What the hell is Waterstones doing?

Waterstones makes a deal with "the devil".

Why is Waterstones MD James Daunt, who once described Amazon as "a ruthless money-making devil",  joining with said devil in a massive deal?

The bookstore is now going to sell Amazon's Kindle, and "launch other Kindle digital services", refurbishing its stores with digital areas where readers can sit and browse.

Waterstones is yet to fully explain the move, simply saying that:

"The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop."

But this shot at the e-book market seems to be aimed directly at Waterstone's own foot. Why invite the e-book into one of the few nooks which paper books still occupy? One of the pleasures of buying physical books is mooching around a bookshop, browsing, as opposed to the more prosaic digital experience. It might also be noted that Waterstones is doing away with the demographic who continue to buy from them simply because they haven't yet stumbled across e-books.

The deal remains wrapped in mystery. The day before it was announced, an interview with Daunt ran in the Guardian, in which he said Waterstones would soon be joining the e-book revolution, but oddly, that this would involve:

 ...persuading Waterstones customers to choose an e-reader (and ebooks) through a Waterstones-sponsored device. Daunt won't say when this will happen – "it's the bit we have to get right" – but it's imminent. "We'll be different from Amazon," he says, with characteristic ebullience, "and we'll be better."

What's going on?

The deal might have been a panicked one, motivated by Barnes and Noble's recent alliance with Microsoft in a $300m venture last month. This was clearly an excellent move for Barnes and Noble, as they have their own e-book reader and through Microsoft immediately recruited millions of customers. By moving onto Microsoft's turf, Barnes and Noble could only stand to gain.

In contrast, Waterstones, who has no e-book reader of its own, seems to be inviting Amazon to onto their turf. It feels like a bad move.

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The Brexiteers have lost battles but they are still set to win the war

The prospect of the UK avoiding Brexit, or even a “hard” version, remains doubtful. 

Before the general election, the Brexiteers would boast that everything had gone their way. Parliament had voted to trigger Article 50 by a majority of 372. The Treasury-forecast recession hadn't occurred. And polls showed the public backing Brexit by a comfortable margin

But since the Conservatives' electoral humbling, the Leavers have been forced to retreat on multiple fronts. After promising in May that the dispute over the timetable for the Brexit talks would be "the fight of the summer", David Davis capitulated on the first day.

The UK will be forced to settle matters such as EU citizens' rights, the Irish border and the divorce bill before discussions begin on a future relationship. Having previously insisted that a new trade deal could agreed by 29 March 2019 (Britain's scheduled departure date), the Brexiteers have now conceded that this is, in Liam Fox's words, "optimistic" (translation: deluded). 

That means the transitional arrangement the Leavers once resisted is now regarded as inevitable. After the eradication of the Conservatives' majority, the insistence that "no deal is better than a bad deal" is no longer credible. No deal would mean the immediate return of a hard Northern Irish border (to the consternation of the Tories' partners the DUP) and, in a hung parliament, there are no longer the votes required to pursue a radical deregulatory, free market agenda (for the purpose of undercutting the EU). As importantly for the Conservatives, an apocalyptic exit could pave the way for a Jeremy Corbyn premiership (a figure they previously regarded as irretrievably doomed). 

Philip Hammond, emboldened by the humiliation of the Prime Minister who planned to sack him, has today outlined an alternative. After formally departing the EU in 2019, Britain will continue to abide by the rules of the single market and the customs union: the acceptance of free movement, European legal supremacy, continued budget contributions and a prohibition on independent trade deals. Faced with the obstacles described above, even hard Brexiteers such as Liam Fox and Michael Gove have recognised that the game is up.

But though they have lost battles, the Leavers are still set to win the war. There is no parliamentary majority for a second referendum (with the pro-Remain Liberal Democrats still enfeebled), Hammond has conceded that any transitional arrangement would end by June 2022 (the scheduled date of the next election) and most MPs are prepared to accept single market withdrawal. The prospect of Britain avoiding Brexit, or even a "hard" version, remains doubtful. 

George Eaton is political editor of the New Statesman.