Town on BBC2: Welcome to the bay to nowhere

Oh, our poor towns. What on earth have they done to deserve all this attention?

Town
BBC2

I know Oban quite well, from the air. Some years ago, an open-cockpit biplane in which I was travelling from the Isle of Mull to Glasgow was forced to make an emergency landing at what was laughingly known as the town’s airport (in reality, a disused car park whose “control tower” comprised an old caravan).

As you may imagine, this was somewhat terrifying, for all that I was wearing both a fireproof suit and a parachute. But even in a state of quaking fear, I was still able to register how bleak the place looked. As I listened to the dialogue between the pilot (my then boyfriend) and (ha, ha!) “air traffic control” – the euphemism “unscheduled landing” was used, doubtless for my benefit – I remember thinking: “Oban. What a place to die!”

Oban was the star of the first film in the latest series of Town (21 May, 9pm), which is sort of like Coast, only with more buildings and less guano. Why towns? As its presenter, Nicholas Crane, told us in the opening sequence, towns are “where we first learned to be urban”. This sounded kind of interesting to me – perhaps by going back to our roots, we can work out how to make city life a little more tolerable – but, in truth, it wasn’t an idea he explored very much. Or, indeed, at all.

Crane isn’t a great one for ideas – beside the Johnson’s dictionarythat is Jonathan Meades, he will always be a mere Ladybird book – and for this reason his films have the weird feel of the schools education programmes I remember being forced to watch in the 1980s, when my teachers were too busy planning their next strike to get up off their arses and teach.

Sometimes, Crane’s footage was so boring, it might almost have been a spoof. First, he showed us the local quarry. Then, he visited a sorting office. And then, as a special treat, he jumped aboard a Caledonian MacBrayne ferry. The quarry was notable for its reserves of granite. The sorting office was marked out by its abundance of letters. The ferry was replete with passengers.

Crikey. I was on the edge of my seat. What next? A pub, where the characteristically Scottish beverages that are known as “beer” and “whisky” may be purchased and enjoyed over a quiet chat with friends? Or what about a quick tour of Oban’s railway station, where tickets for travel are on sale at what is known colloquially as “the ticket office”?

Oban is dominated by the rather wonderful McCaig’s Tower, a folly of granite on which construction began in 1897 and which resembles the Colosseum (I remember it well, as seen from the tiny metal bird in which I had foolhardily agreed to go away for a “romantic” weekend). Crane informed us that no one knows why John Stuart McCaig, a local banker, decided to build it – largely because he died before its completion.

Is this so? I understood that the project was a benevolent one, the better to keep local stonemasons in work during the winter. Also, that McCaig had hoped to instal some kind of gallery inside it, complete with memorial statues of his family. And I’m afraid that Visit Scotland agrees with me. Anyway, right or wrong, it was at this point that I truly ached for a little Meades-style lyricism: some vivid line to explain the strange and now almost extinct impulse for folly-building. The best Crane could do was to lower his voice to a whisper and describe it as a “sanctuary”.

I can’t believe that Town – this is the second series – is ever going to be as big a hit as Coast (eight series and counting). But if by some miracle it is, we’d better brace ourselves. According to Wikipedia, there are 936 towns in Britain, so it could run and run. In the fullness of time, Crane and his Pooterish insights might even start to have an effect on house prices – at which point, he’ll be the new Kirstie Allsopp. Or something.

Oh, our poor towns. What on earth have they done to deserve all this attention? First, Mary Portas, in her spike heels and Barbarella frocks. Now, Crane in his sensible boots and his Gore-Tex. All I can offer by way of reassurance is the certain knowledge that no one ever moved anywhere just because it had a particularly hectic sorting office.

A fisherman in Oban. Photograph: Jeff J Mitchell/Getty Images

Rachel Cooke trained as a reporter on The Sunday Times. She is now a writer at The Observer. In the 2006 British Press Awards, she was named Interviewer of the Year.

This article first appeared in the 27 May 2013 issue of the New Statesman, You were the future once

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Harry Styles: What can three blank Instagram posts tell us about music promotion?

Do the One Direction star’s latest posts tell us about the future of music promotion in the social media age - or take us back to a bygone era?

Yesterday, Harry Styles posted three identical, captionless blank images to Instagram. He offered no explanation on any other social network, and left no clue via location serves or tagged accounts as to what the pictures might mean. There was nothing about any of the individual images that suggested they might have significance beyond their surface existence.

And, predictably, they brought in over a million likes – and thousands of Styles fans decoding them with the forensic dedication of the cast of Silent Witness.

Of course, the Instagrams are deliberately provocative in their vagueness. They reminded me of Robert Rauschenberg’s three-panelled White Painting (1951), or Robert Ryman’s Untitled, three square blank canvases that hang in the Pompidou Centre. The composer John Cage claimed that the significance of Rauschenberg’s White Paintings lay in their status as receptive surfaces that respond to the world around them. The significance of Styles’s Instagrams arguably, too, only gain cultural relevance as his audience engages with them.

So what did fans make of the cryptic posts? Some posited a modelling career announcement would follow, others theorised that it was a nod to a Taylor Swift song “Blank Space”, and that the former couple would soon confirm they were back together. Still more thought this suggested an oncoming solo album launch.

You can understand why a solo album launch would be on the tip of most fans’ tongues. Instagram has become a popular platform for the cryptic musical announcement — In April, Beyoncé teased Lemonade’s world premiere with a short Instagram video – keeping her face, and the significance behind the title Lemonade, hidden.

Creating a void is often seen as the ultimate way to tease fans and whet appetites. In June last year, The 1975 temporarily deleted their Instagram, a key platform in building the band’s grungy, black and white brand, in the lead up to the announcement of their second album, which involved a shift in aesthetic to pastel pinks and bright neons.

The Weekend wiped his, too, just last week – ahead of the release of his new single “Starboy”. Blank Instagrams are popular across the network. Jaden Smith has posted hundreds of them, seemingly with no wider philosophical point behind them, though he did tweet in April last year, “Instagram Is A BlackHole Of Time And Energy.”

The motive behind Harry’s blank posts perhaps seems somewhat anticlimactic – an interview with magazine Another Man, and three covers, with three different hairstyles, to go along with it. But presumably the interview coincides with the promotion of something new – hopefully, something other than his new film Dunkirk and the latest update on his beloved tresses. In fact, those blank Instagrams could lead to a surprisingly traditional form of celebrity announcement – one that surfaces to the world via the print press.

Anna Leszkiewicz is a pop culture writer at the New Statesman.