Sarkozy sets out his stall

The French president will tack right to head off the threat of Marine Le Pen.

Nicolas Sarkozy is due to announce officially that he will run for the French presidency again next week. But in an interview today with the right-leaning newspaper Le Figaro he sets out the main themes of his campaign. As Alexandre Lemarié argues in Le Monde, those themes are designed to appeal to voters tempted by the Front National's Marine Le Pen, who could threaten Sarkozy's participation in the second and decisive round of the presidential election in May.

Here is some of what he said.

Work and responsibility

  • "After five years as president, I am more convinced than ever that work must be rewarded. It's not a question simply of saying that you have to work to succeed - that's obvious - but that work is a value in itself, necessary to the accomplishment of the individual and to social cohesion."
  • "I would say the same about responsibility. It is what gives freedom its meaning. One is free to the extent that one is responsible - to oneself and to others. So I see responsibility as the indispensible accompaniment to freedom. Freedom without constraint or limit, freedom as the principle of a society in which everything is permitted and in which one doesn't have to account for oneself, is not a value I identify with."

The French economy and competitiveness

  • "What is most harmful in our system is its authoritarian character, its disconnection from the day-to-day running of businesses."
  • "If, in a given business, the employees and the boss agree on the terms of employment, salaries and flexibility, then their agreement should be authorised by law and take precedence over invididual contracts. This is the choice we've made with [Prime Minister] François Fillon, and it's what has allowed the Germans to succeed to a great extent in their struggle against unemployment. This new flexibility will benefit the French economy as well as employees, who will benefit from an increase in competitiveness."

Gay marriage

  • "I'm not in favour [of gay marriage]. In 2007, I proposed civil partnerships. We didn't bring them in because we realised that it was unconstitutional to reserve such partnerships for homosexuals alone. The notion of a civil partnership threatens the institution of marriage ... In these troubled times, I don't think it is wise to sully the image of this essential social institution [marriage].

National identity

  • "I say to the French people: be proud of your country; we have values; we are like no other people; we must continue to welcome foreigners, but those whom we welcome must love our country. It's for those who arrive here to assimilate our rules - it's not for republican principles to adapt to them. We have been able to integrate earlier waves of migration into the republican melting-pot because the new arrivals had cultural and religious attachments close to ours. More recent immigration is different."
  • "France has made considerable efforts to create places of worship in order that everyone feels that their differences are being acknowledged. But equally, limits have to be fixed. In 2008, I explained that the burqa or the niqab should be banned. I also asked that prayers in the street be curtailed, because, in a secular state, other citizens shouldn't have to see that."
  • "France has Christian, or Judeo-Christian, roots. That is a historical reality that it would be absurd to deny! Look at the churches and cathedrals that cover our country. France was born out of the meeting between the will of kings and that oif the Church. Joan of Arc, the 600th anniversary of whose birth we've just celebrated, was born at the crossroads of that double will. Saying that doesn't imply that one belongs to a church, nor that one is any less committed to the values of the Republic or the principles of secularism. Let's not cut France off from part of its history."

Jonathan Derbyshire is Managing Editor of Prospect. He was formerly Culture Editor of the New Statesman.

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Labour's dilemma: which voters should it try to add to its 2017 coalition?

Should the party try to win over 2017 Conservatives, or people who didn't vote?

Momentum’s latest political advert is causing a splash on the left and the right.

One of the underreported trends of 2016 was that British political parties learnt how to make high-quality videos at low-cost, and Momentum have been right at the front of that trend.

This advert is no exception: an attack that captures and defines its target and hits it expertly. The big difference is that this video doesn't attack the Conservative Party – it attacks people who voted for the Conservative Party.

Although this is unusual in political advertising, it is fairly common in regular advertising. The reason why so many supermarket adverts tend to feature a feckless dad, an annoying clutch of children and a switched-on mother is that these companies believe that their target customer is not the feckless father or the children, but the mother.

The British electorate could, similarly, be thought of as a family. What happened at the last election is that Labour won votes of the mum, who flipped from Conservative to Labour, got two of the children to vote for the first time (but the third stayed home), but fell short because the dad, three of the grandparents, and an aunt backed the Conservatives. (The fourth, disgusted by the dementia tax, decided to stay at home.)

So the question for the party is how do they do better next time. Do they try to flip the votes of Dad and the grandparents? Or do they focus on turning out that third child?

What Momentum are doing in this video is reinforcing the opinions of the voters Labour got last time by mocking the comments they’ll hear round the dinner table when they go to visit their parents and grandparents. Their hope is that this gets that third child out and voting next time. For a bonus, perhaps that aunt will sympathise with the fact her nieces and nephews, working in the same job, in the same town, cannot hope to get on the housing ladder as she did and will switch her vote from Tory to Labour. 

(This is why, if, as Toby Young and Dan Hodges do, you see the video as “attacking Labour voters”, you haven’t quite got the target of the advert or who exactly voted Labour last time.)

That could be how messages like this work for Labour at the next election. But the risk is that Mum decides she quite likes Dad and switches back to the Conservatives – or  that the second child is turned off by the negativity. And don’t forget the lingering threat that now the dementia tax is dead and gone, all four grandparents will turn out for the Conservatives next time. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.