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'Bankers deserve bonuses'

John Roberts

Published 20 February 2009

For the past decade John Roberts has worked within a bank in the City where the annual cash bonus is seen as key to motivating senior employees. He argues there may be a lot wrong with this approach, but that there is a lot right too.

Until recently the City has been an opaque place where a strange language is spoken, alien amounts of money earned, largely through unimaginably vast bonuses.

And, I concede, I've not done too badly out of it. But don't get me wrong – by banking standards I'm not one of those big earners.

Not by a longshot.

The securities firm where I work is part of an international banking group one, incidentally, which hasn't received state aid.

The firm comprises two divisions - securities and corporate finance.

The securities division generates commission from dealing in shares for large investors and generates profits from market making – that's a turn on the difference between the price at which the firm offers to buy and sell shares for clients. It also trades in shares with its own funds.

Its analysts publish research on quoted companies, the salesmen talk about this research, together with general news. This joint effort is intended to generate buy and sell orders from pension, investment and hedge fund clients. Market makers and traders buy and sell shares.

The corporate finance division works for companies to earn advisory fees. Fees mainly come from acquisitions and from equity (share) fundraisings (initial public offerings, rights issues and placings), where the corporate finance and securities divisions operate in tandem.

As such, the firm, and the 15-20 London firms like it, thrive in positive market conditions where investors are keen to invest in shares but suffer when negative sentiment prevails.

The business is operationally geared. The overhead – basic salaries, office space, systems and IT – is high but there is little variable cost. Once the overhead's been covered, the vast bulk of additional revenues go straight to operating profit. Revenues in the range of £50-60m represent a reasonable, if unexceptional, year.

More than 100 people work in the firm about a third of whom would see themselves as senior revenue generators or managers. Senior employees earn base salaries of £100-130K.

The bonus pot

Internally, the bonus pot is seen as the purpose of the firm. The potential to double, triple or even quadruple your base salary – not unrealistic for decent performers in benign conditions - is seen as the principal purpose for working. And it makes for a motivating and exciting environment. Few things galvanise effort more than money.

There is a sense that the basic salary is required to get you to turn up and that any reasonable level of performance justifies the payment of a bonus.

The workings of the overall bonus pot in our organisation are in part simple and clear and in part byzantine and opaque.

A simple and clear split is agreed between the owner and firm’s management as to the portion of pre-bonus operating profit which goes into the bonus pot. This generally ranges from a third to a half in this subsector. It is understood throughout the firm that it is in everyone’s interest to maximise the bonus pot. Little or no management is required.

With good momentum in the first half of the year, there is a huge collective effort to build up commissions and fees, particularly in the last quarter.

People understand that improving the overall quality of the business - by attracting good clients - should make maximising the pot easier in the medium term.

So why would businesses like this keep their system for rewarding their employees so opaque?

In theory, the guiding principle should be how much revenue you have brought in or assisted during the year combined with your contribution to the medium term health of the firm through client wins, analyst ranking by investors, deal quality and profile.

In practice, while management talks fluently about transparency, procedure and principles, such an approach would be unworkable.

A clear and transparent procedure would, at best, be used by employees to argue in detail their bonus level and, at worst, to litigate. It helps that no-one else knows what you are awarded.

But here's the downside. Your performance is only part of it. The rest is politics and if your currency is high in the company then you could, in extreme but not uncommon circumstances, get three times the bonus of a similarly performing, though less favoured colleague.

The half a dozen heads of each activity meet to decide what each person should get.

Some of these individuals will fight for their teams. Others may not because they need to think carefully about their own positions. They need to leave a fair chunk of the pot free for themselves.

Giving too much credit to team members could underplay the importance of outstanding management!

In practice, the key markers are the overall size of the pot and what each individual got last year.

The interpretation which most accurately seems to fit the facts is that the heads then seek to pay out as little as they can get away with so as not to unbalance the ship too much whilst leaving as much as possible for the favoured few and themselves.

There are probably three avenues to joining the very small group of super earners, who can pull in more than £400K in non-exceptional years - this is not a highly paid part of the City.

Being very good, means delivering large revenues by quietly getting on with the job, or joining the management group or becoming favoured by management either through politics or making a lot of noise.

Considering the firm, there may be three or four individuals at one time (out of more than 100) who are very good and whose departure would be felt across the company.

These people are usually unremarkable to meet but have the knack of developing strong relationships with big hitting clients. As the firm depends on their earning power, these people need to be well remunerated.

Of the half a dozen heads, no individual directly sets his own bonus but as a member of this group you can frame the discussion and make your case directly.

Becoming part of this group requires good performance early in your career followed by a lot of time and effort politicking – or simply being hired from another firm.

Climbing upwards necessitates stepping on people – and only a minority are willing to embark on this high risk strategy.

More time managing means less client contact and weaker client relationships – ultimately clients pay bills. Life expectancy for a head is not long – generally three to four years maximum. This makes it imperative to squeeze the most out during the years in the sun.

