Why is no one challenging the misogyny on Celebrity Big Brother?

The revelation that Jim Davidson, Evander Holyfield and Dappy from N-Dubz are acting like misogynists is hardly shocking. The depressing and dispiriting thing is how ordinary and everyday their attitudes are, and how little their behaviour was challenged.

I’ll get the embarrassing confession out of the way quickly – I have been watching Celebrity Big Brother. I’ve been ill! I’ve had the flu! But there’s no excuse. I started watching in the hope of some Liz Jones-generated outrage, which predictably hasn’t materialised. I kept watching after getting hooked on a love triangle between some bloke out of Blue, a glamour model and an actress. But I’m stopping watching now. The hatred and aggression towards women from the male housemates has reached despair-for-humanity levels, and I can’t take it any more.

I know what you’re thinking – you’re watching Big Brother, and you’re surprised that it’s making you despair for humanity? But hear me out. What’s making me despair is not the shocking revelation that Jim Davidson, Evander Holyfield and Dappy from N-Dubz are misogynists. The depressing and dispiriting thing is how ordinary and everyday their attitudes are, so much so that their chauvinistic beliefs and harassing behaviour can pass by without challenge or comment, either from their fellow housemates, or from the show’s producers.

The main target of their hostility is 26-year-old Luisa Zissman, cupcake entrepreneur and runner-up in last year’s series of The Apprentice. Perhaps she is a very difficult person to live with, although that hasn’t come across. Her main crime, it would appear, is having the audacity to be young, beautiful and self-confident, and to admit to having a healthy and active sex life. She has been very candid and open about her bisexuality and her enjoyment of group sex, and although I’ll admit to finding people who go on and on about all the wild sex they are having a little bit tedious, that’s as far as my judgment goes. In the Big Brother house, however, her sex life is a weapon to be wielded against her, a tool to discredit her in disagreements.

 

In Saturday night’s episode, Dappy – a man who deliberately leaked a photograph of his genitals to promote his own career – followed Luisa around the house, shouting at her that she is “dirty, disgusting, loose”, that she is a slag and a whore, that her daughter should be ashamed of her. He proclaimed loudly and surely that such things are different for men than for women; that while a man who sleeps with five women is a pig, a woman who sleeps with five men is a slag, and “I would rather be a pig than a slag”. Despite Luisa’s clear, calm, but obviously distressed pleas for him to walk away and leave her alone, he followed her from room to room, repeating his sexist tirade, and encouraging bystanders to join in the denunciation. Meanwhile, Evander Holyfield mocked Luisa and her friend Jasmine for thinking there could ever be such thing as equality between the sexes. Jim Davidson apportioned fifty per cent of the blame for the abuse on to Luisa herself – something he later explained by the fact that “I’m a male chauvinist pig”. So that’s alright then. I had assumed he was a nasty, bullying woman-hater, but it turns out he’s just one of those loveable male chauvinist pigs you used to hear about it.

The sexist attitudes held by Dappy and his allies don’t surprise me, and nor does his aggressive and harassing manner of expressing them. But what shocked and disturbed me was that nobody intervened. The rest of the housemates were studiously silent, and when pushed to comment, were keen to interpret it as an argument where blame lay equally on both sides. And if the programme-makers noticed the sexism and harassment that was going on, they didn’t share their concern with the viewers. A few days earlier, Evander Holyfield made some pronouncements about homosexuality being abnormal and like a disability – comments which rightly saw him quickly and publicly rebuked by the show’s producers, and which may result in an Ofcom investigation. It is striking that the public expression of one category of morally reprehensible views is so unacceptable that the programme-makers are forced into condemnation; but when the target of your views is women, it is unlikely that anyone will even notice. You can jokingly and self-deprecatingly make reference to your sexism, as Davidson has done, and still be cheered by the crowds assembled outside.

We know that the Big Brother house is rarely a hotbed of liberal, progressive thought. But the “Jade Goody Big Brother racism row”, as it is now officially known, prompted an important debate and a great deal of national introspection about race relations. The individuals at the centre of those events had to be carefully ferreted away from the crowds and the cameras, while the conversation about what this means about our society and our culture dominated the media. As I watched Saturday evening’s episode, what frustrated me most was not the sexist behaviour I was watching, but the certain knowledge that the hatred towards women being expressed in there isn’t going to trigger any national soul-searching about societal misogyny. And not just because I was the only one watching.

 

Last year's Apprentice runner-up Luisa Zissman has been the main target of the CBB misogyny. Photo: Getty

Rebecca Reilly-Cooper is a lecturer in Political Theory at the University of Warwick. She tweets as @boodleoops.

MONTY FRESCO/DAILY MAIL/REX
Show Hide image

A hatchet job on the Daily Mail: Peter Wilby reviews Mail Men

Peter Wilby on Adrian Addison’s expletive-strewn history of the Daily Mail.

The Ukip leader Paul Nuttall recently claimed that he was among the crowd at the Hillsborough football stadium disaster in 1989 and that he lost close personal friends there, statements which suggest, at best, a flexible relationship with the truth. David English, the Daily Mail editor from 1971 to 1992, went one better. He claimed to have been in Dallas in November 1963 on the day John F Kennedy was assassinated. He was, he told Mail readers 25 years later, “part of the inner press circle which the Kennedys courted so assiduously” and: “We lived and travelled well, we President’s men . . . in brand new special planes.” In Dallas, he “witnessed the whole unbelievable scenario”. In fact, English, then based in New York for the Daily Express, was 1,600 miles away having a coffee break near his office. Adrian Addison’s riotously entertaining book is full of similar stories.

The present editor, Paul Dacre, has never been caught out in such flamboyant untruths. Yet, as Addison explains, the very appearance of the Daily Mail is based on a more subtle lie. Flick through its “human interest” features and you find “typical” Britons talking about their experience of relationships, crime, hospitals, schools, and so on. “Typical” in the Mail’s world means Mail readers as envisaged by its editor – white and middle class, not too fat or too thin, with smart but sensible clothes, hair and shoes, and free of tattoos and nose rings. A story does not, as editors say, “work” unless a picture shows the subjects conforming to this stereotype. If they don’t, make-up artists and hair stylists are despat­ched along with the correct clothing.

Addison, a BBC journalist for much of his career, has experience of tabloid journalism, though not at the Mail. Well over half his book is devoted to the editorships of English and his direct successor, Dacre, with the Mail’s first 75 years – including the familiar but still shocking story of its proprietor’s admiration for Hitler in the 1930s – dismissed in just 150 pages. The paper’s Sunday sister, launched in 1982, is mentioned only briefly.

In many respects, the book is a hatchet job. Dacre emerges, to quote Stephen Fry, as “just about as loathsome, self-regarding, morally putrid, vengeful and disgusting a man as it is possible to be”; English comes out very slightly better, thanks to personal charm and lavish parties; and the Mail Online’s publisher, Martin Clarke, who gets a chapter to himself, is portrayed as a cross between Vlad the Impaler and Fred West, redeemed, like Dacre, by demonic energy and undeniable success in attracting readers.

Like a good tabloid editor, Addison varies the tone, giving us occasional tear-jerking passages to show that even Mail editors have a human side. English befriends an ­office messenger boy, promises to find him a job in journalism if he gets an A-level in English, and proves as good as his word. Dacre, shy and socially clumsy, summons a features editor who had said the previous night, “You are mad, you know, Paul,” and asks, “I’m not really mad, am I?” Addison even deploys that old tabloid staple, the faithful, prescient dog. It belonged to Vere Harmsworth, the 3rd Viscount Rothermere and fourth Mail proprietor, who died in 1998 just 12 weeks after English, some said of a broken heart because the two had become so close. The day that Harmsworth, tax-exiled in France, was leaving home for London, where a heart attack killed him, his dog Ryu-ma refused to accompany the master to the airport in the chauffeur-driven car as it usually did.

The Harmsworths command a degree of admiration from many journalists. Of all the great newspaper dynasties – the Beaverbrooks, the Astors, the Berrys – they alone have stayed the course. The present proprietor, Jonathan Harmsworth, the 4th Viscount Rothermere, is the great-great-nephew of Alfred (“Sunny”) Harmsworth, who co-founded the paper in 1896. The Mail’s masthead hasn’t changed in 121 years, nor have several other things. Just as Sunny had only one Daily Mail editor until his death in 1922, Jonathan sticks by Dacre, allowing him to get on with his fanatical Brexiteering despite being a Remain sympathiser himself. So, too, did his father allow Dacre to denounce Tony Blair while he himself moved to the Labour benches in the House of Lords. Again like Sunny and Vere, Jonathan keeps accountants at arm’s length, giving the editor such generous budgets that the Mail scraps roughly two-thirds of the features it commissions yet still pays higher “kill” fees for them than other papers pay for the articles they print.

Other aspects of the Harmsworth legacy are less admirable. Most papers worried about the militarisation of Germany in the years before the First World War but, Addison writes, the Mail “raged”. Today, it is rage against immigrants, liberals, Greens, benefit claimants, human rights lawyers, the EU, overseas aid and a host of individuals from Polly Toynbee to Gary Lineker that oozes from almost every paragraph of the paper.

Many among what Dacre calls “the liberal elite” will find that Addison has written the exposé of the Mail that they always wanted to read. The inside story, with its unexpur­gated f***s and c***s, is as bad as you thought it was. But remember: the paper sells about 1.5 million copies a day, second only to the Sun. Its faults and virtues (there are some of the latter) owe nothing to marketing constructs, the proprietor’s business interests, party loyalties or anything other than the editor’s judgement as to what people will read. Denounce it by all means, but remember that millions of Britons love it.

Peter Wilby was the editor of the Independent on Sunday from 1995 to 1996 and of the NS from 1998 to 2005

Mail Men: The Story of the Daily Mail - the Paper that Divided and Conquered Britain by Adrian Addison is published by Oneworld (336pp, £20)

Peter Wilby was editor of the Independent on Sunday from 1995 to 1996 and of the New Statesman from 1998 to 2005. He writes the weekly First Thoughts column for the NS.

This article first appeared in the 16 March 2017 issue of the New Statesman, Brexit and the break-up of Britain