#AllWhiteFrontPages: Challenging the lack of ethnic minority representation in the media

Samantha Asumadu, founder of Media Diversity UK, explains the background to its campaigns.

It’s about three months since I launched Media Diversity UK and our Twitter feed @WritersofColour. Over 100,000 views later on the website, we’re hitting goals I had never even aimed for. First and foremost, we found an audience. That audience has brought us opportunities. The intention was always to feature a wide selection of subjects from gaming, TV and immigration to geopolitical analysis of Middle East conflicts - the difference being that finally readers would get to read content that was from the point of view of a non-white person. Of course there are universal traits but our experiences colour our outlook. That experience could be like mine, raised on a council estate in Clapham, or that of a middle class black woman, who was sent to boarding school and may end up working at a FTSE company.

Media Diversity UK is a non-profit organisation. It is a place where writers of colour who have been unable to break into the mainstream media or have been marginalised can publish their work. Our aim is to help writers and journalists of colour to be published in national newspapers and magazines and to get their voices heard in the broadcast media. We do this by giving them advice, contacts, promoting their work online and of course by word of mouth, which in Life 2.0 is Twitter and Facebook. Our most successful article has had over 20,000 hits and there are others equally as good that have had only 500 (that was an article about Syria).

My aim is to bridge that gap so people are reading our feminism and popular culture articles but also reading the subjects that embrace geopolitics, ethnic conflicts, resources and the structural effects of racism and how to tackle it. One of my favourite reads each week is our "This Week In Islamophobia" column by a writer called Yasin Bangee, who lives in the north of England. He has charted the rise of Islamophobia and media prejudice, with a wry and individual tone that keeps readers coming back.

Both our campaigns, #AllWhiteFrontPages and #AllWhiteTV have seen success in some quarters and resistance in others. We launched the #AllWhiteTV campaign at the end of August. The chair of the Royal Society of Television diversity committee approached me to work with them after seeing the work we’d done on #Allwhitefrontpages. A group of volunteers found mainly from Twitter began monitoring primetime TV on the terrestrial channels on Sunday 1 September and finished on the following Sunday. It was an eye-opening experience for the volunteers who were of mixed backgrounds, some who had rarely watched any terrestial TV before. The results will be presented at an event for TV industry decision makers in October.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Frequently every image featured on the front pages of the national newspapers is of a white person. When the media does cover stories of people from diverse backgrounds and class the stories are often negative, reinforcing stereotypes. Our overriding aim is to bring equity and the "normalisation" of ethnic diversity to our screens, to the radio and in our newspapers.

Our writers range from talented teenagers to seasoned academics and authors. We recently launched a space for experimental academic-type writing, curated by Yasmin Gunaratnam, a lecturer at Goldsmiths. We also recently launched the #EightWomen poll about notable women of colour, all of whom were successful in their fields, all of whom made a difference - but who would you vote has changed the UK?

Media Diversity UK (though we may change the name soon, as we are hoping to become a Charitable Incorporated Organisation) isa collective and a space where we can support and encourage each other. Sometimes when I get a submission I wll ask the writer if they want to submit it to the mainstream media first. Sometimes they reply “no” as they’d prefer not to receive the torrent of racist comments they see other writers get, such as those under my first article for the Guardian.

Our comments range from two lines to contributions bordering on essays but they always engage critically with the material, for which we’re all thankful!

One of the highlights of the last couple of months was going on Dotun Adenayo’s Sunday night BBC London Show with Minna Salami. We were discussing this article which we successfully pitched to the Telegraph’s Wonder Woman section, written by Joy Goh-Mah. It was a fun hour despite the difficult and emotive subject matter and I was surprised and pleased when one woman from a feminist group I belong to said it had gone viral around black women in London as they rarely get to hear one, let alone two, black women on a radio show debating on primetime broadcast media. It seems a long way a way from creating the Storify about #AllWhiteFrontPages and being ecstatic when the Head of Comment at the Times tweeted me back to say he’d noted my happiness that they’d featured a non-white woman on their front pages (in July during Ascot).

