Justin Bieber is a glorified Furby. Why do we expect him to have views on the Holocaust?

We need much more of a Henry VIII-style attitude to celebrities – less adulation, and more “amuse me minstrels and if you’re very, very good I might not have you executed”.


As a Jew and a descendent of Holocaust victims, I’m a kind of a very minor stakeholder in Anne Frank. So did Justin Bieber’s misplaced, slightly clunky, maybe self-absorbed, maybe just awkward comment about hoping that Anne Frank “would have been a belieber” ‘offend’ me? Not particularly. Trying hard to be offended ... still trying. Nope, it just won’t come.

It’s slightly crass and it made me cringe. But it baffles me that anyone would be shocked by a teenager blurting out silliness. There was even something quite sweet about Bieber’s comment. He was clearly moved by the story of Anne Frank. He just had a childish way of showing it. Sort of like a puppy pooing on the carpet then wagging its tail excitedly, as if to say, “Look at what I did! Aren’t I clever?”

So when Twitter found this flopsy puppy of a young Canadian guilty of being the Worst Person Ever, I was left shrugging. Why, I found myself asking, do we suddenly expect entertainers to be thinkers?

Bieber is 19. For a variety of misbegotten reasons, he has a Twitter following bigger than the entire population of Canada. He makes a grotesquely good living out of singing and dancing. Why this means his “views”, trite or otherwise, apparently matter is beyond me. It seems that the parents of his fans are so thrilled about their kids listening to music by someone who doesn’t swear or do drugs that they’ve decided to let him raise them. Suddenly a not-too-bright teenager’s naïve take on the Holocaust is subject to the same analysis as a speech made by a world leader.

Kim Kardashian faced a similar Twitter outrage explosion last year when, during a critical moment in the Israel-Hamas conflict, she tweeted, “Praying for everyone in Israel”, which was quickly followed up by a redemptive, “Praying for everyone in Palestine and across the world!” It’s easy to get snotty about the ponderances of such a nonentity (albeit a famous one). But why anyone would ever look to a reality TV star for an intelligent insight into one of the world’s most complex political situations is baffling. Even more puzzling is why anyone would get in a disappointed huff when she proves to be more garden gnome than Noam Chomsky.

Celebrity worship has reached a point where we expect glorified Furbies like Bieber and Kardashian to morph into divine sayers of worldly truths, purely because of their popularity. I expect that the vast majority of “beliebers” listen to Bieber’s music, enjoy it, and couldn’t care less about the guy’s opinions.

When I was a teenager, I practically worshiped Yeah Yeah Yeahs lead singer, Karen O. I was a confused queer girl with low self-esteem and she was a gutsy, punk goddess. So when, in a recent interviewwith the Guardian she claimed never to have been into “the whole feminist movement or anything like that” it upset me to think how much of a blow this would have been to the 17-year-old me.

The same goes for Morrissey, another musical hero of mine, who’s constantly dropping great opinion turds. As it happens, I found the former Smiths frontman’s assertion that wars are “heterosexual hobbies” a lot more offensive than Justin Bieber’s Anne Frank faux pas. If you grant a celebrity role model status, you’re nearly always doomed to be disappointed.

The ludicrous idea of attaching importance to the political views of entertainers can be traced back through the garishly self-righteous Sting/Bono brigade to John Lennon.

“Give Peace a Chance” was seen – and still is by some – as some kind of Ghandian insight but it’s more like something Saatchi and Saatchi would have come up with if they’d been hired by CND rather than Margaret Thatcher. It’s a slogan worthy of yoghurt or toilet cleaner. It’s not profound.

Similarly, Justin Bieber isn’t paid vast buckets of cash to be smart and insightful. Can’t we just let him be thick and carry on making horrible music? I think we should take a more Henry VIII view of entertainers. Without knowing him personally, I think it’s fair to say that the Eighth would have had an “Amuse me minstrels and if you’re very, very good I might not have you executed,” kind of attitude. Singers are there to make pleasant throat sounds, actors are there to pretend to be other people. Kim Kardashian is there to do absolutely nothing. Let’s leave it at that.


