Is the Acer ad sexist?

The ADgenda: this week's most offensive advert.

Ad execs think in statements. Preferably four word punchy sentences, all in capitals. This thought process often leaves subtlety out in the cold, and tricksy terms like gender stereotyping are gleefully discarded, no doubt because they dilute the message and block that crucial blue sky thinking. So, having ditched those pesky complexities of real life at the way side, the execs set about planning the new Acer ad. A point-by-point summary of the strategy meeting follows:

1) Laptops are functional, practical and useful

2) Therefore, laptops are for men. Women don't like laptops

3) How can we make women like laptops?

4) By giving laptops a really feminine and pretty image

5) How?

6) By getting that Megan Fox lass, you know, the one famed for her acting talent the world over showcased inTransformers 1,2,3, etc

6) Yeah! But wait, isn't she mostly popular with drooling young men?

7) True, but she is really really girly, so let's get her to appeal to girls even more and pretend she can speak to dolphins

8) Eeeeeeeeeee! That is SO sweet!

If you thought the end result was crass enough, Fujitsu  Japan clearly didn't agree and decided to go one step further by unveiling the Floral Kiss - a laptop designed specifically for women. The Floral Kiss has a specially designed lid so there's no danger of chipping your perfectly manicured nails, a 'Feminine pink' colour scheme and most importantly - your daily horoscope loaded and ready to be accessed at the touch of a no doubt perfume-scented button. What's that I hear? Ah, it's the dull thump of palms smacking foreheads across the nation.

An Acer laptop. Photograph: Getty Images
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Nigel Farage's exclusive Brexit plan has just been revealed and it's very telling

The panic is over.

If, a week on from Brexit, you're staring at the bottom of your gin bottle and wondering whether you'll ever afford to go on holiday again, then stop worrying. 

There's a plan.

Social media users have been sharing a link to an exclusive reveal of Nigel Farage's plan for the UK departure from the EU. Users are invited to: "View The Brexit Plan that was but together by the Vote Leave campaign, UKIP and Nigel Farage.

Here it is.

Highlighted policy topics include hot potatoes like UK access to the single market, international trade agreements and the rights of EU nationals working in the UK. You just have to click on the red button.

 

Oh. 

It seems the plan might be permanently out of reach. 

Every time you try to click on the red button with your mouse, you'll discover that it leaps away to another part of the page. So far, we haven't heard of anyone who has managed to catch the elusive button and discover the details of the brilliant plan. 

Other plans that have not been very easy to click on this week include: Boris Johnson's plan to be Prime Minister, Jeremy Corbyn's plan to lead a unified Labour opposition and David Cameron's plan to win the EU referendum in the first place.

As it turns out, a week after Brexit we are still waiting for a definitive plan. In the meantime, you can read: