Middle East 1 October 2012 Ikea Saudi Arabia airbrushes women from their catalogue Spot the difference. Print HTML When Ikea launched this year's catalogue in Saudi Arabia, they were apparently faced with a dialemma. They want to have a standard aesthetic across all the countries they operate in, but Saudi Arabia's hyperconservative standards of morality may be offended by some of the content in the catalogue. The solution? Release a version of it, translated into arabic, with no women in. At all. Some of the photos were merely swapped out. So this woman is replaced by a soft-looking sweater: And this woman is replaced by a man: In others, they decided to just cut their losses and remove every person at once: And in some, they actually went to the trouble of photoshopping out the women from the pictures: The full catalogues can be seen here and here. › Labour is positioning itself as the truly patriotic party An airbrushed image. Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe More Related articles Erdogan’s purge was too big and too organised to be a mere reaction to the failed coup The problem with grammar schools – and the answer to Labour's troubles Turkey's darkest night: can democracy survive the failed coup?