E-cigarettes: the conspiracy theorists might just have it right

What’s really going on behind these clouds of nicotine-infused vapour?

Addiction is an emotive subject, to put it mildly. As such, when reading reactions to the news that electronic cigarettes may be regulated as a medicinal product from 2016, it’s easy to lose all sense amidst the roaring.

For some, this is all down to lobbying from Big Tobacco, aimed at pricing e-cig makers out of the market with red tape before they can further erode the monopoly on addiction. For others, it’s Big Pharma trying to quash competition for its sprays, gums and patches by restricting surrogate fags to the pharmacy counter. Another set think this is the government, scared witless of losing revenue from tobacco taxes.

For others still it’s grey-faced, life-hating Eurocrats, engaged in their endless struggle to quash life’s pleasures and make everyone into a cycle-riding vegan.  Then there are the people who’ve forgotten what’s actually happening and are just using comments sections to bark about how much they love or hate smoking. But what’s really going on behind these obfuscating clouds of nicotine-infused vapour?

Naively assuming that no conspiracy theories are in play, the situation seems to revolve around the fact that an unregulated market of 1.3 million people, which it is estimated will be worth £250m in 2014, has sprung up virtually overnight, and has huge cultural links to smoking. The broad aim of the EU Tobacco Products Directive – which is to drive the regulation in question – is to reduce uptake of tobacco smoking in young people, and its logic seems to be that if e-cigs can be sold anywhere and everywhere, it may actually bring impressionable teens into the smoker’s fold.

Whether the risk of this happening outweighs the benefit that e-cig availability has in taking career smokers away from flammables is genuinely up for debate. That said, I am inclined to agree with Rob Lyons of Sp!ked, who argues that “to block people from accessing this escape route is rather like padlocking fire doors on the off-chance that someone tries to break in.”

The second (non-tinfoil-hatted) argument for the regulation of e-cigs is the fact that there are currently no enforceable standards for product safety. But while it is possible that moustache-twirling manufacturers could cut their propylene glycol with rat poison, there’s currently no evidence to suggest that electronic cigarettes are harmful, and nicotine in itself is the least of a smoker’s health worries.

Nevertheless, even if one does come to the conclusion that regulating replacement cigarettes will be a boon to public health, it’s impossible to think about the issue for long without being consumed by the screaming irony of the whole debate.

As Diane Abbott pointed out, for the government to build up regulation for e-cigs just a month after caving in on the issue of standardised, non-enticing packaging for real, poisonous cigarettes, is frankly bizarre, and really does cause one to wonder what conversations are going on behind the scenes.

Perhaps, in this case, some of the conspiracy theorists have got it spot on. 

E-cigarettes face new regulation. Photograph: Getty Images

By day, Fred Crawley is editor of Credit Today and Insolvency Today. By night, he reviews graphic novels for the New Statesman.

Photo: Getty Images
Show Hide image

What do Labour's lost voters make of the Labour leadership candidates?

What does Newsnight's focus group make of the Labour leadership candidates?

Tonight on Newsnight, an IpsosMori focus group of former Labour voters talks about the four Labour leadership candidates. What did they make of the four candidates?

On Andy Burnham:

“He’s the old guard, with Yvette Cooper”

“It’s the same message they were trying to portray right up to the election”​

“I thought that he acknowledged the fact that they didn’t say sorry during the time of the election, and how can you expect people to vote for you when you’re not actually acknowledging that you were part of the problem”​

“Strongish leader, and at least he’s acknowledging and saying let’s move on from here as opposed to wishy washy”

“I was surprised how long he’d been in politics if he was talking about Tony Blair years – he doesn’t look old enough”

On Jeremy Corbyn:

"“He’s the older guy with the grey hair who’s got all the policies straight out of the sixties and is a bit of a hippy as well is what he comes across as” 

“I agree with most of what he said, I must admit, but I don’t think as a country we can afford his principles”

“He was just going to be the opposite of Conservatives, but there might be policies on the Conservative side that, y’know, might be good policies”

“I’ve heard in the paper he’s the favourite to win the labour leadership. Well, if that was him, then I won’t be voting for Labour, put it that way”

“I think he’s a very good politician but he’s unelectable as a Prime Minister”

On Yvette Cooper

“She sounds quite positive doesn’t she – for families and their everyday issues”

“Bedroom tax, working tax credits, mainly mum things as well”

“We had Margaret Thatcher obviously years ago, and then I’ve always thought about it being a man, I wanted a man, thinking they were stronger…  she was very strong and decisive as well”

“She was very clear – more so than the other guy [Burnham]”

“I think she’s trying to play down her economics background to sort of distance herself from her husband… I think she’s dumbing herself down”

On Liz Kendall

“None of it came from the heart”

“She just sounds like someone’s told her to say something, it’s not coming from the heart, she needs passion”

“Rather than saying what she’s going to do, she’s attacking”

“She reminded me of a headteacher when she was standing there, and she was quite boring. She just didn’t seem to have any sort of personality, and you can’t imagine her being a leader of a party”

“With Liz Kendall and Andy Burnham there’s a lot of rhetoric but there doesn’t seem to be a lot of direction behind what they’re saying. There seems to be a lot of words but no action.”

And, finally, a piece of advice for all four candidates, should they win the leadership election:

“Get down on your hands and knees and start praying”

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.