Obama and Romney urgently need to zero in on foreign policy

We're a long way from the days of the cold war, but the need for smart power endures.

Since the early years of the cold war, foreign policy has generally ceased to be the biggest issue for American voters in presidential elections.  Instead, the economy is what matters most.

November’s presidential ballot will - probably – continue this pattern.  Voters remain most concerned by the sluggish economic recovery which last week prompted the Federal Reserve to begin a new, third round of quantitative easing.

Nonetheless, Americans are still thinking about foreign policy. In recent days, for instance, many will have reflected upon the tragic murder of four of their countrymen in Libya, and the ongoing protests in numerous Muslim-majority countries at an anti-Islamic film originating in America.

More than a decade after 9/11, a critical mass of the electorate believes America should engage more cautiously in international affairs, with the possible exception of Iran.  Here, some polls show sizeable public support for efforts to prevent Tehran developing nuclear weapons, even if that necessitates American military action.

Iran is just one of the international issues on which Republican nominee Mitt Romney has articulated a more assertive posture than Democratic candidate Barack Obama.  Others examples include Russia which Romney has declared Washington’s “number one” geopolitical foe.  And, China, which the Republican nominee has accused of stealing US technology and intellectual property, and of currency manipulation - with the implicit threat of sanctions should he become president. 

Given the apparent differences between the two candidates, and the large stakes in play, many international audiences beyond the American border are showing a keen interest in the election outcome. According to a Pew Global Attitudes Project report from June, more than a third of populations in countries as diverse as Britain, Germany, Jordan, Lebanon, China, India, and Japan are either “closely or somewhat closely” following the campaign.

As in 2008, international publics tend to favour Obama’s election in 2012.  But there has been a marked decline in international approval of his policies since he took office.

According to Pew, the fall-off in support for the president’s policies has been a massive 30 percentage points between 2009 and 2012 in China (from 57 per cent to 27 per cent); in several key European countries including Britain, France, Germany, Spain, and Poland, the average reduction in support is 15 percentage points (from 78 per cent to a still high 63 per cent); and in numerous key Muslim-majority countries (including Egypt, Jordan, Lebanon, Pakistan and Turkey), the average fall-off is 19 percentage points from an already low 34 per cent to 15 per cent.

At least part of the decline in Obama’s numbers since 2009 was inevitable inasmuch as international expectations about him where unrealistically high when he entered the White House. Two of the main international criticisms of his foreign policy (as was the case with the Bush administration’s) are over-reliance on "hard power", and also unilateralism.

Despite Obama’s withdrawal of American troops from Iraq, and his commitment to a similar military pull-out in Afghanistan, there has been much international criticism for instance of his administration’s use of unmanned, remotely-flown aircraft to kill terrorists.  In 17 of the 20 countries surveyed by Pew, more than half of voters disagree with the use of these drone attacks.

These international numbers can only be expected to fall further if Romney wins in November and follows through on his assertive foreign policy rhetoric.  This could be amplified by the fact that he enjoys less personal popularity overseas than Obama.

A key question is whether Obama and Romney should care about what the rest of the world thinks? After all, no foreign citizens will vote in November.

The short answer is "yes".

Some in America completely dismiss the importance of international opinion.  Such short-sightedness neglects the crucial role it can play in facilitating foreign policy co-operation and information sharing with Washington, both overt and covert. 

Many of the diverse foreign policy challenges facing America today require extensive international collaboration, especially at a time of budgetary cutbacks.  As key members of the Obama team have asserted, including Secretary of State Hillary Clinton, such cooperation can be enabled by American policy demonstrating a better combination of soft power (including diplomacy that generates admiration rather than antagonism) and prudent use of hard power. 

Combining hard and soft power more effectively (into what is now called smart power) was well understood by previous generations of American policymakers.  For instance, Washington skilfully used both assets after the Second World War to cultivate support for a system of alliances and institutions, such as NATO, the IMF, World Bank and the UN, that subsequently became a cornerstone of Western success in the second half of the century.

To be sure, today’s world is very different from that of the cold war.  But, the need for smart power endures.

Given the mood of the American electorate, the development of a comprehensive, coherent and well resourced smart power strategy will not win many votes for Obama nor Romney in November.  Nonetheless, this should be a pressing concern for both candidates if they are to fulfil their similar pledges to renew the country’s world leadership for a new generation.

Andrew Hammond was formerly America Editor at Oxford Analytica, and a Special Adviser in the UK Government

Barack Obama and Hillary Clinton. Photograph: Getty Images

Andrew Hammond is an associate at LSE IDEAS (the Centre for International Affairs, Diplomacy and Strategy) at the London School of Economics.

 

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What is the Scottish Six and why are people getting so upset about it?

The BBC is launching a new Scottish-produced TV channel. And it's already causing a stooshie. 

At first glance, it should be brilliant news. The BBC’s director general Tony Hall has unveiled a new TV channel for Scotland, due to start broadcasting in 2018. 

It will be called BBC Scotland (a label that already exists, confusingly), and means the creation of 80 new journalism jobs – a boon at a time when the traditional news industry is floundering. While the details are yet to be finalised, it means that a Scottish watcher will be able to turn on the TV at 7pm and flick to a Scottish-produced channel. Crucially, it will have a flagship news programme at 9pm.

The BBC is pumping £19m into the channel and digital developments, as well as another £1.2m for BBC Alba (Scotland’s Gaelic language channel). What’s not to like? 

One thing in particular, according to the Scottish National Party. The announcement of a 9pm news show effectively kills the idea of replacing News at Six. 

Leading the charge for “a Scottish Six” is John Nicolson, the party’s Westminster spokesman for culture, media and sport. A former BBC presenter himself, Nicolson has tried to frame the debate as a practical one. 

“Look at the running order this week,” he told the Today programme:

“You’ll see that the BBC network six o’clock news repeatedly runs leading on an English transport story, an English health story, an English education story. 

“That’s right and proper because of the majority of audience in the UK are English, so absolutely reasonable that English people should want to see and hear English news, but equally reasonable that Scottish people should not want to listen to English news.”

The SNP’s opponents think they spy fake nationalist outrage. The Scottish Conservatives shadow culture secretary Jackson Carlaw declared: “Only they, with their inherent and serial grievance agenda, could find fault with this.” 

The critics have a point. The BBC has become a favourite punch bag for cybernats. It has been accused of everything from doctored editing during the independence referendum to shrinking Scotland on the weather map

Meanwhile, the SNP’s claim to want more coverage of Scottish policies seems rather hollow at a time when at least one journalist claims the party is trying to silence him

As for the BBC, it says the main reason for not scrapping News at Six is simply that it is popular in Scotland already. 

But if the SNP is playing it up, there is no doubt that TV schedules can be annoying north of the border. When I was a kid, at a time when #indyref was only a twinkle in Alex Salmond’s eye, one of my main grievances was that children’s TV was all scheduled to match the English holidays. I’ve migrated to London and BBC iPlayer, but I do feel truly sorry for anyone in Glasgow who has lost half an hour to hearing about Southern Railways. 

Then there's the fact that the Scottish government could do with more scrutiny. 

“I’m at odds with most Labour folk on this, as I’ve long been a strong supporter of a Scottish Six,” Duncan Hothershall, who edits the Scottish website Labour Hame. “I think the lack of a Scotland-centred but internationally focused news programme is one of the factors that has allowed SNP ministers to avoid responsibility for failures.”

Still, he’s not about to complain if that scrutiny happens at nine o’clock instead: “I think the news this morning of a new evening channel with a one hour news programme exactly as the Scottish Six was envisaged is enormously good news.”

Let the reporting begin. 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.