Lily Allen's Hard Out Here mocks every stupid sexist pop video you've seen in the last five years

Also, Lily Allen's balloons are funnier than Robin Thicke's balloons.

There are five things you need to know about Lily Allen's video for Hard Out Here.
 
 
 
  1. Her balloons are definitely funnier than Robin Thicke’s balloons

According to the ancient language of balloonspeak, Robin Thicke has a big dick. But Lily Allen has a baggy pussy, because she’s had two babies, and she’s not going to lie about it. Which kind of means that they’d make a perfect pair.

 

 

  1. Growing a pair is the new growing a pair

Because it’s particularly ‘hard out there for a bitch’, Lily suggests that anyone contemplating bravery should ‘forget your balls and grow a pair of tits’. Of course, this sentiment was somewhat pre-empted by a person purporting to be Betty White, way back when we were all decorating our Facebook page with that notorious adage: ‘Why do people say ‘grow some balls’? Balls are weak and sensitive. If you want to be tough, grow a vagina. Those things can take a pounding.’ Betty White herself denied that these words had ever left her lips in a 2012 Guardian article that was disappointing for about five minutes – at least now we have Lily.

 

 

  1. Twerking in slow motion looks weirdly repulsive

As the camera zooms in on the twerking back-up dancers’ arses that Lily periodically spanks with dollar notes, you notice how compellingly strange a rapidly moving bum cheek looks when subjected to some fancy camera work.

 

 

  1. Blue lipstick is back

You had it in the mid-nineties, and now you can have it again. Lily’s scenes of liberation include partying among her balloons in a rain mac, and dancing around in trousers and a long-sleeved t-shirt: unheard-of womanly attire in pop videos for at least the last five years. The good news is that make-up which doesn’t even pretend to look natural is also back on the agenda (it graduates to blue lipstick after starting off at face glitter, something I’m delighted has been resurrected so close to Christmas.)

 

 

  1. YOU NEED ELECTRONIC CIGARETTES

Product placement became legal in 2010, but has kept itself fairly low key since the law changed. There’s no denying that electronic cigarettes E-Lites are after the demographic who know and love Lily Allen’s music videos. Proper bitches smoke electronic cigarettes. But are we supposed to want to be proper bitches? The jury’s out, and it may be twerking.

 

Lily Allen in Hard Out Here.
Holly Baxter is a freelance journalist who writes regularly for The Guardian and The New Statesman. She is also one half of The Vagenda and releases a book on the media in May 2014.
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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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