Comics review: Marc Ellerby's Ellerbisms

A comic strip that began life with few pretensions.

Ellerbisms began life with few pretensions. It was to be a diary comic like so many others: a page of a Moleskine a day, illustrated with something which happened to Marc Ellerby in the last twenty-four hours. These are the bread-and-butter of the indie cartoonist's world, and, along with gag strips, make up the majority of webcomics (once you exclude the furries, at least). But, as Ellerby says:

Then I met a Swedish girl called Anna and it stopped being so sporadic (and boring).

What you end up reading is a chronicle of a relationship, messy bits included, written as it happened. To this end, Ellerby has also added a new prologue and epilogue, as well as adding a few pages in near the beginning to elaborate on the context of some of the strips. This is a good idea; those early strips, already the weakest part of the book, occasionally make reference to events which Ellerby simply didn't get round to illustrating in real time, and the extra content helps the story hold together as one coherent piece.

New artwork next to old does serve to emphasise how much better a cartoonist Ellerby is now than he was when he started. But thanks to his decision to excise the first few months of Ellerbisms strips, and turn the book from "the complete collection" to "the complete Marc and Anna", there's little of the genuinely amateurish stuff left in. His very first strip remains as a nostalgic title page, and it's a nice scene in its own right; but if the first twenty pages were like it, readers might never hit the good stuff.

Which would be a shame. Like Joff Winterhart's Costa-nominated Days of the Bagnold Summer, Ellerbisms' short episodes, frequently just a page each, build up a detailed, touching portrait of the young couple (whereas Bagnold Summer's episodic nature was an affectation, this is the real deal). We see them fighting over nothing, singing and preparing, and their holidays, working days, and days out in the park. The end, when it comes, isn't surprising, because we have come to know the pair so well that the writing was on the wall. But it is saddening nonetheless.

Not that Ellerbisms is a mopey book. It wears its page-a-day heritage on its sleeve, and the pages of silliness and gags are frequently laugh-out-loud funny. But without that emotional core, it would feel like so many other good but ephemeral webcomics.

Ellerby has also worked hard to make Ellerbisms worth reading as a book, rather than just mooching off the still-available free archives. As well as the aforementioned extra content – and removed content, because what's not collected is as important as what is – it's also packaged together with production values (including delicious rounded corners, a hat-tip to the Moleskine heritage) that well exceed what was necessary to get it out the door. It's all part of Ellerby's – and diary-comics co-conspirator Adam Cadwell's – audacious self-publishing venture, Great Beast.

The two are publishing high quality editions of their complete diary comics – Cadwell's The Everyday is available in hardback, nigh-on unheard of for a self-published webcomic – as well as their other works, like Cadwell's six-part Blood Blokes, about hipster vampires, and Ellerby's Chloe Noonan: Monster Hunter, a sort of Buffy-without-powers. If it works, it will let them cut out the middleman, and may just make publishing these sort of comics, if not quite profitable, then at least break-even. If it doesn't, it will have been an expensive experiment.

No matter what the quality of the physical objects produced, Great Beast will live or die on the skill of its artists. While Chloe Noonan has failed to find the commercial success it deserves, leading to a reboot being planned, it shows that Ellerby has the chops to make something fun and accessible. Hopefully it will find the audience it deserves, and give Ellerby a ticket to riches. But Ellerbisms is proof that he can do much more than just that.

What you end up reading is a chronicle of a relationship. Photograph: Getty Images.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser