The three most important things you missed in the Apple keynote

The signals sent below the watermark.

Apple's press conference on Monday evening was always going to be about one thing and one thing only: the new Jony Ive-led interface for iOS 7. It's a bold departure for the company, the first major visual change to the entire operating system since it was debuted in 2007, and it's garnered mixed reactions.

On the one hand, it's been praised for inserting sense of physicality back into the design. As John Gruber writes:

In iOS 6, you open a folder on the home screen, and linen is something you see underneath. You pull down Notification Center, and linen is something see over. It’s both over and under…

The design of iOS 7 is based on rules… It is three dimensional not just visually but logically. It uses translucency not to show off, but to provide you with a sense of place. When you pull the new Control Center panel up from the bottom of the screen, its translucency lets you know that you haven’t gone somewhere new, you’re just looking at something over where you were.

On the other, some of the more concrete design decisions aren't quite so strong. The new home screen icons, for instance are… an acquired taste, hopefully. Particular criticism has been offered for the Newsstand, Safari and Game Center ones, which seem to illustrate little design philosophy beyond "lots of bright colours":

 

But while the visual redesign might be the most exciting thing revealed in the keynote speech, it isn't the most illuminating. We knew it was coming, and it's neither good nor bad enough to have a long-term effect on the company. So what things ought we pay attention to instead?

Bing

Apple's pushing out a major update to Siri, its voice-automation system, which lets you do "eyes free" control – perfect for in-car use. But while Siri is powerful once you know its limits, asking it a question its not prepared for pushes you back to a basic Google search. So "set my alarm for 8:00am" works fine, but "what is the tastiest brand of mayonnaise" just opens up Safari.

In iOS 7, your mayonnaise questions will continue to be answered with a web search – but now, they'll still be answered inline. And that's happening thanks to a partnership with Bing, Microsoft's search engine.

The Apple-Google relationship has been cooling rapidly for years, and even though the iOS 6 update was overshadowed by the misstep of switching the built in Maps app away from Google's data to Apple's proprietary information, the strings are still being cut. The last major link to sever is in Safari itself, where a Google search remains the default on all new iPhones (although you can choose to use Bing or Yahoo! instead). Once that changes – and you can bet it will at some point – the open warfare can begin.

Mac Pro

It may be hard to remember, given its reinvention as a consumer electronics company, but Apple used to only make PCs. I know, right? But still, the company's got a die-hard core of users who do serious work on the machines, and have done for over 20 years. And serious work requires a serious machine – which is why it's problematic that the company hasn't updated its most serious one for two years.

The Mac Pro is the powerhouse of Apple's computer lineup, a massive box which sits under the desk and is plugged into an external keyboard, monitor and mouse. Aimed at users who need more than an iMac can provide, it needs to be on the bleeding edge of technology. But after a speed boost in 2011, there's been radio silence from the company. That's not only concerning for the developers, visual artists, and so on, forced to contemplate trying to cram their needs in an iMac or MacBook Pro; it also hinted at a company unsure as to whether its future lay in computing at all.

So the announcement of a new Mac Pro will be relieving to the users who have been holding out for one for years. But it also says where Apple sees the future of computing when it comes to the power user. The new Mac Pro is tiny, just one eighth of the size of the old, and has no internal disk drives and no internal expansion slots. Instead, it has a heck of a lot of ports on the back. The plan is clear: everything you need beyond the stock configuration will be plugged in and sitting next to the Mac Pro itself, whether that's a Blu-Ray drive, an HDD, or even an external processor (of the sort used to boost intensive rendering).

That might not be a future which pros are comfortable with, but it's the one Apple wants – and they've never been afraid of being the first to abandon the old.

There's a second nugget hidden in the Mac Pro's launch, though: it's to be built in the US. That fulfils a number of goals for the company, from a handy PR boost (much needed as the company is accused of un-American tax-dodging) to instilling a sense of prestige on the product itself (whether it's true or not, "made in the USA" tends to be synonymous with high-quality).

Maps on Mavericks

The B-movie of the night was the reveal of the next version of Apple's computer operating system, OS X. Having all but run out of big cats for the codenames (although Serval never got its chance to shine), they've gone for a California theme, naming it "Mavericks" after the NoCal surf spot.

For users, the most interesting stuff comes in the form of a new version of Finder, a notification centre which works, better support for multiple displays, and a brand new syncing keychain. They all look like they will make life easier, but are evolutionary changes.

Instead, the important feature is the Maps app. The company has built a new front-end to its own mapping data – the same data which got it into so much trouble last year, but now much-improved – and is shipping it as a built-in app for the desktop.

While the rest of the world moves towards web-apps, Apple is moving in the opposite direction, taking functions which nearly everyone thinks of as web-only and squeezing them into apps. That's how it's worked on iOS, and now it's taking that attitude back to the Mac. For a company which is so notoriously awful at web services, it isn't a bad move – but it is still going decidedly against the grain. If the Maps app is good enough to make up for the change, then they might get lucky; if not, expect it to languish in applications folders for years.

Photograph: Apple

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Lord Sainsbury pulls funding from Progress and other political causes

The longstanding Labour donor will no longer fund party political causes. 

Centrist Labour MPs face a funding gap for their ideas after the longstanding Labour donor Lord Sainsbury announced he will stop financing party political causes.

Sainsbury, who served as a New Labour minister and also donated to the Liberal Democrats, is instead concentrating on charitable causes. 

Lord Sainsbury funded the centrist organisation Progress, dubbed the “original Blairite pressure group”, which was founded in mid Nineties and provided the intellectual underpinnings of New Labour.

The former supermarket boss is understood to still fund Policy Network, an international thinktank headed by New Labour veteran Peter Mandelson.

He has also funded the Remain campaign group Britain Stronger in Europe. The latter reinvented itself as Open Britain after the Leave vote, and has campaigned for a softer Brexit. Its supporters include former Lib Dem leader Nick Clegg and Labour's Chuka Umunna, and it now relies on grassroots funding.

Sainsbury said he wished to “hand the baton on to a new generation of donors” who supported progressive politics. 

Progress director Richard Angell said: “Progress is extremely grateful to Lord Sainsbury for the funding he has provided for over two decades. We always knew it would not last forever.”

The organisation has raised a third of its funding target from other donors, but is now appealing for financial support from Labour supporters. Its aims include “stopping a hard-left take over” of the Labour party and “renewing the ideas of the centre-left”. 

Julia Rampen is the digital news editor of the New Statesman (previously editor of The Staggers, The New Statesman's online rolling politics blog). She has also been deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines. 

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