EU renegotiation: chasing windmills in Birmingham

There is no hope that a renegotiation would be anything but a step towards exit from the EU.

Do you see over yonder, friend Sancho, thirty or forty hulking giants? I intend to do battle with them and slay them.

Perhaps Cameron will not employ the very words used by Miguel de Cervantes (some on the nationalist right of his party will probably take issue with the quotation of foreign writers) but, if recent statements are anything to go by, that will be the sentiment expressed when talking about Europe. The PM is picking a whole host of fights with the EU, in most cases against everyone’s advice, just to satisfy his Europhobic backbenchers.

From the EU budget to justice and home affairs, from fiscal union to banking union the debate is framed in terms of threats rather than opportunities. In fact, the only time the word opportunity is utilised is when talking about using the process of reform in the EU as an opportunity to remove Britain from more and more chapters of European cooperation.

That’s where the illusion starts. This nebulous concept of renegotiating Britain’s membership of the EU is the biggest red herring in the North Sea. It is used to appease those at the right and extreme right who want full withdrawal from the EU. But it is doomed to fail on all counts.

On the one hand no “renegotiation” will ever be enough for those that want to see Britain abandon the EU. The more meat the PM throws at them the more he wets their blood-thirsty appetite. In fact, in this futile effort to appease them, the PM has been compromising the national interest. The December 2011 “veto” locked the UK out of the room where important decisions about the EU’s future are taken. And the mooted opt out for justice and home affairs measures has been criticised by the police and all those involved in the nation’s security as a massive mistake that will make the fight against terrorism, illegal immigration and organised crime even harder.

On the other hand, such “renegotiation” will not be accepted by Britain’s European partners. The Polish Foreign Minister, a Conservative himself, from a country which has traditionally been considered the UK’s ally, came all the way to Oxford to say as much (£). He expressed an exasperation echoed by most EU member states with the UK’s attitude when in Brussels. The perception among our EU partners is that there seems to be more interest in grandstanding for domestic political consumption than constructively engaging to address the challenges the EU as a whole is facing. Germany, which has always been keen to keep Britain at the core of the EU, is now changing tune, with MPs from both the ruling centre right CDU and the centre-left SPD currently in opposition, saying that there is very little will to accommodate Britain’s demands for a “renegotiation”, exactly because of the spoiled child attitude displayed by the PM at European Council meetings since he came in power.

But good will aside, Britain’s hand if such a renegotiation is ever to take place will be weakened by its relative size and trading relationship with the rest of the EU. Whereas about 50 per cent of our trade is done with our EU partners, only 10 per cent of their trade is done with Britain. You do the maths.

Furthermore, why would other EU member states allow Britain to excuse itself from Single Market rules but continue ripping the benefits of Single Market membership? What is to stop others from making similar requests for exemption from areas the UK considers important? Even if the political will was there, even if Britain had the diplomatic and commercial capital to invest in such renegotiation, any concessions would imply the start of the Single Market’s unravelling, which would cost British business and households dearly.

Not to mention that it sends the wrong message; the more the UK isolates itself, the more it tries to remove itself from areas of European co-operation, the less likely it is to be able to gain support to advance areas that are of interest to us.

So instead of picking pointless battles with imaginary enemies, instead of creating impossible to fulfil expectations, the PM and his Ministers should use the EU’s decision-making structures to build alliances with Britain’s EU partners. Rather than threatening opt-outs and vetoes, the best way for Britain to address the areas of Single Market law it wants renewed is to engage constructively with others in the Council of Minister in reviewing EU laws, improving them when necessary and removing them if they have achieved their objective or have reached their sell-by date.

Don Quixote was told by his humble servant Sancho, "Now look, your grace, what you see over there aren't giants, but windmills, and what seems to be arms are just their sails, that go around in the wind and turn the millstone." The hope is that someone will awake the PM and his Europhobic backbenchers to exactly the same fact.

Some red herring. Photograph: misocrazy from New York, NY (CC-BY)

Petros Fassoulas is the chairman of European Movement UK

Bennett Raglin / Getty
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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones