#AllWhiteFrontPages: Challenging the lack of ethnic minority representation in the media

Samantha Asumadu, founder of Media Diversity UK, explains the background to its campaigns.

It’s about three months since I launched Media Diversity UK and our Twitter feed @WritersofColour. Over 100,000 views later on the website, we’re hitting goals I had never even aimed for. First and foremost, we found an audience. That audience has brought us opportunities. The intention was always to feature a wide selection of subjects from gaming, TV and immigration to geopolitical analysis of Middle East conflicts - the difference being that finally readers would get to read content that was from the point of view of a non-white person. Of course there are universal traits but our experiences colour our outlook. That experience could be like mine, raised on a council estate in Clapham, or that of a middle class black woman, who was sent to boarding school and may end up working at a FTSE company.

Media Diversity UK is a non-profit organisation. It is a place where writers of colour who have been unable to break into the mainstream media or have been marginalised can publish their work. Our aim is to help writers and journalists of colour to be published in national newspapers and magazines and to get their voices heard in the broadcast media. We do this by giving them advice, contacts, promoting their work online and of course by word of mouth, which in Life 2.0 is Twitter and Facebook. Our most successful article has had over 20,000 hits and there are others equally as good that have had only 500 (that was an article about Syria).

My aim is to bridge that gap so people are reading our feminism and popular culture articles but also reading the subjects that embrace geopolitics, ethnic conflicts, resources and the structural effects of racism and how to tackle it. One of my favourite reads each week is our "This Week In Islamophobia" column by a writer called Yasin Bangee, who lives in the north of England. He has charted the rise of Islamophobia and media prejudice, with a wry and individual tone that keeps readers coming back.

Both our campaigns, #AllWhiteFrontPages and #AllWhiteTV have seen success in some quarters and resistance in others. We launched the #AllWhiteTV campaign at the end of August. The chair of the Royal Society of Television diversity committee approached me to work with them after seeing the work we’d done on #Allwhitefrontpages. A group of volunteers found mainly from Twitter began monitoring primetime TV on the terrestrial channels on Sunday 1 September and finished on the following Sunday. It was an eye-opening experience for the volunteers who were of mixed backgrounds, some who had rarely watched any terrestial TV before. The results will be presented at an event for TV industry decision makers in October.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Frequently every image featured on the front pages of the national newspapers is of a white person. When the media does cover stories of people from diverse backgrounds and class the stories are often negative, reinforcing stereotypes. Our overriding aim is to bring equity and the "normalisation" of ethnic diversity to our screens, to the radio and in our newspapers.

Our writers range from talented teenagers to seasoned academics and authors. We recently launched a space for experimental academic-type writing, curated by Yasmin Gunaratnam, a lecturer at Goldsmiths. We also recently launched the #EightWomen poll about notable women of colour, all of whom were successful in their fields, all of whom made a difference - but who would you vote has changed the UK?

Media Diversity UK (though we may change the name soon, as we are hoping to become a Charitable Incorporated Organisation) isa collective and a space where we can support and encourage each other. Sometimes when I get a submission I wll ask the writer if they want to submit it to the mainstream media first. Sometimes they reply “no” as they’d prefer not to receive the torrent of racist comments they see other writers get, such as those under my first article for the Guardian.

Our comments range from two lines to contributions bordering on essays but they always engage critically with the material, for which we’re all thankful!

One of the highlights of the last couple of months was going on Dotun Adenayo’s Sunday night BBC London Show with Minna Salami. We were discussing this article which we successfully pitched to the Telegraph’s Wonder Woman section, written by Joy Goh-Mah. It was a fun hour despite the difficult and emotive subject matter and I was surprised and pleased when one woman from a feminist group I belong to said it had gone viral around black women in London as they rarely get to hear one, let alone two, black women on a radio show debating on primetime broadcast media. It seems a long way a way from creating the Storify about #AllWhiteFrontPages and being ecstatic when the Head of Comment at the Times tweeted me back to say he’d noted my happiness that they’d featured a non-white woman on their front pages (in July during Ascot).

I’m grateful to Rodney Sealy who wrote an article titled "The 'Evening Standard’ Of Whiteness" in the Voice newspaper. It was really that article that gave me inspiration for our motto: "Tackling the ubiquity of whiteness".

Sealy did a simple analysis of pictures in one edition of the Evening Standard,  andafter completion he decided to boycott the paper. This quote stuck with me:

Does London’s only paper reflect the reality of London life in 2013? - 40 per cent of ethnic Londoners are crudely white washed out of its view of our city is a terrible indictment. People of colour did not feature on any page as fully formed characters as often as we should but, in fact, if we all packed up and left, London would grind to a juddering halt. We are integral to this city’s smooth functioning.

Simple and true.

The Twitter campaign #AllWhiteFrontPages aims to raise awareness of British media’s need to include ethnic minority groups in their stories. Photo: Getty
Samantha Asumadu is a documentary filmmaker, campaigner and founder of Media Diversity UK. She was previously based in East Africa, Great Lakes region and is now based in London.
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How will Theresa May meet her commitment to low-earners?

The Prime Minister will soon need to translate generalities into specifics. 

The curtailed Conservative leadership contest (which would not have finished yet) meant that Theresa May had little chance to define her agenda. But of the statements she has made since becoming prime minister, the most notable remains her commitment to lead a government "driven not by the interests of the privileged few, but by yours." 

When parliament returns on 5 September, and the autumn political season begins, May will need to translate this generality into specifics. The defining opportunity to do so will be the Autumn Statement. Originally intended by George Osborne to be a banal update of economic forecasts, this set-piece more often resembled a second Budget. Following the momentous Brexit vote, it certainly will under Philip Hammond. 

The first priority will be to demonstrate how the government will counter the threat of recession. Osborne's target of a budget surplus by 2020 has wisely been abandoned, granting the new Chancellor the freedom to invest more in infrastructure (though insiders make it clear not to expect a Keynesian splurge).

As well as stimulating growth, Hammond will need to reflect May's commitment to those "just managing" rather than the "privileged few". In her speech upon becoming prime minister, she vowed that "when it comes to taxes, we’ll prioritise not the wealthy, but you". A natural means of doing so would be to reduce VAT, which was increased to a record high of 20 per cent in 2010 and hits low-earners hardest. Others will look for the freeze on benefit increases to be lifted (with inflation forecast to rise to 3 per cent next year). May's team are keenly aware of the regressive effect of loose monetary policy (low interest rates and quantitative easing), which benefits wealthy asset-owners, and vow that those who lose out will be "compensated" elsewhere. 

A notable intervention has come from Andrew Tyrie, the Conservative chair of the Treasury select committee. He has called for the government to revive the publication of distributional analyses following Budgets and Autumn Statements, which was ended by George Osborne last year (having been introduced by the coalition in 2010). 

In a letter to Hammond, Tyrie wrote: "I would be grateful for an assurance that you will reinstate the distributional analysis of the effects of the budget and autumn statement measures on household incomes, recently and mistakenly discontinued by your predecessor." He added: "The new prime minister is committing her government to making Britain a country that works 'not for a privileged few, but for every one of us'. A high level of transparency about the effects of tax and welfare policy on households across the income distribution would seem to be a logical, perhaps essential starting point." 

Whether the government meets this demand will be an early test of how explicit it intends to be in reducing disparities. 

George Eaton is political editor of the New Statesman.