Were two private equity buyouts the real cause of the horse meat scandal?

A series of buyouts went all the way up the food chain.

A note on the horse meat scandal that only seems to have flagged up so far: Findus, the most recent company under fire for horsemeat-contaminated products, was bought out by private equity firm Lion Capital in 2008.

Private equity firms make companies more efficient then re-sell, turning a profit in the process. They are also known for piling the companies they buy with debt and forcing them into radical cost-cutting measures - and a quick scan of Findus's last half decade suggests this is exactly what happened here. Findus struggled after the buyout, and recently needed a £220m cash injection to stay afloat. It was also forced into "major restructuring" last year. Was there a point at which using cheaper meat became necessary?

On Friday attention turned to Comigel - the company that supplies meat to Findus, as well as Aldi, another company which is even now hastily clearing its shelves of "mislabelled" bolognaise and lasangne. Surprise, surprise: in 2007, Comigel was bought by French private equity firm Céréa Capital.

Private equity firms are used to being the villain of the piece: post 2008, some argued that their penchant for cheap credit would be the cause of the next financial crisis. It's not all bad though - as this Moody's report suggests, companies which have been bought out are much more likely to survive when the going gets tough.

But the key point here is that some companies can't afford to be radically restructured to the point at which the product is compromised. And this includes food companies. Forget DNA tests - we should be keeping an eye out for food with chains of bought-out companies in their supply lines - that's where the next food scandal'll come from.

Horse meat scandal could be rooted in private equity. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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