A week on from the shuttering of Reader, does anyone trust Google yet?

Google lied, Reader died.

One week on from the Google Reader news, and two very real trends are becoming clear. We will never trust Google again; and we are all thinking carefully about the sustainability of our online services.

Yesterday, Google announced a new service, Keep. It's… look, it's post-it notes for your phone, OK? There's really only so much technobabble one man can put up with. Android only for the moment, and quite pretty design.

But, here's the thing. Keep is clearly an experiment. It's free on Google Play, it's got no adverts, it's all stored on a centralised service – it is, in other words, Google Reader five years ago.

Would you build your life around it? I wouldn't.

 

 

 

 

 

 

It became a cliché after the closure of Google Reader, but it became a cliché because it is, at heart, true: if you don't pay for a product, you can't expect it to primarily serve you. If it has ads, you aren't the customer, you're the product; but if it doesn't have ads, it's even worse. You aren't using a product, you're using an expensive advertisement the company has created to try and get itself acquired (or acqhired).

It's why, in my list of possible replacements for Google Reader, I thought NewsBlur looked like the best shot. Because it's a service which has the radical business model of getting people to pay for it.

There will always be free services online which are good, and which live long and fruitful lives. Google and Facebook, to name two. And even paid-for services still die in their prime, as happened to mail app Sparrow, acquired by Google last year and shuttered. But as a rule of thumb, if you can't see how a developer can survive while providing you a service you desperately need, they probably can't, and you should expect a change down the line.

But there's one other aspect of sustainability, and it pains me to say it, but: this is why Twitter is closing off its API. Google Reader's API is used by an extraordinary number of feed-reading apps, including Reeder and NetNewsWire for Mac and iOS and Feedly for iOS and Android. Not everyone used them, and the main Reader web app was certainly popular – but once the closure of the sharing features removed the main reason for using the web app, the exodus set in.

And if everyone is using your product through an API, then it's hard to make any money from that. Google doesn't show ads on Reader, because it's always been a hobby for the company, but the sheer number of users who were using it as little more than a pipe mean that even if it had begun to show ads, it would have still been providing an enormous free service to the users of other companies' products.

With that in mind… I can see why Twitter has taken its extraordinarily anti-third-party-developer moves. And I'm not quite as against it as I was. I would like a Twitter which was happy to let me use Tweetbot, happy to let me tell Tumblr who I follow, and didn't try and impose its vision of how I should use its service on everyone else. I would even pay to be a member of that Twitter (although, unfortunately for app.net, I also like all the people I follow on Twitter, so can't quite flounce off somewhere else). But that isn't the choice: the choice is the Twitter we have, or a Twitter which goes the way of Google Reader.

Photograph: Getty Images.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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The campaign to keep Britain in Europe must be based on hope, not fear

Together we can show the world a generous, outward-facing Britain we can all be proud of.

Today the Liberal Democrats launched our national campaign to keep Britain in Europe. With the polls showing the outcome of this referendum is on a knife-edge, our party is determined to play a decisive role in this once in a generation fight. This will not be an easy campaign. But it is one we will relish as the UK's most outward-looking and internationalist party. Together in Europe the UK has delivered peace, created the world’s largest free trade area and given the British people the opportunity to live, work and travel freely across the continent. Now is the time to build on these achievements, not throw them all away.

Already we are hearing fear-mongering from both sides in this heated debate. On the one hand, Ukip and the feuding Leave campaigns have shamelessly seized on the events in Cologne at New Year to claim that British women will be at risk if the UK stays in Europe. On the other, David Cameron claims that the refugees he derides as a "bunch of migrants" in Calais will all descend on the other side of the Channel the minute Britain leaves the EU. The British public deserve better than this. Rather than constant mud-slinging and politicising of the world's biggest humanitarian crisis since the Second World War, we need a frank and honest debate about what is really at stake. Most importantly this should be a positive campaign, one that is fought on hope and not on fear. As we have a seen in Scotland, a referendum won through scare tactics alone risks winning the battle but losing the war.

The voice of business and civil society, from scientists and the police to environmental charities, have a crucial role to play in explaining how being in the EU benefits the British economy and enhances people's everyday lives. All those who believe in Britain's EU membership must not be afraid to speak out and make the positive case why being in Europe makes us more prosperous, stable and secure. Because at its heart this debate is not just about facts and figures, it is about what kind of country we want to be.

The Leave campaigns cannot agree what they believe in. Some want the UK to be an offshore, deregulated tax haven, others advocate a protectionist, mean-hearted country that shuts it doors to the world. As with so many populist movements, from Putin to Trump, they are defined not by what they are for but what they are against. Their failure to come up with a credible vision for our country's future is not patriotic, it is irresponsible.

This leaves the field open to put forward a united vision of Britain's place in Europe and the world. Liberal Democrats are clear what we believe in: an open, inclusive and tolerant nation that stands tall in the world and doesn't hide from it. We are not uncritical of the EU's institutions. Indeed as Liberals, we fiercely believe that power must be devolved to the lowest possible level, empowering communities and individuals wherever possible to make decisions for themselves. But we recognise that staying in Europe is the best way to find the solutions to the problems that don't stop at borders, rather than leaving them to our children and grandchildren. We believe Britain must put itself at the heart of our continent's future and shape a more effective and more accountable Europe, focused on responding to major global challenges we face.

Together in Europe we can build a strong and prosperous future, from pioneering research into life-saving new medicines to tackling climate change and fighting international crime. Together we can provide hope for the desperate and spread the peace we now take for granted to the rest of the world. And together we can show the world a generous, outward-facing Britain we can all be proud of. So if you agree then join the Liberal Democrat campaign today, to remain in together, and to stand up for the type of Britain you think we should be.