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Ikea Saudi Arabia airbrushes women from their catalogue

Spot the difference.

An airbrushed image.
An airbrushed image.

When Ikea launched this year's catalogue in Saudi Arabia, they were apparently faced with a dialemma. They want to have a standard aesthetic across all the countries they operate in, but Saudi Arabia's hyperconservative standards of morality may be offended by some of the content in the catalogue. The solution? Release a version of it, translated into arabic, with no women in. At all.

Some of the photos were merely swapped out. So this woman is replaced by a soft-looking sweater:

And this woman is replaced by a man:

In others, they decided to just cut their losses and remove every person at once:

And in some, they actually went to the trouble of photoshopping out the women from the pictures:

The full catalogues can be seen here and here.