Faceless businessmen. Photo: BBC/The Apprentice screengrab
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"I’ve never bought tights in my life": The Apprentice blog series 10, episode 12

Lord Sugar’s rather laboured hunt for a new business partner finally finishes.

WARNING: This blog is for people watching The Apprentice. Contains spoilers!

Read the episode 11 blog here.
 

At last. Like birds released, we can spread our wings and fly jubilantly away from this cage of glass and steel that has imprisoned us for 12 weeks. Away from the fiercely ironed blouses and hostile pocket handkerchiefs that is the uniform of its inmates. Away from the cruel icy-eyebrowed gaze of its guards, Karren and Nick. Far, far away from the judge (and Supreme Court judge, of course), jury and executioner, Lord Sugar.

For it is the final. To those reading who have stuck with the series throughout, congratulations, and thanks for giving it 110 per cent. To those who had long ago given up but deigned to watch the final, yer a bladdy disgrace. A bladdy disgrace. But probably have more friends than I do.

 
 
 
 

In an emotional last ever early morning wake-up call, Mark in his serious boxers picks up the banana phone one final time to be told to travel to a random London location in 20 minutes.

He and Bianca – who take separate taxis for some reason, so it may be worth scrutinising the green credentials of their respective businesses if they ever come to fruition – bomb down to the Bloomsbury Ballroom. This is because it has the supremely vague appeal of being a “leading venue for high-profile events”.

“You’ll be pleased to know that I’ve arranged some help,” says Lord Sugar, with a look of a man jollily announcing someone’s death sentence, as a motley procession of some of the series’ past most irritating candidates file in. Felipe grins. Bianca and Mark look queasier than they did at six in the morning.

They pick their teams, with Mark’s furiously clenching nemesis Daniel, pintsized brute James and petrifying lipstick enthusiast Sarah last to be chosen, and go off to launch their businesses.

Sarah is last to be chosen. Photo: BBC/The Apprentice screengrab

“Sarah, welcome aboard, we need some beauty,” says Mark, as the equality of the sexes becomes but a footnote in the history of a world dominated by faceless digital marketing men.

Bianca briefs her team on the importance of selling hosiery in different skin tones for £35 each, while Daniel works very hard at setting his face in a confused scowl and making sure everyone knows he is a MAN and knows NOTHING about tights. “I’ve personally not worn tights,” he growls anxiously to camera, doing a good impression of someone who protests too much, “in fact, I’ve never bought tights in my life”.

And it soon looks like women won’t be buying them either. Well, not Bianca’s ones anyway. Her market research – a room full of businesswomen with legs of all different hues – shows very strongly that her aim for the “luxury market” (ie. ripping people off) is misjudged. They wouldn’t buy such expensive tights. “It’s important that people know the truth about this,” cries Lauren, her concern about getting a ladder extending to the whole of humanity.

Access deniered. Photo: BBC/The Apprentice screengrab

Meanwhile, Mark is putting together his dull digital something-or-other plan to do the same thing as those marketing people who hassle companies about making their online presence more “impactful”, but even more intensely. Face-to-face hassling.

It’s called “Climb Online”, and the promo video features builders and dentists scaling a climbing wall talking unconvincingly about how much they love people pitching to them about having their companies appear higher up in Google searches.

Then it’s time for the pitches, in which “an audience of experts” fills a cavernous function room to look menacingly at the candidate in question, and act as Lord Sugar’s gaggle of sycophants at the after-party, when they gather around what looks like garden furniture, drinking warm wine and discussing things like how “lots of people would buy tights in different colours” and “lots of people are doing the internets these days”.

Unsuitable entertainment. Photo: BBC/The Apprentice screengrab

Bianca gives a slick, solid performance, and the audience of experts coo and purr. Mark, stricken with stage-fright, is rather hesitant at first, clearing his throat in what ominously sounds like it will be a repeat of the disastrous pitchto Tesco he croaked and choked through a couple of weeks ago.

But he gets over it and delivers a passable, if staid, presentation. The only thing that jazzes it up is Solomon and James’ idea of having men in blue and orange lycra Morph suits climbing and falling in an interpretative dance to open the event. It’s everything that is wrong with the modern age: onesies and meaningless digital marketing strategies. But afterwards, the audience of “online giants”, who are disappointingly average height, sing Mark’s praises to Lord Sugar.

We end, as we always do, in the boardroom. There’s time for one final unnecessary sexist comment (Nick on seeing a real-life woman wearing tights: “Mr Hewer had minor palpitations”), one final mangled metaphor (Sir Alan: “singing the song for high quality, you make a rod for your back”), and one final firing. Bianca goes, and Mark wins the investment, as Lord Sugar decides, “the devil in me says the service industry”. Ooh, you devil you.

Putting the Mark in marketing. Photo: BBC/The Apprentice

I've been blogging The Apprentice each week. This is the last instalment. Read my blog on the previous episode here. Click here to read the whole series. 

Anoosh Chakelian is deputy web editor at the New Statesman.

ANGELOS TZORTZINIS/AFP/Getty Images
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Tsipras' resignation has left Syriza in dire straits

Splinter group Popular Unity’s stated aim is to take Greece out of the deal Syriza struck with its creditors.

The resignation of Alexis Tsipras on 20 August was the start of a new chapter in the havoc affecting all sections of Greek political life. “We haven’t yet lived our best days,” the 41-year-old prime minister said as he stood down, though there is little cause for optimism.

Tsipras’s capitulation to the indebted state’s lenders by signing up to more austerity measures has split his party and demoralised further a people resigned to their fate.

Polls show that no party commands an absolute majority at present. It seems as though we are heading for years of grand coalitions made up of uneasy partnerships that can only hope to manage austerity, with little room for social reform. The main parties from across the political spectrum have lost legitimacy and the anti-austerity campaign is more marginal than ever. Many fear the rise of extremists, such as members of the neo-Nazi Golden Dawn. Thankfully, that is unlikely to happen: the party’s leadership is facing a number of grave accusations, including forming a criminal organisation, and its general secretary, Nikolaos Michaloliakos, is going out of his way to appear more moderate than ever.

It is to the left of Syriza that most activity is taking place. The former energy minister Panagiotis Lafazanis has defected to co-found a new party, Popular Unity (an ironic name in the circumstances), joined by MPs from the radical Left Platform and, according to the latest information, Zoi Konstantopoulou – the current speaker of the Hellenic
Parliament, who had considered starting her own party but lacked time and support in the run-up to the general election, scheduled for 20 September.

Popular Unity’s stated aim is to take Greece out of the deal struck with its creditors, to end austerity (even if that means leaving the euro) and to rebuild the country. It is likely that the party will work with the far-left coalition Antarsya, which campaigned hard to guarantee the Oxi referendum victory in July and increasingly looks like Syriza in 2009, when it won 4.6 per cent of the vote in the Greek legislative election under Tsipras.

Yet it is dispiriting that few on the left seem to understand that more splits, new parties and weak, opportunistic alliances will contribute to the weakening of parliamentary democracy. It is perhaps a sign that the idea of a left-wing government may become toxic for a generation after the six months that took the economy to the edge and failed to produce meaningful change.

Despite this fragmentation on the left, the largest right-wing opposition party, New Democracy, has been unable to force a surge in the polls. Its new leader, Vangelis Meimarakis, enjoys the respect of both the parliament and the public but has few committed supporters. The apolitical alliance To Potami (“the river”) appears to have stalled on 6-8 per cent, while the once-dominant Pasok is unlikely to enter parliament without forming a coalition on the centre left, postponing its predicted collapse for a few more years.

The winner amid all of this is apathy. Many believe that a large number of Greeks won’t vote in the September election – the fifth in six years (or the sixth, if you include the referendum in July). The situation in Greece should serve as an example of what could happen to democracies across Europe that lack political unity: parties with clear ideological positions end up serving as managers of diktats from Brussels, while more extreme forces become the de facto opposition. In this harsh climate, many citizens will either abandon their politicians or, in a bleaker scenario, reject the democratic system that elected them. 

Yiannis Baboulias is a Greek investigative journalist. His work on politics, economics and Greece, appears in the New Statesman, Vice UK and others.

This article first appeared in the 27 August 2015 issue of the New Statesman, Isis and the new barbarism