One Direction vs a FTSE 100 company - which is more "grossly immoral"?

Surely Vince Cable wouldn't take a swipe at a fellow tousle-haired scamp like Harry Styles.

Vince Cable’s swift denial of claims that he attacked the pay of One Direction in a debate yesterday was a great bit of crisis aversion. After various commentators claimed that he’d responded to a question about the boyband’s alleged £5m per member pay packet with an attack on their "grossly immoral" earnings, aides were quick to clarify that he’d misheard the question. He was talking about the issue of executive pay.

The jury’s out on whether he actually knew what he was saying or not, but it’s easy to get confused between the band and a FTSE 100 company. Both One Direction and WPP, for example, were created by a sinister orange puppet master for the purpose of world domination. For my part, I think it unlikely Vince would want to take a swipe at a fellow outspoken, tousle-haired scamp like Harry Styles.

The point is it doesn’t matter. Whether the line was a smokescreen or a clarification, it was the right choice, and that is infuriating. The British public (or at least that rabid segment of it represented on Twitter) seemed satisfied with Cable’s explanation. Attacks from directioners are disappointingly few. So why are we happy to indiscriminately lash out at the inflated pay packets of the suits while letting the quiffs keep their cocaine summer houses and personal fleets of ice cream trucks?

It’s true that executive pay is an important issue. According to the FT, the median pay of a FTSE 100 chief exec has risen 266 per cent since 2000, while that of the average worker has risen a mere 40 per cent. Perhaps this direct and rather alarming comparison between the pay of CEOs and those of us at the bottom makes anger easier to come by.

While last year’s "shareholder spring" was a step in the right direction - a third of FTSE 100 CEOs who have disclosed their salary for 2013 have frozen their pay -  this year may be quieter. Despite outspoken opposition from Standard Life’s Guy Jubb, BP’s remuneration report passed last week with 93 per cent of shareholders in favour. 

However, there is a qualitative difference between the pay of a pop star and the pay of many executives. One Direction’s pay is, more or less, reflective of how much money they bring in for their label and management. Doubtless, they do this well, and they deserve to see much of that money. However, a Chief Executive generally has additional considerations knocking around his or her less photogenic head. As Jonathan Guthrie pointed out last week, BP’s Bob Dudley has to meet objectives in thirteen categories to get his bonus. One of them is "upstream major project delivery". Surely the man deserves a few thou for even knowing what that means.

The concern is that CEOs are being dragged into bash a banker hoo ha hour - post-crisis Britain’s favourite entertainment show. If the main swell of the pay debate ceases to be conducted along reasonable lines, CEOs won’t listen even to reasonable objections. Many of them earn too much, and few if any of them have the bewitching charm of Zayn Malik, but we should acknowledge that CEOs do a complicated job, and remuneration needs to account for that in a manner which is satisfactory for both sides.

Photograph: Getty Images

Josh Lowe is a freelance journalist and communications consultant. Follow him on Twitter @jeyylowe.

Photo: Getty
Show Hide image

Zac Goldsmith has bitten off more than he can chew

In standing as an independent, Goldsmith may face the worst of both worlds. 

After just 48 years, we can announce the very late arrival of the third runway at Heathrow. Assuming, that is, that it makes its way past the legal challenge from five local councils and Greenpeace, the consultation with local residents, and the financial worries of the big airlines. And that's not counting the political struggles...

While the Times leads with the logistical headaches - "Heathrow runway may be built over motorway" is their splash, the political hurdles dominate most of this morning’s papers

"Tory rebels let fly on Heathrow" says the i's frontpage, while the FT goes for "Prominent Tories lead challenge to May on Heathrow expansion". Although Justine Greening, a May loyalist to her fingertips, has limited herself to a critical blogpost, Boris Johnson has said the project is "undeliverable" and will lead to London becoming "a city of planes". 

But May’s real headache is Zac Goldsmith, who has quit, triggering a by-election in his seat of Richmond Park, in which he will stand as an anti-Heathrow candidate.  "Heathrow forces May into Brexit by-election" is the Telegraph's splash. 

CCHQ has decided to duck out of the contest entirely, leaving Goldsmith running as the Conservative candidate in all but name, against the Liberal Democrat Sarah Olney. 

What are Goldsmith's chances? To win the seat, the Liberal Democrats would need a 19.3 per cent swing from the Conservatives - and in Witney, they got exactly that.

They will also find it easier to squeeze the third-placed Labour vote than they did in Witney, where they started the race in fourth place. They will find that task all the easier if the calls for Labour to stand aside are heeded by the party leadership. In any case, that Clive Lewis, Lisa Nandy and Jonathan Reynolds have all declared that they should will be a boost for Olney even if she does face a Labour candidate.  

The Liberal Democrats are fond of leaflets warning that their rivals “cannot win here” and thanks to Witney they have one ready made.  

Goldsmith risks having the worst of all worlds. I'm waiting to hear whether or not the Conservatives will make their resources freely available to Goldsmith, but it is hard to see how, without taking an axe to data protection laws, he can make use of Conservative VoterID or information gathered in his doomed mayoral campaign. 

But in any case, the Liberal Democrats will still be able to paint him as the Brexit candidate and the preferred choice of the pro-Heathrow Prime Minister, as he is. I think Goldsmith will find he has bitten more than he can chew this time.

This article originally appeared in today's Morning Call, your essential email covering everything you need to know about British politics and today's news. You can subscribe for free here.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.