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Why Norway is the best place in the world to be a writer

The Norwegian government keeps book publishers alive.

Travel to Norway and one thing strikes you right away: The country is really small. At about 5 million, its population is the size of Alabama’s. So selling a half-million copies of erudite books there, as Karl Ove Knausgaard has, is even more remarkable than it sounds. This is a tough one to fact-check, but I would estimate that on a per capita basis, his autobiographical series, My Struggle, has already sold about as well in Norway as The Great Gatsby has sold in America all time.

Norway's size contributed to the controversy surrounding My Struggle, and in turn its success. As several people told me when I went there to profile Knausgaard for The New Republic, everyone knows someone who knows someone who is a “character” in the books, usually identified by real name. Cathrine Sandnes, a magazine editor quoted in my article, told me she knows 20 or 30 people who appear in the book, as she does herself.

But there's another way in which Norway itself helps to explain the Knausgaard phenomenon: The country is one of the most enviable places in the world to be a writer or a publisher. Here’s why:

  • It’s become one of the world’s richest nations, owing to the oil boom that took hold in the '70s. Norway’s sovereign wealth fund is ranked number one in the world. And as a friend who works in the oil business and writes about it pointed out to me, it’s also one of the few “petrostates” that does not suffer from the “resource curse” – it is not plagued by corruption and/or a repressive regime. On the train from Oslo to Kristiansand, I met a shipbuilder for a company that services the offshore oil platforms, and he said, “We won the lottery in this country. We went from this [universal gesture of reeling in a fish] to this [universal gesture of rubbing cash between the fingers].” (The shipbuilder, a navy veteran, was holding a copy of Game of Thrones. He had already read Knausgaard, of course.) The UN Human Development Index, a measure of standard of living, pegs Norway at number one. Unfortunately for visitors, the cost of living is also extraordinary. Norway’s cities are 40–50 per cent more expensive than New York City. In a shop I saw a single can of soda selling for $6.
     
  • All public universities are essentially free to attend.
     
  • This seems like it cannot quite be true, but according to the CIA World Factbook, the adult literacy rate in Norway is 100 per cent.
     
  • With the combination of oil wealth and a robust Scandinavian state, government funding of culture is substantial. I spoke to a book critic named Trond Haugen at his workplace, the National Library of Norway, in Oslo. (I asked him to estimate how many of the 80 or so people in the public library’s cafeteria would have heard of Knausgaard, and he laughed: “Oh, 100 per cent.”) All published material in Norway is required by law to be deposited in the the National Library, and the library is currently digitizing everything in its collection. Everyone in the country will be able to view the material free online; for books under copyright, the patron will be able to access the text but not download it.
     
  • So long as a new Norwegian book passes quality control, Arts Council Norway purchases 1,000 copies of it to distribute to libraries – or 1,550 copies if it’s a children’s book. (This comes on top of the libraries’ acquisition budgets.) The purchasing scheme, I was told, keeps alive many small publishers that could not otherwise exist. American independent presses would drool at the prospect. Another effect of the scheme is that it subsidises writers as they build a career. They make royalties on those 1,000 copies – in fact, at a better royalty rate than the contractual standard. Books are also exempted from Norway’s value-added tax.
     
  • Some of these arts programs have been under threat since a more conservative government came into power last year. “Conservative” is relative, however. Norway has some of the world’s best-paid manual laborers and worst-paid CEOs, as a Norwegian executive told The Economist.
     
  • By business agreement, deep discounting of new books is essentially banned, as is the case in a number of European countries. This protects booksellers from the likes of Amazon, and it also means that the profits from blockbuster titles, which would otherwise be the most heavily discounted, subsidize all other books to an even greater degree than they do here. You could say that Knausgaard has kept a lot of writers in business.
     
  • The leading bookstore chains in Norway are owned by the major publishing companies. Some prominent industry figures in the US, such as Andrew Wylie and Mike Shatzkin, have recently suggested that the big publishers here, particularly Penguin Random House, ought to follow suit and get into the bookselling game. (Others in the business have noted that American publishers have tried this in the past without great success.)
     
  • Along with the purchasing scheme, the country lends significant support to writers and other artists directly. Renowned artists receive a guaranteed income, generally until retirement, and others are eligible for one- to five-year work grants. All this helps secure a place for Norway in world literature – a considerable challenge when your language is read by so few people. The pool of potential buyers for any given book is small, so publishers have to charge a high price for each copy to cover their costs, and that can further limit sales. It is possible that a writer like Knausgaard would have quit before writing My Struggle if he had to survive solely on the Norwegian market’s demand for literary fiction.
     
  • One downside for Norwegian readers: the small market and the substantial cost of translation mean that many great works are not available in Norwegian. This is a source of frustration for Knausgaard. To satisfy his interest in Rimbaud, a Frenchman, he owns a copy of a biography that was published in English in the US. By necessity he also reads books in English that were written in a third language. Knausgaard’s English is excellent, but still, it’s a problem. It’s sort of like looking at a photocopy of a photocopy of a photograph.
     
  • It is also the case that many highly regarded Norwegian books are not available in America, where translated books have a shamefully hard time breaking through. Knausgaard’s debut novel, Out of the World, is still not available in English. Someone should rectify that. If I could read Norwegian, I would also be reading Knausgaard’s friend Geir Angell Øygarden’s Bagdad Indigo. It’s an account of wartime Iraq reported largely among “human shield” activists, in dangerous conditions. If you have read about Angell Øygarden in My Struggle or in my profile, you might appreciate that his working title was Against Better Judgment. “This could also serve as his motto in life,” Knausgaard writes of him in Book Six of My Struggle.
     