Justin Bieber performing recently at the O2 in London. Photograph: Getty Images

Eleanor Margolis is a freelance journalist, whose "Lez Miserable" column appears weekly on the New Statesman website.

Almeida Theatre
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Rupert Goold: “A director always has to be more of a listener”

The artistic director of the Almeida Theatre on working with Patrick Stewart, the inaccessibility of the arts, and directing his wife in Medea.

Eight years ago Rupert Goold’s Macbeth made his name. The critics were unanimous in their praise, with one calling it the “Macbeth of a lifetime”. Goold’s first Olivier Award soon followed (Enron won him a second in 2009, King Charles III nearly won him a third last year). It was a family triumph; Lady Macbeth was played by Goold’s wife, Kate Fleetwood.

Now the pair has finally reunited and Fleetwood is his undisputed lead. She is playing Medea in the Almeida’s latest and final play of its Greek season. Directing your wife is one thing. Directing her in a play about a woman who murders her children because her husband abandons her is another. And it’s been harder than Goold expected.

“You live with someone every day, and they don’t age because the change is so incremental, and then you do something together and you realise how much you’ve changed. It’s like playing tennis with someone after eight years: you’re completely different players.”

As it is, Goold thinks the director-actor relationship is inevitably fraught. “There is an essential slave-master, sadomasochistic, relationship,” he says. “The incredibly complicated thing about being an actor is you’re constantly being told what to do. And one of the most damaging things about being a director – and why most of them are complete arseholes – is because they get off at telling people what to do.”

Goold doesn’t. He’s as amicable in person as the pictures – bountiful hair, loose jacket, wide grin – suggest. And when we meet in the Almedia’s crowded rehearsal rooms, tucked away on Upper Street, 100 yards from the theatre, he’s surprisingly serene given his play is about to open.

He once said that directing a play is like running towards a wall and hoping it becomes a door just before the curtain goes up. Has the door appeared? “It’s always a funny moment [at the end of rehearsal]. Sometimes you do a show and it’s a bit dead and the costumes and set transform it. Then sometimes it’s perfect and the design kills it.”

We meet shortly before last Thursday’s press night, and he can’t tell how good it is. But it “certainly feels quite private. The idea that loads of people are going to come and watch it now feels a bit weird. You bring a lot of your sense of relationships and parenting into it.”

Goold has always argued that the classics wither without intervention. So in this revival of Euripides’ 2,446-year-old play, Medea is a writer and her husband, Jason (of Argonauts fame), is an actor. “But it’s not really about that… it’s more about divorce, about what it means to separate.”

“It’s about the impact of a long-term relationship when it collapses. I don’t know whether there is a rich tradition of drama like that, and yet for most people, those kind of separations are far more profound and complicated and have greater ramifications than first love; and we have millions of plays about first love!”

Every generation discovers their own time in the Greek plays. Goold thinks he and playwright Rachel Cusk were shaped by the aftermath of the 1970s in interpreting Medea; “That’s the period when the idea of the family began to get tainted.” And when critics praised Oresteia, the Almeida’s first Greek play and a surprise West End transfer, they compared it to the Sopranos.

Yet there is something eternal about these plays. Goold says it’s the way they “stare at these problems that are totally perennial, like death,” and then offer answers that aren’t easy. Medea kills the kids and a mother rips her son to shreds in the Bakkhai (the Almeida’s predecessor to Medea). Where’s the moral compass in that?

Except there is a twist in Goold’s Medea, and it’s not one every critic has taken kindly to. It was enough to stop the Telegraph’s Dominic Cavendish, otherwise lavish in his praise, from calling it “a Medea for our times”. Nevertheless, the reviews have been kind, as they often are for Goold; although The Times’ Ann Treneman was vitriolic in her dislike (“Everyone is ghastly. The men are beyond irritating. The women even worse.”).

In theory, Goold welcomes the criticism. “I’d rather our audience hated something and talked about it than was passively pleased,” he tells me ahead of reviews.

Controversial and bracing theatre is what Goold wants to keep directing and producing; as the Almeida’s artistic director he is in charge of more than just his own shows. But how does he do it? I put a question to him: if I had to direct Medea instead of him, what advice would he have given me?

He pauses. “You’ve got to love words,” he begins. “There’s no point doing it unless you have a real delight in language. And you have to have vision. But probably the most important thing is, you’ve got to know how to manage a room.”

“It’s people management. So often I have assistants, or directors I produce, and I think ‘God, they’re just not listening to what that person is trying to say, what they’re trying to give.’ They’re either shutting them down or forcing them into a box.”

“Most people in a creative process have to focus on what they want to say, but a director always has to be more of a listener. People do it different ways. Some people spin one plate incredibly fast and vibrantly in the middle of the room, and hope all the others get sucked in. It’s about thriving off of one person – the director, the lead performer, whomever.”

“I’m more about the lowest common denominator: the person you’re most aware of is the least engaged. You have to keep lifting them up, then you get more creativity coming in.”

It’s not always simple. When actors and directors disagree, the director can only demand so much, especially if the actor is far more famous than them. When Goold directed Macbeth, Patrick Stewart was his lead. Stewart was a movie star and twice his age.

“Patrick’s take on Macbeth… I didn’t think it should be played that way. I’d played him as a student and I had an idea of what he was.”

“But then you think, ‘Ok, you’re never going to be what I want you to be, but actually let me get rid of that, and just focus on what’s good about what you want to be, and get rid of some of the crap.’”

Goold doesn’t think he’s ever really struggled to win an actor’s respect (“touch wood”). The key thing, he says, is that “they just feel you’re trying to make legible their intention”.

And then you must work around your lead. In Macbeth, Stewart was “a big deep river of energy… when normally you get two people frenetically going ‘Uhgh! Is this a dagger I see before me! Uhgh!’ and there’s lots of hysteria.”

“So we threw all sorts of other shit at the production to compensate, to provide all the adrenalin which Patrick was taking away to provide clarity and humanity.”

Many people want to be theatre directors, and yet so few are successful. The writers, actors and playwrights who sell shows can be counted on a few hands. Depressingly, Goold thinks it’s becoming harder to break in. It’s difficult to be discovered. “God, I don’t know, what I worry – wonder – most is: ‘Are there just loads of great directors who don’t make it?’”

 The assisting route is just not a good way to find great new directors. “The kind of people who make good assistants don’t make good directors, it’s almost diametrically opposite.” As for regional directors, newspaper budgets have collapsed, so they can no longer rely on a visit from a handful of national critics, as Goold did when he was based in Salisbury and Northampton. And audiences for touring shows have, by some measures, halved in the past twenty years.

Theatre has also evolved. When Goold was coming through, “There were not a lot of directors who felt they were outside the library, so for me to whack on some techno was radical! Now it’d be more commonplace.” New directors have to find new ways to capture our attention – or at least the critics’.

But the critics have changed too. A nod from a critic can still be vital in the right circles, but the days when critics “made” directors is long over. “I remember Nick de Jongh saying, ‘Oh Rupert Goold, I made him.’ Because he’d put Macbeth on the front page of the Standard. I owed my career to him, and in some ways I did! But it's an absurd idea, that would not happen now.”

“It’s all changed so much in literally the past three years. There was a time, for better or worse, when you had a big group of establishment critics: de Jongh, Michael Billington, Michael Coveney, Charlie Spencer – they were mostly men – Susannah Clapp. And if they all liked your show, you were a hit.” (“They could be horrible,” he adds.)

“Now I get more of a sense of a show by being on Twitter than reading the reviews.” It’s “probably a good thing”, Goold thinks, and it certainly beats New York, where a single review – the New York Times' – makes or breaks plays. But it’s another problem for aspiring directors, who can no longer be so easily plucked from the crowd.

It’s no longer a problem Goold needs to overcome. His star could wane, but he seems likely to be among the leading voices in British theatre for a while yet.

Harry Lambert is a staff writer and editor of May2015, the New Statesman's election website.