I’m grateful to Rodney Sealy who wrote an article titled "The 'Evening Standard’ Of Whiteness" in the Voice newspaper. It was really that article that gave me inspiration for our motto: "Tackling the ubiquity of whiteness".

Sealy did a simple analysis of pictures in one edition of the Evening Standard,  andafter completion he decided to boycott the paper. This quote stuck with me:

Does London’s only paper reflect the reality of London life in 2013? - 40 per cent of ethnic Londoners are crudely white washed out of its view of our city is a terrible indictment. People of colour did not feature on any page as fully formed characters as often as we should but, in fact, if we all packed up and left, London would grind to a juddering halt. We are integral to this city’s smooth functioning.

Simple and true.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Photo: Getty
Samantha Asumadu is a documentary filmmaker, campaigner and founder of Media Diversity UK. She was previously based in East Africa, Great Lakes region and is now based in London.
Photo: Getty Images
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The Fire Brigades Union reaffiliates to Labour - what does it mean?

Any union rejoining Labour will be welcomed by most in the party - but the impact on the party's internal politics will be smaller than you think.

The Fire Brigades Union (FBU) has voted to reaffiliate to the Labour party, in what is seen as a boost to Jeremy Corbyn. What does it mean for Labour’s internal politics?

Firstly, technically, the FBU has never affliated before as they are notionally part of the civil service - however, following the firefighters' strike in 2004, they decisively broke with Labour.

The main impact will be felt on the floor of Labour party conference. Although the FBU’s membership – at around 38,000 – is too small to have a material effect on the outcome of votes themselves, it will change the tenor of the motions put before party conference.

The FBU’s leadership is not only to the left of most unions in the Trades Union Congress (TUC), it is more inclined to bring motions relating to foreign affairs than other unions with similar politics (it is more internationalist in focus than, say, the PCS, another union that may affiliate due to Corbyn’s leadership). Motions on Israel/Palestine, the nuclear deterrent, and other issues, will find more support from FBU delegates than it has from other affiliated trade unions.

In terms of the balance of power between the affiliated unions themselves, the FBU’s re-entry into Labour politics is unlikely to be much of a gamechanger. Trade union positions, elected by trade union delegates at conference, are unlikely to be moved leftwards by the reaffiliation of the FBU. Unite, the GMB, Unison and Usdaw are all large enough to all-but-guarantee themselves a seat around the NEC. Community, a small centrist union, has already lost its place on the NEC in favour of the bakers’ union, which is more aligned to Tom Watson than Jeremy Corbyn.

Matt Wrack, the FBU’s General Secretary, will be a genuine ally to Corbyn and John McDonnell. Len McCluskey and Dave Prentis were both bounced into endorsing Corbyn by their executives and did so less than wholeheartedly. Tim Roache, the newly-elected General Secretary of the GMB, has publicly supported Corbyn but is seen as a more moderate voice at the TUC. Only Dave Ward of the Communication Workers’ Union, who lent staff and resources to both Corbyn’s campaign team and to the parliamentary staff of Corbyn and McDonnell, is truly on side.

The impact of reaffiliation may be felt more keenly in local parties. The FBU’s membership looks small in real terms compared Unite and Unison have memberships of over a million, while the GMB and Usdaw are around the half-a-million mark, but is much more impressive when you consider that there are just 48,000 firefighters in Britain. This may make them more likely to participate in internal elections than other affiliated trade unionists, just 60,000 of whom voted in the Labour leadership election in 2015. However, it is worth noting that it is statistically unlikely most firefighters are Corbynites - those that are will mostly have already joined themselves. The affiliation, while a morale boost for many in the Labour party, is unlikely to prove as significant to the direction of the party as the outcome of Unison’s general secretary election or the struggle for power at the top of Unite in 2018. 

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.