Getty
Show Hide image

The problem with literary festivals

Most have big money sponsors but fail to pay authors - splurging on comedians and celebrity politicians instead. Scottish festivals set the best example, but will anyone listen?

Imagine an arts festival that attracts hundreds of thousands of people every year. It is sponsored by a world-famous newspaper and an assortment of multinational companies. It draws in performers from around the world. Imagine a sort of Glastonbury for the middle-aged, or even a “Woodstock of the mind”. The festival turns over millions of pounds and yet little of that money goes to the performers. Such a thing barely seems possible but that is how most literary festivals work.

Take the Times Cheltenham Literature Festival, which finished last night. In 2012, it sold more than 140,000 tickets at an average price of £8 each. It is sponsored not just by the Times but by Waterstones, HSBC and Sky Arts, too. That’s a lot of money coming in, yet Cheltenham doesn’t even offer participating authors travel or overnight expenses.

It’s a similar story over at Hay – which is now a global empire with offshoots from Cartagena to Nairobi – except, when making hotel reservations, it charges publishers a 15 per cent booking fee on top of the author’s room price. The festival does, however, give authors a few bottles of Cava for their trouble. Back at Cheltenham mere writers seem far down the list of priorities. A look at its website reveals little sign of actual literature. The photos emblazoned across the top show Ray Davies, John Bishop and Brian May. The only professional writer is Helen Fielding.

To say that performers aren’t paid is not strictly true. The big festivals will pay whatever it takes to bring in that attention-grabbing celebrity. Bill Clinton was rumoured to be paid £40,000 to appear at Hay where he came up with his priceless (to the organisers) “Woodstock of the Mind” quote. I doubt Al Gore was paid much less to jet in and warn us about the dangers of Global Warming. Cheltenham is rumoured to have very deep pockets when it comes to stand-up comedians. There’s always money for the right names, it’s just that they’re not normally writers. The literature strand of the Cheltenham programme, for example, subsidises its music and poetry festivals where performers aren’t mugs and won’t work for free.

The literary festival of old was based on a communal model. All authors, from Max Hastings to debut novelists, were treated the same. The big authors pulled in the punters and subsidised the smaller writers. The smaller ones one day became the bigger ones and would in turn do their part. Everyone was in it for the greater love of literature – and to sell their own books, it is true. It was a lovely idea but rarely happens nowadays. Many festivals have a two-tier approach to author care. The big names get limos, love and impeccable organisation whereas the smaller names are shunted off into small venues and quietly forgotten about. Often there is nobody to show them where they are supposed to go or introduce them on stage. This is not a good time to be an author – most don’t make enough to live on and yet at festivals everyone is being paid except them.

The retort would be that festivals are about raising profiles and selling books. Authors are expected to be paid in book sales but most novelists I know are lucky if they sell a dozen copies. And it is not just unknown writers: one former Man Booker-winner regularly fills 500-seater venues but afterwards might sell just 20 books. Is it any wonder that some authors are breaking away from the traditional festival model and demanding a cut of the gate? This year, rather than do a one-off event at the Edinburgh International Books Festival, the American humorist David Sedaris sold out a 700 seater fringe venue for a week. I spoke to a comedy promoter who told me that at £23 a ticket, Sedaris could have earned £5,000 a night. A standard book festival author would have been paid £150.

The problem with festivals isn’t just money. Most events are frankly dull. The fault lies not just with the authors but with the festival organisers who rarely think of how the event is going to work. Once an author is booked, many think that that’s their job done. That approach is fine with a Melvyn Bragg or a Sebastian Faulks but many authors aren’t that good at speaking in public. One needs a well-prepared, modest interviewer who has spoken to the author at length before the show. This rarely happens: instead one frequently gets a less successful author with a book of their own to plug, someone who is doing 30 events that year and hasn’t read the book, or someone who has no idea about how to draw out a story. Most exasperating are the interviewers who use the Mark Lawson technique of making a long statement and then saying, “Do you agree?” to the author. This is if you’re lucky. Those lower down the food chain have to sit on specious panels called things like “Women Writers” or the dreaded “Writing the Diaspora”. Often festivals don’t think where the audience is going to come from. I once called Oxford Festival to enquire about the ticket sales for an event and was told that it was not the festival’s job to find an audience.

