The ADgender: Costa makes coffee unsexy again

This week's oddest advert.

Coffee can have a strange effect. It's easy to spot the morning jitterers, who've either had too much or too little, waiting at the bus stop clasping a twitching arm to keep it from snatching the nearest steaming cup from an unsuspecting passer-by.

Coffee has turned us into a nation of merciless, bean-thirsty ingrates, eager to trample the faces of our loved ones in a bid to reach the front of the queue and get that caramel macchiato into our gaping gobs. Or, at least, this is what Costa would have us believe if their new ad is anything to go by. The curtains part and a regiment of disembodied heads move as one, jerking along to an ominous soundtrack that includes the lyric "In the darkness, there's so much I wanna do" as they stare manically into the camera, their coffee high at fever pitch due to the fact they're drowning in the stuff.

This dangerous obsession has reached its pinnacle in the form of a Costa employee who, after breathing in deadly caffeine fumes day after day, now harbours dark and twisted fantasies. Beware the smiling facade, this man wants to bury you alive with only a Kiss soundtrack for company.

Quite what this all means in promotional terms remains foggy but in providing this prescient warning against over-imbibing caffeine Costa has performed an admirable public service. There you were thinking that coffee lent you a chic, sexy and mysterious air. No! You are not italian and you are not wearing Versace!

As with most other things us Brits have appropriated we've taken a delicate pastime and vulgarised it into a national obsession, glugging pints of lattes and displaying psychopathic tendencies all over the shop. Thank you Costa, you've shown us the error of our ways.

Costa advert. Photograph: youtube.com
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Lord Sainsbury pulls funding from Progress and other political causes

The longstanding Labour donor will no longer fund party political causes. 

Centrist Labour MPs face a funding gap for their ideas after the longstanding Labour donor Lord Sainsbury announced he will stop financing party political causes.

Sainsbury, who served as a New Labour minister and also donated to the Liberal Democrats, is instead concentrating on charitable causes. 

Lord Sainsbury funded the centrist organisation Progress, dubbed the “original Blairite pressure group”, which was founded in mid Nineties and provided the intellectual underpinnings of New Labour.

The former supermarket boss is understood to still fund Policy Network, an international thinktank headed by New Labour veteran Peter Mandelson.

He has also funded the Remain campaign group Britain Stronger in Europe. The latter reinvented itself as Open Britain after the Leave vote, and has campaigned for a softer Brexit. Its supporters include former Lib Dem leader Nick Clegg and Labour's Chuka Umunna, and it now relies on grassroots funding.

Sainsbury said he wished to “hand the baton on to a new generation of donors” who supported progressive politics. 

Progress director Richard Angell said: “Progress is extremely grateful to Lord Sainsbury for the funding he has provided for over two decades. We always knew it would not last forever.”

The organisation has raised a third of its funding target from other donors, but is now appealing for financial support from Labour supporters. Its aims include “stopping a hard-left take over” of the Labour party and “renewing the ideas of the centre-left”. 

Julia Rampen is the digital news editor of the New Statesman (previously editor of The Staggers, The New Statesman's online rolling politics blog). She has also been deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines. 

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