Why is no one challenging the misogyny on Celebrity Big Brother?

The revelation that Jim Davidson, Evander Holyfield and Dappy from N-Dubz are acting like misogynists is hardly shocking. The depressing and dispiriting thing is how ordinary and everyday their attitudes are, and how little their behaviour was challenged.

I’ll get the embarrassing confession out of the way quickly – I have been watching Celebrity Big Brother. I’ve been ill! I’ve had the flu! But there’s no excuse. I started watching in the hope of some Liz Jones-generated outrage, which predictably hasn’t materialised. I kept watching after getting hooked on a love triangle between some bloke out of Blue, a glamour model and an actress. But I’m stopping watching now. The hatred and aggression towards women from the male housemates has reached despair-for-humanity levels, and I can’t take it any more.

I know what you’re thinking – you’re watching Big Brother, and you’re surprised that it’s making you despair for humanity? But hear me out. What’s making me despair is not the shocking revelation that Jim Davidson, Evander Holyfield and Dappy from N-Dubz are misogynists. The depressing and dispiriting thing is how ordinary and everyday their attitudes are, so much so that their chauvinistic beliefs and harassing behaviour can pass by without challenge or comment, either from their fellow housemates, or from the show’s producers.

The main target of their hostility is 26-year-old Luisa Zissman, cupcake entrepreneur and runner-up in last year’s series of The Apprentice. Perhaps she is a very difficult person to live with, although that hasn’t come across. Her main crime, it would appear, is having the audacity to be young, beautiful and self-confident, and to admit to having a healthy and active sex life. She has been very candid and open about her bisexuality and her enjoyment of group sex, and although I’ll admit to finding people who go on and on about all the wild sex they are having a little bit tedious, that’s as far as my judgment goes. In the Big Brother house, however, her sex life is a weapon to be wielded against her, a tool to discredit her in disagreements.

 

In Saturday night’s episode, Dappy – a man who deliberately leaked a photograph of his genitals to promote his own career – followed Luisa around the house, shouting at her that she is “dirty, disgusting, loose”, that she is a slag and a whore, that her daughter should be ashamed of her. He proclaimed loudly and surely that such things are different for men than for women; that while a man who sleeps with five women is a pig, a woman who sleeps with five men is a slag, and “I would rather be a pig than a slag”. Despite Luisa’s clear, calm, but obviously distressed pleas for him to walk away and leave her alone, he followed her from room to room, repeating his sexist tirade, and encouraging bystanders to join in the denunciation. Meanwhile, Evander Holyfield mocked Luisa and her friend Jasmine for thinking there could ever be such thing as equality between the sexes. Jim Davidson apportioned fifty per cent of the blame for the abuse on to Luisa herself – something he later explained by the fact that “I’m a male chauvinist pig”. So that’s alright then. I had assumed he was a nasty, bullying woman-hater, but it turns out he’s just one of those loveable male chauvinist pigs you used to hear about it.

The sexist attitudes held by Dappy and his allies don’t surprise me, and nor does his aggressive and harassing manner of expressing them. But what shocked and disturbed me was that nobody intervened. The rest of the housemates were studiously silent, and when pushed to comment, were keen to interpret it as an argument where blame lay equally on both sides. And if the programme-makers noticed the sexism and harassment that was going on, they didn’t share their concern with the viewers. A few days earlier, Evander Holyfield made some pronouncements about homosexuality being abnormal and like a disability – comments which rightly saw him quickly and publicly rebuked by the show’s producers, and which may result in an Ofcom investigation. It is striking that the public expression of one category of morally reprehensible views is so unacceptable that the programme-makers are forced into condemnation; but when the target of your views is women, it is unlikely that anyone will even notice. You can jokingly and self-deprecatingly make reference to your sexism, as Davidson has done, and still be cheered by the crowds assembled outside.

We know that the Big Brother house is rarely a hotbed of liberal, progressive thought. But the “Jade Goody Big Brother racism row”, as it is now officially known, prompted an important debate and a great deal of national introspection about race relations. The individuals at the centre of those events had to be carefully ferreted away from the crowds and the cameras, while the conversation about what this means about our society and our culture dominated the media. As I watched Saturday evening’s episode, what frustrated me most was not the sexist behaviour I was watching, but the certain knowledge that the hatred towards women being expressed in there isn’t going to trigger any national soul-searching about societal misogyny. And not just because I was the only one watching.

 

Last year's Apprentice runner-up Luisa Zissman has been the main target of the CBB misogyny. Photo: Getty

Rebecca Reilly-Cooper is a lecturer in Political Theory at the University of Warwick. She tweets as @boodleoops.

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As it turns out, the Bake Off and the Labour party have a lot in common

And I'm not just talking about the fact they've both been left with a old, wrinkly narcissist.

I wonder if Tom Watson and Paul Hollywood are the same person? I have never seen them in the same room together – neither in the devil’s kitchen of Westminster, nor in the heavenly Great British Bake Off marquee. Now the Parliamentary Labour Party is being forced to shift to the ­political equivalent of Channel 4, and the Cake Meister is going with. As with the Labour Party under Jeremy Corbyn, so with Bake Off: the former presenters have departed, leaving behind the weird, judgemental, wrinkly old narcissist claiming the high ground of loyalty to the viewers – I mean members.

Is the analogy stretched, or capable of being still more elasticised? Dunno – but what I do know is that Bake Off is some weird-tasting addictive shit! I resisted watching it at all until this season, and my fears were justified. When I took the first yummy-scrummy bite, I was hooked even before the camera had slid across the manicured parkland and into that mad and misty realm where a couple of hours is a long time . . . in baking, as in contemporary British politics. It’s a given, I know, that Bake Off is a truer, deeper expression of contemporary Britain’s animating principle than party, parliament, army or even monarch. It is our inner Albion, reached by crossing the stormy sound of our own duodenums. Bake Off is truer to its idea of itself than any nation state – or mythical realm – could ever be, and so inspires a loyalty more compelling.

I have sensed this development from afar. My not actually watching the programme adds, counterintuitively, to the perspicacity of my analysis: I’m like a brilliant Kremlinologist, confined to the bowels of Bletchley Park, who nonetheless sifts the data so well that he knows when Khrushchev is constipated. Mmm, I love cake! So cried Marjorie Dawes in Little Britain when she was making a mockery of the “Fatfighters” – and it’s this mocking cry that resounds throughout contemporary Britain: mmm! We love cake! We love our televisual cake way more than real social justice, which, any way you slice it, remains a pie in the sky – and we love Bake Off’s mixing bowl of ethnicity far more than we do a melting pot – let alone true social mobility. Yes, Bake Off stands proxy for the Britain we’d like to be, but that we can’t be arsed to get off our arses and build, because we’re too busy watching people bake cakes on television.

It was Rab Butler, Churchill’s surprise choice as chancellor in the 1951 Tory government, who popularised the expression “the national cake” – and our new, immaterial national cake is a strange sort of wafer, allowing all of us who take part in Paul’s-and-Mary’s queered communion to experience this strange transubstantiation: the perfect sponge rising, as coal is once more subsidised and the railways renationalised.

Stupid, blind, improvident Tom Watson, buggering off like that – his battles with the fourth estate won’t avail him when it comes to the obscurity of Channel 4. You’ll find yourself sitting there alone in your trailer, Tom, neatly sculpting your facial hair, touching up your maquillage with food colouring – trying to recapture another era, when goatees and Britannia were cool, and Tony and Gordon divided the nation’s fate along with their polenta. Meanwhile, Mel and Sue – and, of course, Mary – will get on with the serious business of baking a patriotic sponge that can be evenly divided into 70 million pieces.

That Bake Off and the Labour Party should collapse at exactly the same time suggests either that the British oven is too cold or too hot, or that the recipe hasn’t been followed properly. Mary Berry has the charisma that occludes charisma: you look at her and think, “What’s the point of that?” But then, gradually, her quiet conviction in her competence starts to win you over – and her judgements hit home hard. Too dense, she’ll say of the offending comestible, her voice creaking like the pedal of the swing-bin that you’re about to dump your failed cake in.

Mary never needed Paul – hers is no more adversarial a presenting style than that of Mel and Sue. Mary looks towards a future in which there is far more direct and democratic cake-judging, a future in which “television personality” is shown up for the oxymoron it truly is. That she seems to be a furious narcissist (I wouldn’t be surprised if either she’s had a great deal of “work”, or she beds down in a wind tunnel every night, so swept are her features) isn’t quite as contradictory as you might imagine. Out there on the margins of British cookery for decades, baking cakes for the Flour Advisory Board (I kid you not), taking a principled stand on suet, while the entire world is heading in one direction, towards a globalised, neoliberal future of machine-made muffins – she must have had a powerful ­degree of self-belief to keep on believing in filo pastry for everyone.

So now, what will emerge from the oven? Conference has come and gone, and amateur bakers have banged their heads against the wall of the tent: a futile exercise, I’m sure you’ll agree. Will Jeremy – I’m sorry, Mary – still be able to produce a show-stopper? Will Mel and Sue and Angela and Hilary all come sneaking back, not so much shriven as proved, so that they, too, can rise again? And what about poor Tom – will he try to get a Labour Party cookery show of his own going, despite the terrible lack of that most important ingredient: members?

It’s so hard to know. It could be that The Great British Bake Off has simply reached its sell-by date and is no longer fit for consumption. Or it could be that Tom is the possessor of his alter ego’s greatest bête noire, one as fatal in politics as it is in ­bakery, to whit: a soggy bottom. 

Will Self is an author and journalist. His books include Umbrella, Shark, The Book of Dave and The Butt. He writes the Madness of Crowds and Real Meals columns for the New Statesman.