The lovely mafia of British comics

Hannah Berry is happy to be a British comics creator, even if she's not Respectable just yet…

I’ve never trusted articles that are written with any authority about entire communities. People are far too unpredictable to be generalising their behaviour into a thousand-odd words.

But that’s by-the-by. Now, let me tell you how the independent comics scene in the UK works.

I’ve had two graphic novels published by Jonathan Cape, which made my mother happy because in the literary world twice published is Respectable. In the UK comics arena, however, twice published – either by a publisher or by self-publishing or by publishing online – is not necessarily the mark of success. Being published is the provisional drivers licence of the comics world: it entitles you to get out there with the other road users, but until you’ve proven your worthiness, proven that you’re not about to turn your car into a twisted metal inferno on a roundabout, you are not Respectable.

A few years ago when I first went to Thought Bubble, the biggest indie comics festival in the UK, it was as a wide-eyed, newly-published author, whose travel costs were suddenly covered. I knew no one (at least not to talk to) and no one really knew me, although a few had read my newly-published book Britten & Brülightly. I was sat at a table with a signing pen, next to another guy with another signing pen. This guy spent the entire weekend stoically and pointedly ignoring me. In spite of my many attempts at conversation (and, for the record, I am pretty fucking charming) I simply did not exist to him.

Now, most people in comics are nowhere near as rude as this pendejo was – most people in comics are actually interested in what other people in comics do – but it was a valuable early lesson in how little being published really means and where I stood in the grand scheme of things. If I was a forgiving person I would look back now with the gift of hindsight and thank him for his twattitidue. If.

Being published is not the endgame in comics. It’s very nice, but there’s much more to being a respected member of the community: essentially, it’s down to what you do for the community.

This is important for two main reasons, the first one being that the community is still quite a small one, relatively speaking. It’s possible to know – or know of – most individuals involved in it one way or another. You meet a lot of people at festivals and other comic events, the same friendly faces a few times a year, or you get to know them through working on certain collective projects together. Often you get to know people via social media first – making 140-character chit-chat or sharing links to new projects. Everyone is connected to everyone else through a complex mesh of friendships and collaborations, and so we are one, big, tightly-knit, faintly incestuous group.

The second reason is that there is no real money in comics. Funding is woefully scarce and the majority of work is done gratis, which guarantees that everyone who works in the field does so because they love the medium. There is literally not one single person who is involved with indie comics just to pay the bills: that is certifiable behaviour.

On top of this, there are no businesses looking to exploit the industry for a fast buck, because the bucks are not fast, my friend, not fast at all. So everyone concerned wants to be here, and wants it enough that they’ll sacrifice pension plans and financial security to do it. The enthusiasm is deafening, you can barely hear yourself think over all that zeal. Everyone believes in the cause of comics, and almost everything that happens in the comics world is driven internally.

Because of this lack of money and external opportunities, creators and comics-related businesses have to be rigorously entrepreneurial. It's a "Who Dares Wins" scenario, and all avenues are explored and exploited. Every conceivable thing that can be done will be done to get the word and the work out there, and often this means relying on your colleagues in the industry.

And the wonderful, fabulous, horrifically Disney-esqe truth of it is that most people in the comics world are very willing to help each other out for the good of comics. We all know how tough things are, how many obstacles are in the way, and how much of an uphill struggle it is to gain recognition inside and outside of the immediate comics circle, but when one of us does exceptionally well we see it as an individual triumph and a group triumph. Any doors kicked down by one trailblazer will stay open for all of us. It’s the system of mutual advancement favoured by organised crime syndicates, but used in a nicer way. Like a lovely mafia.

Not that everything is gumdrops on kittens, of course. From time to time this protective attitude has been known to backfire into full on defensiveness in response to any criticism (which I suspect is why the recent question of sexism in the British Comic Awards exploded the way it did), and there are almost certainly some long-running feuds lurking under the surface, scowling away. It’s understandable, really. We’re passionate about what we do, and we need to stand up for these things that our lives revolve around: so help me I will push a man under a bus if he bad-mouths my beloved medium.

Perhaps that’s how it is with prose literature? I couldn’t say, but I think having something to prove tends to give you a certain fire, and we know collectively we still have some way to go before the independent UK comics scene is taken as seriously as it should be.

So in the UK comics world, kudos is given to comics creators and professionals who are ambassadors for the medium: the ones who have created things so amazing that they have raised the bar and brought the limelight to the scene, inspiring others; or those who rally us and support us by finding new and ingenious ways to bring us together or showcase our work, organising events or festivals or anthologies that allow people to meet, share ideas and create extraordinary things. Basically, the creators and curators and organisers and comic shops and publishers etc who go above and beyond. They have earned Respectability.

Ask not what comics can do for you – ask what you can do for comics. And then do it. A lot.

Panels from Berry's second book, Adamtine. Image: Jonathan Cape

Hannah Berry is a British comics creator, author of Britten & Brülightly and Adamtine, both published by Jonathan Cape. She tweets as @streakofpith, and owns a tortoise called Rooster.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser