Mad Men: Season 6, Episodes 1 and 2

It's back! Feisty wives, the Don of old and lots of dodgy facial hair.

WARNING: This blog is for people watching Mad Men Season 6 on Wednesdays on Sky Atlantic. Don't read on if you haven't seen it yet - may contain spoilers!

So, no great surprises. Though what were we after? That existential question, echoing on from Season Five's conclusion to this new opener - "are you alone?" - hasn't been answered. It's rhetorical, after all: identity and death are Mad Men's central themes, and in that regard the first Season Six (double) episode was standard - or classic.

It's hard to imagine any more allusions to death could be crammed in here. More interesting, perhaps, are the varied responses to all this dying. Sandy's backseat of the car declaration - "my mom's dead!" - elicits laughter; Don vomits during the eulogy to Mrs Sterling, and even Roger finally weeps only when holding a brush from his deceased shoeshiner's kit. Less explicitly there's a "cool" coffin-like violin case, the porter's seeing-of-the-light and Don's lame, drunken hounding about "hot tropical sunshine" at the end of the tunnel. Later on, his pitch for Hawaii as the "Jumping Off Point" fails to excite the client - unsurprising given the argument that "Heaven's morbid! Something terrible had to happen for you to get there!"

Oh, plus Inferno. Dante gets to heaven in the end but not until he's rejected sin. If Season Five had a cliffhanger it was over Don's future fidelity, and our shock at finding him in bed with the doc's wife is relatively mild. Still, the episode's arc is clever: there's an inversion here of the series' pilot, "Smoke Gets in Your Eyes", where we meet Draper first alone in a bar, then at the apartment of his bohemian girlfriend Midge, and onto the office - before, quite startlingly, he returns home to suburbia, a wife and kids. In another moment reminiscent of countless others we find Dick Whitman staring and troubled in thought, the wrong soldier's lighter in hand, as the photographer tells him: "I want you to be yourself".

In comparison Betty's behaviour of old - her feistiness - is uncomfortably exciting. Rape jokes in bed to her straight-laced husband, making goulash in a flophouse, deriding the threats by a sinister squatter. Becoming a brunette is the tamest of Elizabeth's exploits.

But as often in Mad Men, the greatest joys lie in the smaller details and developments. There's Peggy and Stan's continued friendship, her repeated expletives and funky white knee-high socks. Sally's ever-more sophisticated teen angst. An intriguing reference to iciness between Roger and Joan (Joanie, we long to hear how you are!) The eager, new (and handsome?) account man, Bob Benson, is already suggestively grating. And in her new soap opera role, Megan has to "radiate evil, be a lying cheating whore". Not to forget 1968's hairstyles of note: in a marvellous re-introduction we find Pete posing on the stairs, his head dashingly turned to show off some quite extraordinary new sideburns. Abe's grown a fine mop and Ginsberg a wicked 'stache, while Stan's gone suitably grizzly and poor Harry... I fear Austin Powers comes to mind.

A final word on the episode's rather dull title, "The Doorway"; a reference to Roger's lament in the shrink's office. Life, he waxes, is a series of doors/windows/bridges and gates that all "open the same way and close behind you". Likewise, Mad Men's penultimate season seems to be off on the same-same track of pace, content and tone. It's slick, slow and brooding as ever. Question is - are you glad of that?

Cheers from Megan and Don. Photo: AMC.

Alice Gribbin is a Teaching-Writing Fellow at the Iowa Writers' Workshop. She was formerly the editorial assistant at the New Statesman.

Show Hide image

Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser