There is a problem with boys and books — they don’t seem to want to read them as much as girls do. As a result, boys’ average reading abilities are lagging behind that of girls by the equivalent of one year's schooling. I believe this difference in appeal is partly due to a bias towards female tastes in children’s literature and in picture books in particular. Last year’s All Party Parliamentary Boys Reading Commission Report notes that the gap between boys’ and girls’ reading ability is already evident at age 5, which suggests that the problem starts at picture book age.
Although there are plenty of men such as myself writing and illustrating picture books, the gatekeepers in the world of picture books are overwhelmingly female. It’s predominately women publishers that select picture books for publication, women teachers that choose which books to read in nurseries and infant classrooms and women customers that purchase picture books for reading at home. Women aren’t keeping men out of these gatekeeper roles, the imbalance is there because relatively few men are interested in occupying them, but as a consequence picture books tend to reflect female tastes more than male ones.
Even picture books that are intended to appeal primarily to boys reflect the tastes of the mother or grandmother that will usually be buying them as well as the child they’re bought for. Picture book pirates are less prone to combat than their counterparts in other media, monsters and aliens less frightening, vehicles and machines less technically detailed. Elements of danger and threat are tamed or omitted altogether on the grounds of being unappealing or inappropriate. In short, picture books with boy-friendly themes tend to be cuter and tamer than similarly themed TV shows, films or video games.
I think the failure of picture books to accurately reflect the full range of boys’ tastes is deterring many boys from developing a reading habit. Elements with strong boy-appeal such as combat, peril, villainy and technology that are abundant in U certificate films like The Incredibles are rarely found or diluted in picture books. I believe that one reason many children, especially boys, reject books in favour of films, TV and video games is that these media reflect their tastes more effectively.
I’ve written at length about this issue at coolnotcute.com and made several suggestions as to how male tastes might be better represented in the picture book world. One suggestion is that both sexes should be equally represented on the judging panel of the Kate Greenaway Medal, the high-profile UK children’s book award that usually goes to a picture book illustrator. The award is organised by CILIP, the professional body for UK librarians and the winner is chosen each year by a panel of CILIP members who also chose the winner of the Carnegie Medal for children’s fiction.
The Greenaway and Carnegie Medals are (to quote their website) “the UK's oldest and most prestigious children's book awards” and widely regarded as children’s literature’s equivalents of the Man Booker Prize. However, while the Man Booker’s judging panels have been consistently gender-balanced since 1997, the Greenaway and Carnegie panels have for some time been overwhelmingly female. Last year there were twelve women and one man on the panel; this year all thirteen judges are women.
The Greenaway and Carnegie have always made an invaluable contribution to raising the profile of children’s books and promoting children’s literacy for both sexes and I don’t wish to detract from this achievement. However, if we want books to appeal to boys as much as girls, shouldn’t the UK’s “most prestigious children’s book awards” reflect male tastes as much as female ones?
I wrote to the awards’ organisers on 19 March to urge them to adopt a gender-balanced panel for future awards, but have yet to receive a response. I realise that adopting a gender-balanced panel would mean over-representing the number of men working as librarians, but surely it’s more important for “children’s” book awards to reflect the gender balance of the books’ intended readers rather than the profession that serves them? If there aren’t enough male librarians to balance a panel of thirteen, men from related professions such as teaching could be included. Or the size of the panel could be reduced until it could be balanced; a panel of five, like that of the Man Booker, would only require two men to balance it.
I recognise that, as professional librarians, the judges will do their best to be objective and take the reading preferences of both sexes into account. But no judge can be entirely objective: two librarians working in the same library might have differing opinions on the best children’s books published last year. Given that there’ll always be some degree of subjectivity, shouldn’t that subjectivity reflect the tastes of both sexes?
I don’t deny that previous year’s panels have sometimes selected books that have been very appealing to boys. And I can’t claim with any certainty that this year’s panel would select different books if it had been gender-balanced rather than women-only. However, I’d maintain that by consistently selecting panels made up overwhelmingly or exclusively of women, year after year, there is likely to be some overall bias in favour of female preferences. And at a time when we are struggling to make books appealing to boys, it makes sense to address this bias.
The Greenaway and Carnegie are wonderful awards and whichever books the judges pick this year will no doubt be worthy of the recognition that the medals bring them. However, these awards would be even more wonderful and the winning books even more worthy of recognition if both sexes were equally involved in choosing them. Such a change would also help to send out the message that books are for boys as much as girls.