Despite their flaws, literary festivals can be enormous fun: you get to hang out with D B C Pierre in the Green Room, there are parties in the evening and something you say might be quoted in the Scotsman. For an author who spent four years sitting on his own writing, a literary festival can be confirmation that somebody is interested. But all this jollity has to be paid for. A trip to Hay for one author will cost a publisher a minimum of £150 for the train fare plus a B&B stay. The current business model is based around three things that are decline: arts funding, publishing and newspapers. Publishers are starting to think very carefully before sending authors to festivals and for how much longer will newspapers have the money to sponsor them?

I don’t want to damn all festivals. The Scottish ones, perhaps because of some sort of Arts Council version of the Barnett formula, always pay a fee and accommodation. In fact of all the big festivals, it’s Edinburgh that gets it right more often than not with big authors subsidising little ones, impeccable care, a light sprinkling of celebrity but the emphasis very much on literature. The other ones that are thriving have a real sense of place, community or purpose such as that by Charles Spencer at Althorp, urban ones such as Stoke Newington or specialists such as the Chalke Valley History Festival.

The next few years are going to see some great changes. Authors will only continue to work for free if they feel they are doing something altruistic. Festivals with corporate money will have to pay a fee and expenses. Many will go under and many will have to change in order to survive. There’s going to be a lot less fiction because festivals now realise how hard it is to turn something as intimate as a novel into a live event. As a reader it makes no sense to me to spend £10 on a ticket to see someone mumble unhappily for an hour when for the same price I could read the book and have hours of pleasure. If you really love literature, buy a book.

Dolores Montenegro is a pseudonym. She is a literary agent who is writing a novel and, if it ever gets published, wants to be invited to Hay.

Show Hide image

How Gossip Girl changed the way we talk about television

Recappers Chris Rovzar and Jessica Pressler reminisce about the Best. Show. Ever.

If you watched Gossip Girl from 2007-2012, then you’ll know it was The Greatest Show of Our Time. Silly, ridiculous, insider-y, and deeply New York, Gossip Girl was a show that lived and died on its in jokes. For so many of the show’s viewers, talking about this ridiculous Rich Kids of The Upper East Side drama was as important as watching it. But, premiering in 2007, Gossip Girl aired at a time just before social media dominated television conversations. Now, every viewer has a channel to make memes about their favourite show as soon as it hits screens. Gossip Girl was a show about bitchy teenagers mocking each other that cried out for audiences to tease them, too. They just needed a space to do it in.

Chris Rovzar and Jessica Pressler caught on to that fact early. TV recaps were still a fledgling genre when the Gossip Girl pilot emerged, but the New York Magazine writers could tell that this was a show that needed in-depth, ironic analysis, week on week. The most popular Gossip Girl recaps were born. These included the Reality Index (points awarded for, to take one episode, being “More Real Than Serena Sleeping With a Teacher After Less Than One Semester”), the cleavage rhombus (in tribute to Serena’s fashion choices), and the Most Obnoxious Real-Estate Conundrum of Our Time. If this is all second nature, you might even know what I mean when I say “No points, just saying.” It is these kinds of inside jokes that made New York Magazine’s Vulture recaps of the show so irresistible, and so influential. Each week, Rovzar and Pressler would run down the most absurd and the most spot-on New York moments of the episodes, and soon developed a cult following with a very devoted audience. Their recaps were became so popular that the creators responded to their burning questions, and the two were given a cameo on the show itself. They even also wrote recaps of the recaps, to include the best observations from hundreds of commenters.

Now the show is over, their work has spawned a thousand similarly tongue-in-cheek TV blogs: from ever-popular Game of Thrones power rankings to new versions of the Reality Index for other shows. A decade after Gossip Girl first aired, I reminisced with Rovzar and Pressler about their contributions to the Best. Show. Ever.

How did you come across Gossip Girl? Was it love at first watch?

Jessica: I had just moved to New York. Chris and I were thrown together at New York Magazine vertical Daily Intelligencer. He was much more of a seasoned New York person who knew what things were cool, and I was this yahoo from a different city. I was basically Dan Humphrey, and he was Serena. He got the pilot from a publicist, and he said there was a lot of a hype. The O.C. had been a huge show. So the fact the creators [were] coming to New York, doing all these real location shoots, and it was going to be a New York-y show was exciting, especially to us, because we were in charge of covering local New York news at that point. And it was really boring in 2007! Everything exciting happened the following year, like the Eliot Spitzer scandal, but in 2007 there was nothing going on. And Sex in the City had just ended, so there was a void in that aspirational, glamorous, TV space. So we were like, we’re going to hype this up, and then we’ll have something really fun to write about. And it was fun!

Chris: The CW needed a new hit, and it was the show that they were hoping would define the programming they would make going forward, so they really hyped it up before it aired. They sent us a screener. We watched it and realised that because they filmed it in New York, they were going to really use the city. It checked the boxes of Sex in the City and The O.C., with a young beautiful cast out in real world situations.

Jessica and I decided that this show was going to be a show that we wanted to write about, because it was so New York-y. I don’t think our bosses cared either way. Our bosses were grown-ups! They didn’t watch Gossip Girl! But from the very beginning, we called it The Greatest Show of Our Time, because we knew it was going to be a really iconic New York show. And it was very good at making these running jokes or gags, like Blair with her headbands, or Serena with her super tight dresses.

And the cleavage rhombus?

Chris: And the cleavage rhombus! We eventually got to know the costume designer and the producers and the writers. Once they recognised the things that we were writing about in the show, they would adopt them. The cleavage rhombus came up a few more times because they knew the audience knew about the cleavage rhombus.

Do you have an all-time favourite character or plot line or episode?

Chris: Our favourite character was Dorota. She was very funny and the actress, Zuzanna Szadkowski, was very well used. I think we were all rooting for Chuck and Blair. Sometimes with shows like Friends, by the end, when Ross and Rachel finally get together, you think, “Hm, I’m not sure I wanted Ross and Rachel to get together.” But the show was good at making Chuck and Blair the central romance, and you were psyched about how that ended up.

Jessica: Well, now, of course you look back and the Jared [Kushner] and Ivanka [Trump] cameo was, like, the best thing ever. It’s so nice to remember a time when those two were extras in our lives, instead of central characters. And then Nate, of course, went and bought that newspaper, which I believe was called The Spectator, which was a thinly veiled Observer. There was this succession of blonde temptresses brought in to tempt Nate. I don’t even know what he was supposed to be doing! I don’t know why they were there, or what their purpose was! But that was an ongoing theme, and that was kind of amazing. One was a schoolgirl, one was a mom. Catherine, and Juliet – and yes, I do remember all their names.

But for us, it was the real stuff that was really fun. They put in cameos of people only we would know – like Jonathan Karp, the publisher at Simon & Schuster. Or the couple who run The Oracle Club [a members’ club in New York] – I saw them recently and we talked about how we still receive $45 royalty cheques from our cameos because an episode aired in Malaysia. And Armie Hammer! They really went out of their way to involve real New Yorkers.

How did it work each week? Did you have screeners and write it leisurely in advance?

Jessica: No, no, we had to do it live! We had a screener for the pilot. We got them probably three times in the whole course of the show. We would normally be up till three in the morning.

Chris: My husband eventually stopped watching it with me because I was constantly pausing and rewinding it, asking: “What did they say? What was that? Did you see that street sign? Do you think that dress is Balenciaga?” It becomes very annoying to watch the show with someone who’s doing that. Each of us would do our own points and we would email them to each other and mix them up. That way you could cover a lot more stuff.

What made you decide to do the Reality Index? Did you ever really disagree on points?

Chris: It always more about wanting to say something funny than about the actual points. Very occasionally we would disagree over whether something was realistic or not. We were both adults, and there was a lot of trying to figure out what kids would do. Like in the first episode, they sent out paper invites for a party, and we said, “Oh, no, kids would use Evite!” And then a lot of readers were like “Are you kidding me? Kids would use Facebook cause this is 2007.” And we were like, “Oh yes, we’re not actually kids. We don’t know.”

Jessica: We came from different places of expertise. He had been in New York so much longer than me. In a cotillion scene, he knew the name of the band that was playing, because he knew which bands people had come to play at cotillion. I was more like, “This is realisitic in terms of the emotional lives of teenagers.” But the Reality Index stopped being about reality early on, and we had to just had to comment on the cleavage rhombus instead.

The comments were really important – how did you feel about all these people who seemed to have as intense feelings about the minute details of this show as you did?

Chris: We definitely weren’t expecting it, more so because internet commenters on the whole are awful. They’re mean and they’re angry and they have an axe to grind. Our commenters were very funny and wanted to impress each other and wanted to make each other laugh. They were really talking to each other more than they were talking to us. We decided, a couple of years in, to start rounding up their comments and do a recap of the recap. This was one of the most rewarding parts about it, because they were just so smart and on top of it. And they definitely disagreed with us. A lot!

Jessica: It did feel like people liked the Reality Index because of the participatory aspect of it. We became more like the moderators of this little world within a world. We couldn’t believe it - we thought it was amazing and bizarre. There would be hundreds of comments as soon as you put it up, it was like people were waiting. And sometimes people would email us, if one of us had overslept or been out to dinner the night before so couldn’t watch the show until the morning. And you got to know people through that – actual humans. I know some of the commenters now!

You wrote the “Best Show Ever” cover story on Gossip Girl for New York Magazine, which reads like it was incredible fun to write, and is now immortalised as a key moment in the show’s history. Every fan of the show remembers that cover image. What’s your favourite memory from working on that piece?

Jessica: Oh my God! It was so fun! We split them up – I interviewed Chace Crawford and Jessica Szohr and Blake Lively. Those kids were in New York living this vaguely Gossip Girl-esque lifestyle at the same time as the show was on, being photographed as themselves, but often in character during filming. So the overlap was fun. Ed Westwick and Chace Crawford lived together in a dude apartment! I think Sebastian Stan moved in. And Penn Badgley would hate me saying this, but he was and is Dan. He just never wasn’t Dan. He lived in Brooklyn and dated Blake Lively and girls who looked like Vanessa. It was so fun to have this show within a show going on in New York.

Chris: The fun thing about the kids, is that they were all really excited. For almost all of them, it was their first brush with fame. Blake Lively was the only one who had an acting background. So they were really excited to be in the city. It was very fun to hang out with them, and they all liked each other. It was fun to be out in the world with them. Leighton Meester is very funny, and a really fun person to be around, and after we did the story someone sent in a sighting to Page Six of us, where we had lunch. And when I went out for lunch with Chace Crawford, who’s also very nice, it was the first time I’d been in a situation where somebody tries to subtly take a cellphone photo of you. I was like: “Wow, I have done this, as a New Yorker, and it is so obvious.” You think you’re being slick and it’s very, very plain to see. And Chace was very gracious with everybody. I wasn’t there for the photoshoot but Taylor Momsen’s mom had to be there, because I think she was 16. And I remember when the photos came back, thinking, “Errr... we have some very young people in underwear on the cover!” But I guess everyone was OK with it! It was a really striking cover, and a really great choice with the white virginal clothes and the implication of the opposite. I love how it came out.

Can you talk about your cameo on the show? How did that work, what was it like?

Chris: That was really fun. I don’t know what I expected, but I didn’t expect it to be so interesting and fun. They wanted someone from New York [Magazine], they wanted someone from Vanity Fair, and they wanted someone from another magazine, and I think they’d asked a lot of magazines if they would send an editor. I was at Vanity Fair, and they asked Graydon Carter, the editor-in-chief, if he would do it – and he said no. One of my friends from college was by that point a writer on the show, and she said to the producer: “You know, if you want a Vanity Fair editor, I know one guy who will definitely do it!” And then they asked me and I had to ask the publicist for Vanity Fair if I could do it. And she laughed! And I said, “No, I’m serious, can I do this?” And she said “Oh! Uhh… Yeah, OK.”

It was me, Jessica, and Katrina vanden Heuvel from The Nation. Katrina was the only one working the whole time: tweeting and writing stuff. Jessica and I were like kids in a candy store. We were running around checking out the set, opening drawers! They had us wear our own clothes, which was stressful.

Jessica: They put fun clothes on me! It was so nice, I got to wear a really good outfit! Which I wish I had stolen, actually. But we got to the set and they had made up our offices. We sent them pictures of what they looked like and they recreated it.

Chris: They completely recreated it, right down to the Post-It notes that I had all along my bookshelves. Some of the books that I had on my desk were there. It was really surreal. Sitting there with Michelle Trachtenberg and Penn Badgley was completely surreal. They were funny, we joked around, it took probably 15 minutes.

Jessica: My scene was with Penn, and I had a line that made absolutely no sense. And we were all like, “That line makes no sense!” And they were like, “Oh it’s fine, just say it anyway.” And I thought: “Ok, well they’ll cut it out later.” But no, it just… went in.

Chris: But so many cool people had done cameos already, like Jared and Ivanka and Tory Burch, and just a million New Yorkers you’d heard of. So it was cool to join that crew.

You had this cameo, and plenty of people who worked on and starred in the show confessed to having read your recaps religiously. Stephanie Savage even emailed in over the exact location of Dan’s loft – whether it was Dumbo or Williamsburg. What was it about these recaps that allowed them to enter the world of the show in a way that TV writing normally doesn’t?

Chris: It was a very early recap. There wasn’t the endless recapping that there is now, of every show. It was kind of a silly show to recap – it wasn’t like Game of Thrones, where there’s all this politics to analyse. So it was an unusually devoted account of the show, with a ton of attention to detail – and then all the commenters also had a ton of attention to detail. So it was a great way for the show to get a sense of what the audience was thinking. And I think it was just funny for them. When they made a joke, we would catch the joke and laugh at it and make a joke back. It became a fun game for them too.

Jessica: The creators were definitely trying to foster the same atmosphere that we picked up on. They said early on that their goal for the show was “cultural permeation”. So they did what they could to encourage us, in some ways, and responded to us when we had questions.

Do you think your recaps changed television writing? Have you seen anything by other writers in recent years that has made you think, “Oh, we influenced that!”? For me, the Reality Index was very influential, and I feel like it was instrumental in this tone that was, yes, snarky and mocking, but the kind of mocking that can only come out of genuinely, truly loving something – now, that’s how most TV writing sounds.

Chris: I think we definitely were early on the trend of having the audience feel like they had the right to have their opinion on the show known, that they could voice an opinion – and maybe at some point the creators of the show would hear it. I think also having a very specific structure to a recap was new. Over the past ten years you’ve seen a lot of people do Power Rankings or try different ways of doing recaps other than just repeating what happened. I’d like to think that the recaps helped break the mould and create a new format.

Jessica: I definitely see things that are called Reality Indexes, and I’m pretty sure that wasn’t a thing before us, because it doesn’t even totally make sense as a concept. As far as tone, I think that came both from the combination of Chris’s and my personalities – Chris was more of the fan, and I was more of the snark. But also that was Vulture’s thing – I think the site’s tagline was “heart of a fan, mind of a critic”. It came after the early 2000s era of pure snark and sarcasm. But I just met Rebecca Serle, who wrote the series Famous in Love, and she said the Gossip Girl recaps helped inspire her career. I was like: “That’s amazing!”

Looking back, why do you think Gossip Girl and the conversation around captured the zeitgeist?

Chris: It had a lot of elements of the great shows. It had a core ensemble cast like Friends. It had a very soapy way of running the plots, that just meant that a lot happened in every episode, and not all of it was believable! And that’s really fun to watch. But unlike Ugly Betty, which was making fun of telenovelas, it took itself seriously, which let the audience take it seriously too, while at the same time laughing about it and appreciating how over the top it was. And I also think the cast was very key to it. They were so young and attractive and good, and you could tell they were all going to go on to bigger and better things. You were watching them at the very start of their careers. And they all stayed through the whole thing, and that was great. You knew the show was going to end the way the creators wanted, which made it feel like a great, rare moment in TV.

Jessica: That show captures that era of socialites in New York City, when it was like Olivia Palermo and Tinsley Mortimer and everyone was running around going to parties and being photographed. It was like an education about New York as I was arriving there. And they did an amazing job, especially now, when you look back at it. All those location shots! I don’t think people can afford those any more, they just aren’t happening. And the costumes! All of that was so enjoyable and fun. I’m not sure I fully appreciated how fun it was, like I do now, when everything is much more drab and Brooklyn-centric. But I felt a real kinship with Penn Badgley because we talked a lot over the course of things, occasionally about how we didn’t expect the show to go on this long! He wanted to go and play other roles and I wanted to do… other things, and we were both stuck with Gossip Girl.

And finally: looking back, how do you feel about Dan being Gossip Girl?

Chris: I was talking to someone about this the other day! I still don’t know if in the books, Dan was Gossip Girl. At the time, we didn’t really devote a lot of time to thinking about who Gossip Girl would be. It felt like they were just going to pick somebody in the last season – which they did. But I thought they did a good job of backing up that decision.

Jessica: Oh my God, I was just talking about this! I feel like, you know… It’s just a total disappointment, there’s no getting around it. They tried to play it like they had been planning for it to be Dan all along, and that was clearly false. So it was annoying that they postured in that way. But I remember maybe even just the season before, a character said “Gossip Girl is all of you! Look at you all, on your phones!” That should have been the ending, that Gossip Girl was everyone. That would have been the cleverer ending, in a way. But Dan as Gossip Girl gets a minus from me in the Reality Index. -100

Anna Leszkiewicz is a pop culture writer at the New Statesman.