bussa of the CDER party helped to negotiate the deal and is now a front-runner for a ministerial portfolio. At a corner table in the national assembly’s restaurant, he told me that the Rassemblement was guilty of “a lack of realism”, and that its fears were misplaced because Kabila won’t be able to prolong his presidency any further.

“On 29 April 2018, the Congolese will go to the ballot box to vote for their next president,” he said. “There is no other alternative for democrats than to find a negotiated solution, and this accord has given us one.”

Diongo was scathing of the pact (he called it “a farce intended to deceive”) and he excommunicated its adherents from his faction. “They are Mr Kabila’s collaborators, who came to divide the opposition,” he told me. “What kind of oppositionist can give Mr Kabila the power to violate the constitution beyond 19 December?”

Diongo is convinced that the president has no intention of walking away from power in April 2018. “Kabila will never organise elections if he cannot change the constitution,” he warned.

Diongo’s anger peaked at the suggestion that it will be an uphill struggle to dislodge a head of state who has control of the security forces. “What you need to consider,” he said, “is that no army can defy a people determined to take control of their destiny . . . The Congolese people will have the last word!”

A recent poll suggested that the president would win less than 8 per cent of the vote if an election were held this year. One can only assume that Kabila is hoping that the population will have no say at all.

This article first appeared in the 01 December 2016 issue of the New Statesman, Age of outrage