The ADgender: Costa makes coffee unsexy again

This week's oddest advert.

Coffee can have a strange effect. It's easy to spot the morning jitterers, who've either had too much or too little, waiting at the bus stop clasping a twitching arm to keep it from snatching the nearest steaming cup from an unsuspecting passer-by.

Coffee has turned us into a nation of merciless, bean-thirsty ingrates, eager to trample the faces of our loved ones in a bid to reach the front of the queue and get that caramel macchiato into our gaping gobs. Or, at least, this is what Costa would have us believe if their new ad is anything to go by. The curtains part and a regiment of disembodied heads move as one, jerking along to an ominous soundtrack that includes the lyric "In the darkness, there's so much I wanna do" as they stare manically into the camera, their coffee high at fever pitch due to the fact they're drowning in the stuff.

This dangerous obsession has reached its pinnacle in the form of a Costa employee who, after breathing in deadly caffeine fumes day after day, now harbours dark and twisted fantasies. Beware the smiling facade, this man wants to bury you alive with only a Kiss soundtrack for company.

Quite what this all means in promotional terms remains foggy but in providing this prescient warning against over-imbibing caffeine Costa has performed an admirable public service. There you were thinking that coffee lent you a chic, sexy and mysterious air. No! You are not italian and you are not wearing Versace!

As with most other things us Brits have appropriated we've taken a delicate pastime and vulgarised it into a national obsession, glugging pints of lattes and displaying psychopathic tendencies all over the shop. Thank you Costa, you've shown us the error of our ways.

Costa advert. Photograph: youtube.com
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David Cameron softens stance: UK to accept "thousands" more Syrian refugees

Days after saying "taking more and more" refugees isn't the solution, the Prime Minister announces that Britain will accept "thousands" more Syrian refugees.

David Cameron has announced that the UK will house "thousands" more Syrian refugees, in response to Europe's worsening refugee crisis.

He said:

"We have already accepted around 5,000 Syrians and we have introduced a specific resettlement scheme, alongside those we already have, to help those Syrian refugees particularly at risk.

"As I said earlier this week, we will accept thousands more under these existing schemes and we keep them under review.

"And given the scale of the crisis and the suffering of the people, today I can announce that we will do more - providing resettlement for thousands more Syrian refugees."

Days after reiterating the government's stance that "taking more and more" refugees won't help the situation, the Prime Minister appears to have softened his stance.

His latest assertion that Britain will act with "our head and our heart" by allowing more refugees into the country comes after photos of a drowned Syrian toddler intensified calls for the UK to show more compassion towards the record number of people desperately trying to reach Europe. In reaction to the photos, he commented that, "as a father I felt deeply moved".

But as the BBC's James Landale points out, this move doesn't represent a fundamental change in Cameron's position. While public and political pressure has forced the PM's hand to fulfil a moral obligation, he still doesn't believe opening the borders into Europe, or establishing quotas, would help. He also hasn't set a specific target for the number of refugees Britain will receive.

 

Anoosh Chakelian is deputy web editor at the New Statesman.

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