  • Partly to introduce more foreign works to Norway, Knausgaard has co-founded a small press, based in Norway, called Pelikanen. His brother, Yngve, designs the covers. Much of what they publish is translated. Among American writers, they have published Katie Kitamura and they plan to bring out Ben Marcus as well as Charles Jackson’s classic, The Lost Weekend.
     
  • Knausgaard said he has always thought of My Struggle as a novel, and it is billed as a novel on the Norwegian editions. We spoke about what makes it a novel and not a memoir, since most names are authentic and he corrected “errors” in his account. (The American hardcover publisher, Archipelago Books, chose not to label it one way or the other.) Among his several responses, he said that Norway has no real tradition of memoir as an art form, as distinct from autobiographies by public figures. He also said he was never asked the kind of question I was asking until the books were published in English.

Evan Hughes is the author of Literary Brooklyn.

This article first appeared in newrepublic.com

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Why a man soiling himself was one of my Olympic highlights

The joy of the Olympics is how easy it is to drop in and form strong opinions about the best way to win in any discipline.

There used to be a rumour that a newspaper (now defunct) had in its possession some compromising photographs of the wife of a beloved TV entertainer (now dead) romancing a chihuahua. I mention this because I think John Inverdale must have a similar hold over BBC Sport bosses. How else does he get such great gigs? At the Olympics, if he wasn’t being corrected by Andy Murray about the existence of women, he was having water droplets “accidentally” shaken over him by a sour-faced Steve Redgrave as he aired out his umbrella.

Then again, perhaps Inverdale’s continued employment is the salt in the caramel, or the Tabasco in a Bloody Mary: a small irritant, designed to give a kick to what would otherwise be bland niceness shading into enforced cheeriness. The rest of the Olympic presenters (grumpy Sir Steve possibly excepted) were a bunch of lambs: the sweet Helen Skelton, and the even sweeter Mark Foster and Rebecca Adlington, hosting the swimming; Matt Baker from The One Show and Beth Tweddle doing the gymnastics; that poor bloke they put on the beach so that leery passers-by and lecherous drunken couples could get into his shot. With 306 events over 19 days, I felt as if Clare Balding had moved into my spare room, we were spending so much time together. (The fact I didn’t want to smash my screen every time she came on is proof that she’s worth every penny of her £500,000 salary.)

The time zone difference could have made these Olympics a washout for British viewers, but the BBC used its red-button technology sensibly, and the presenters (mostly) coped with pretending they didn’t know what was going to happen while hosting the highlight reels. Someone at New Broadcasting House even grew a pair as the first week went on and stopped news programmes from intruding on the medal action. Earlier in the week, viewers had been forced to hop from BBC1 to BBC4 to BBC2 to follow their favourite events, the change sometimes occurring at an inopportune moment.

The joy of the Olympics is how easy it is to drop in and form strong opinions about the best way to win in any discipline. Unlike football, say, where true enjoyment requires memorising rafts of statistics and forming strong opinions about the transfer market, all Olympics coverage is designed for people who couldn’t tell one end of a derny bike from the other five minutes ago. Who really understands the rules of the omnium? Luckily, it turns out you don’t need to.

I thought I was going to hate the Olympics, which took place in the shadow of controversies over drug testing, the US swimmer Ryan Lochte’s faked robbery and Caster Semenya’s hormone levels. For all the guff about the international hand of friendship, the Games are a ruthless commercial enterprise, and one in which global inequalities are harshly self-evident. Are Americans just better athletes than the rest of the world? Clearly not. Money buys success. Could most of us, even given a trainer, dietician and acres of free time, qualify for any of these sports? No. Genetically, most of us are Morlocks compared to these people.

Nonetheless, all the natural (and artificial) advantages in the world can’t win you a gold medal if you sit on your sofa and eat Pringles all day. One of my favourite competitions was the gymnastics, where Simone Biles of the United States seemed to dominate effortlessly. Yes, being 4ft 8in clearly helps her – her shorter steps allow her to pack in more tumbles – but she’s still willing to do a somersault on a bar four inches wide. (The dangers of the discipline became clear when the French gymnast Samir Aït Saïd snapped his leg landing off the vault on the first day of qualifying rounds.) In the 50-kilometre race walk, Yohann Diniz pooed himself, collap­sed twice – and still finished in eighth place.

These are the Olympic moments I cherish. Usain Bolt makes it look too easy, which is boring. Without a narrative, sport is little more than a meaningless spectacle – a Michael Bay film or the latest Call of Duty. Luckily, Team GB seemed to heed the call for drama, delivering us a penalty shoot-out victory in the women’s hockey (and a team with a married couple in it); a comeback for Mo Farah after the allegations against his coach Alberto Salazar; and a surprising failure for Tom Daley in the 10-metre dive. We also got to see Laura Trott and Jason Kenny’s races through each other’s eyes.

In other words, bring on Tokyo 2020, so I can grouse about the money and the drugs and the inequality right up to the moment the first person shits themselves – and still finishes the race. Truly, human endeavour is a beautiful sight to behold. 

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser