Does no-one do DIY anymore?

B&Q takes a hit.

While Sir Stuart Rose once commented that “weather is for wimps”, Kingfisher has more justification than most to pull this old excuse out of the hat when explaining this quarter’s weak trading results.

Easter is a bit like the DIY sector’s Christmas and is a key time for consumer activity and spending. Unfortunately, this year’s dismal weather dampened consumer demand, both literally and metaphorically. B&Q’s numbers show this with, for example, sales of nursery plants down 16 per cent on last year.

Conlumino’s seasonal consumer tracker, which looks at how people behave and what they buy over the Easter period, shows the same picture in a wider market context. Over the past two Easter periods (2011 & 2012) an average of 22.4 per cent of all consumers undertook some form of gardening activity; this year the figure fell sharply to just 9.4 per cent. The numbers for DIY activity shows a similar trend with 14.6 per cent of consumers undertaking some activity over Easter in 2011 & 2012; this year that number fell to 10.8 per cent, largely thanks to fewer people undertaking outdoor improvement and decoration.  These headline numbers had a very tangible impact on the penetration of consumers purchasing various products over Easter.

Although a weak Easter has had a very tangible downward impact on B&Q, it is only one of a number of negative headwinds impacting the DIY sector. Among these, the main one is a continued lack of traction in the housing market. Although there are now signs that activity is picking up, it will be some time before they return to robust levels of transactions which are critical for a healthy DIY sector.

The other essential issue is the waning consumer interest in DIY. With many projects more discretionary, cash-strapped consumers have been willing to delay improvement and decorative activity; at the same time, a greater reluctance to undertake DIY.

While the weather was a temporal blip – and indeed Kingfisher’s post Easter numbers look far more rosy – these two underlying dynamics are structural and represent the backdrop against which B&Q, and indeed all other players, is operating. While the DIY market will eventually reach a stable and settled level, this probably won’t be until the back end of next year.

As for Kingfisher itself, although it is a victim of circumstance the company is both well run and proactive. Investments in stores, a focus on value and the continued development of ranges and services put it in a strong position to grab share and take advantage of the upturn, when eventually materialises.

Photograph: Getty Images

 Managing Director of Conlumino

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Four times Owen Smith has made sexist comments

The Labour MP for Pontypridd and Jeremy Corbyn’s Labour leadership rival has been accused of misogynist remarks. Again.

2016

Wanting to “smash” Theresa May “back on her heels”

During a speech at a campaign event, Owen Smith blithely deployed some aggressive imagery about attacking the new Prime Minister. In doing so, he included the tired sexist trope beloved of the right wing press about Theresa May’s shoes – her “kitten heels” have long been a fascination of certain tabloids:

“I’ll be honest with you, it pained me that we didn’t have the strength and the power and the vitality to smash her back on her heels and argue that these our values, these are our people, this is our language that they are seeking to steal.”

When called out on his comments by Sky’s Sophy Ridge, Smith doubled down:

“They love a bit of rhetoric, don’t they? We need a bit more robust rhetoric in our politics, I’m very much in favour of that. You’ll be getting that from me, and I absolutely stand by those comments. It’s rhetoric, of course. I don’t literally want to smash Theresa May back, just to be clear. I’m not advocating violence in any way, shape or form.”

Your mole dug around to see whether this is a common phrase, but all it could find was “set back on one’s heels”, which simply means to be shocked by something. Nothing to do with “smashing”, and anyway, Smith, or somebody on his team, should be aware that invoking May’s “heels” is lazy sexism at best, and calling on your party to “smash” a woman (particularly when you’ve been in trouble for comments about violence against women before – see below) is more than casual misogyny.

Arguing that misogyny in Labour didn’t exist before Jeremy Corbyn

Smith recently told BBC News that the party’s nastier side only appeared nine months ago:

“I think Jeremy should take a little more responsibility for what’s going on in the Labour party. After all, we didn’t have this sort of abuse and intolerance, misogyny, antisemitism in the Labour party before Jeremy Corbyn became the leader.”

Luckily for Smith, he had never experienced misogyny in his party until the moment it became politically useful to him… Or perhaps, not being the prime target, he simply wasn’t paying enough attention before then?

2015

Telling Leanne Wood she was only invited on TV because of her “gender”

Before a general election TV debate for ITV Wales last year, Smith was caught on camera telling the Plaid Cymru leader that she only appeared on Question Time because she is a woman:

Wood: “Have you ever done Question Time, Owen?”

Smith: “Nope, they keep putting you on instead.”

Wood: “I think with party balance there’d be other people they’d be putting on instead of you, wouldn’t they, rather than me?”

Smith: “I think it helps. I think your gender helps as well.”

Wood: “Yeah.”

2010

Comparing the Lib Dems’ experience of coalition to domestic violence

In a tasteless analogy, Smith wrote this for WalesHome in the first year of the Tory/Lib Dem coalition:

“The Lib Dem dowry of a maybe-referendum on AV [the alternative vote system] will seem neither adequate reward nor sufficient defence when the Tories confess their taste for domestic violence on our schools, hospitals and welfare provision.

“Surely, the Liberals will file for divorce as soon as the bruises start to show through the make-up?”

But never fear! He did eventually issue a non-apology for his offensive comments, with the classic use of “if”:

“I apologise if anyone has been offended by the metaphorical reference in this article, which I will now be editing. The reference was in a phrase describing today's Tory and Liberal cuts to domestic spending on schools and welfare as metaphorical ‘domestic violence’.”

***

A one-off sexist gaffe is bad enough in a wannabe future Labour leader. But your mole sniffs a worrying pattern in this list that suggests Smith doesn’t have a huge amount of respect for women, when it comes to political rhetoric at least. And it won’t do him any electoral favours either – it makes his condemnation of Corbynite nastiness ring rather hollow.

I'm a mole, innit.