Members of the favoured group are usually very impressive to meet. It is only with a reasonable level of probing and watching their mediocrity becomes apparent.

Joining this group requires a mixture of charm, eloquence and shamelessness. Symptoms include the development of an external profile and regular threats to leave the firm citing attractive job offers.

This is a difficult game to play and, again, requires a certain type of character but has been done very effectively over the years leading to a substantial misallocation of the bonus pot, particularly in boom years.

To continue the criticism, it is possible to cite disasters for both employee and firm which inevitably accompany a secretive bonus procedure that can allow both management and employees to act without scruple.

It is not uncommon for strong performers to be awarded zero bonuses as a result of a mixture of personal animosity and political miscalculation.

Employment lawyers advise that unless some form of discrimination – sex or age - can be demonstrated, the courts are (sensibly) very reluctant to get involved. Bonuses are explicitly discretionary and the employee’s redress is to quit.

And, of course, the system can be worked. For example one of the activity heads secured very substantial bonuses for himself and two colleagues, no doubt citing their irreplaceability.

Inexplicably and against previous practice, the firm agreed not to retain any portion of these bonuses and the day the money hit their bank accounts, he and these colleagues walked and joined a rival firm. Such stories are not uncommon.

All that said, for the genuine stars and the bulk of the team – reasonably good if unexceptional performers – the best policy is to get on with the job of servicing clients and delivering revenue.

Annual cash bonuses work well for businesses which generate annual cash profits. While rewarding performance year by year clearly encourages short termism, most senior employees are in for the medium term and are therefore interested in promoting the ongoing health of the business.

And there's something else. It seems to this avowed capitalist at least that a bonus system where the business owner agrees to share a very material portion of the profits with the employees, who take no capital risks, has a strong socialist dimension.

The approach seems instinctively very fair. And I'd argue with my eyes open to its many imperfections that the bonus culture overall works well. I commend it to other industries making up UK plc.

Of course these waters are muddied just now by the intervention of the government in propping up some of the larger banks and this exposes a curious dilemma.

As part of a large effectively bankrupted institution, employees at RBS are lucky to have jobs at all and the reverse laundering of tax payers money into bankers’s bank accounts must be a non-starter.

On the other hand, it seems grossly inequitable that, where there are profitable and cash generative businesses within it, those people who sweated to create profits and cashflow without which the bank would be in even worse fettle are now left high and dry without the reward they have worked for.

Put it this way, without those efforts made on the promise that bonuses would be awarded the taxpayers’ investment would be in even more peril than it already is.

In addition, restricting bonuses is suicidal for the medium term value of those good businesses within the group.

The answer to that rather knotty dilemma? I don’t know. But perhaps reneging on a promise in order to shoot yourself in the foot is politically necessary sometimes.

John Roberts is not the author's real name

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8 comments from readers

Nilsey105
20 February 2009 at 11:56

You obviously have a vested interest.

I repeat what i have said elsewhere on the bonus matter.

All bonus payments in all areas of work should be removed.

If we are all employed to do a fair days work for a fair days pay then why do we need a payment by results system.

Scrap bonus payment systems now and put everyone on a fair,decent living wage.

If you need bonus payments to enhance your salary then (a) your not being paid enough in basic salary, (b) you work longer hours, then you are either breaking the EU working time directive, or you should be paid the overtime rate for the work done and not paid a bonus.

The red herring of creating wealth for the company (in these cases the banks) needs to be highlighted and exposed. People are employed to perform that exact function if they dont succeed they are, in some areas of the financial sector, eg. the bottom performing 5% or so in the hedge fund business, shown the door for under performing.

Nilsey105
20 February 2009 at 12:05

We do NOT have heart surgeons, teachers, etc etc on a bonus system yet these occupations are by far so much more of importance to our society.

Roland Baker
20 February 2009 at 12:27

If we revert to Glass Steagall, commercial banking, as per our current and savings accounts, would be separate from investment banking as per Lehman Brothers.

Commercial banking, including loans to individuals and businesses, credit cards or current and savings accounts would hardly ever give rise to bonuses. Investment banking is a different matter.

As the banking interests have converged, innocent ordinary workers in financial services will suffer from confusing their "bonuses" with their fixed and variable compensation. Many of them will have waited until the year-end to find out if their fixed compensation would be topped up to a living wage with a "bonus".

Nilsey 105 is right to say that jobs should be subject to a market wage and the "bonus culture" removed. There are better incentives to getting a decent job done. The prospect of ongoing job security is one of them. "Shared appreciation" wages beg the question about how you measure what has been worked for when you split the benefit between staff and the firm.

In investment banking there is a fine line between luck and judgement. Either can move your performance to the right side of a fat pay out. In fact what happens is that the bonus culture has removed incentives for actively managing investments. Everyone hugs everyone else's benchmarks rather than risk losing a bonus by bold innovation. Little is done to use the capital raised in the City to develop new businesses and diversify the economy as the divergence from mean performance can be punished if risks don't pay off.

This especially contemptible paragraph:

"Joining this group requires ... charm, eloquence and shamelessness. Symptoms include the development of an external profile and regular threats to leave the firm citing attractive job offers."

should not be used to pay any bonus to any banker for 2008 whose base fixed salary exceeded £18,000 pa.

AlfredMarshall
20 February 2009 at 13:31

Mr Roberts confuses making money and creating value. Making money simply involves selling something for more than it costs. There are millions of ways of doing it, including illegal ones. You don't need brains, education or morals to do it.

Creating value, however, is something entirely different.

Until 2008, bankers like Mr Roberts could credibly claim that they were making money and creating value (note the inconsistent conflating of the two terms in his article).

What we now know, however, is that the investment banks have actually not created an ounce of value. Even in money terms, if you add up all the net income they have made and deduct the money they have lost, you will come up with a big negative number. They're all Ponzi schemes. The question is: why the hell is our government bailing them out?

All banks do is encourage people to buy and sell things and take a piece of both sides of the transaction. But most of the things that banks encourage people to buy and sell add no value.

In a service economy, businesses don't need capital: neither equity nor debt, the very things investment bankers make money buying and selling. Service businesses don't need CEOs, boards of directors and all the other corporate structures that have not only consumed disproportionate amounts of money but inflicted damage on the economy and society. These are the very people investment bankers have been paid massivey to advise.

No amount of regulation or remuneration control will alter the fact that investment banks and practically every company in Britain are clueless, pointless, useless and require radical restructuring in favour of the many, both employees and customers, who actually create value. The masters of the universe have had their chance. Their moment has passed.

The only thing Mr Roberts needs to do is come to terms with is the fact that his life's work amounts to less than nothing.

Has he got the courage to do it?

explodingbadger
20 February 2009 at 13:34

Bonuses for people working in failed banks supported by the tax payer definitely should not get bonuses until the bank can make money.

Gerry Myer
21 February 2009 at 10:05

For a “basic salary” of “100-130K “John Roberts” and his ilk are merely prepared to turn up at the office, but require several times that amount in order to do any “work”. Bonuses, he tells us are “the principle purpose for working” and “few things galvanise effort more than money”. Has he never heard of job satisfaction?

I don’t feel that I belong to the same species as John Roberts. These soulless sub-humans deserve our pity rather than anger. I identify incomparably more closely with the chaps who empty my dustbins than with him. They do real work just like millions of others in our communities; the surgeon, the teacher, the engineer, the farmer, the fisherman. The list of really useful contributors is endless. My father did real work when he hewed coal from 18 inch seams before spending his last years coughing the dust from his lungs. Yet he was an intellectual; a contented, thoughtful, literate man with a well-developed personal philosophy who lived off his allotment when he could mine no longer – too proud to seek “dole”.

John Roberts is a parasite; his “work|” is in fact a form of gaming; he is living an illusion.

dr jak
25 February 2009 at 00:13

these bankers obviously dont get it ! there antics have ushered in a new depression and unless we accept it and do some dramatic policy change the world will face a new dark age. and if you think that's a bit dramatic then we are not seeing the bigger picture obama is doing what bush has done to get us in even more trouble and brown is playing copy cat. who voted for this brown character any way? no one! dose that count as a dictatorship?i say sack all the bankers they are the ones ultimately responsible and the fact that they even sugest bonuses is redicuouse.

Pablo Corazon
28 February 2009 at 11:34

The business model described is, by 'City' standards a fairly traditional and low risk one. It was possible to identify similar activities 20-30 years ago when I worked in the old square-mile. I suspect a lot of 'wage-envy' is going on here. In principle, it is not wrong for a company and individuals within it to wish to maximise their incomes. Whether bankers are more worthy members of society than other professions is missing the point. Where recent events have departed from the traditional model is in scale and consequently the risks involved have risen exponentially. The other departure is the complexity of the instruments traded. As a rule of thumb anything you don't understand, don't invest in. Instruments requiring battalions of maths PhDs to design, sell and trade would fall into this category. Instrument s this complicated are unlikely to conjure money from thin air and are probably masking high degrees of risk or charges (or most likely both).

The second issue is when is a bonus not a bonus. Short answer is when it is 'guaranteed'. If you have a contractual right to the payment it has become salary. I do not see anything wrong in distributing profit to staff who have contributed to its creation - more companies should do it. However, this has become grotesquely distorted in the credit bubble where liquidity was cheap and abundant, the downturn will regulate this quite adequately. I do agree with other posters who believe that retail banking should be separated from investment banking. Most of the problems,in reality, occured when companies with no or little expertise in trading and investment banking generally were seduced into becoming late entrants to the game - HBOS, RBS, Rock et al. They should have stuck to their knitting - low risk, utility activities that frankly had served them well for generations.

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